Carolin Di Santo
I am a digital marketing leader and IT consultant with 10+ years of experience driving growth at the intersection of product, technology, and marketing.
About
I am a digital marketing leader and IT consultant with 10+ years of experience driving growth at the intersection of product, technology, and marketing. I combine deep B2B SaaS marketing expertise with hands-on CRM/MarTech consultancy — equally comfortable setting strategy at board level and executing campaigns that generate measurable pipeline.
I am currently Head of Product & Digital Marketing at neuland.ai, building a German deep-tech company into a European AI SaaS leader. Alongside full-time roles, I run an active freelance consultancy serving startups and scale-ups across Cybersecurity, FinTech, EdTech, and more.
- 10 years' experience
- Joined May 2026
Skills· 1
Languages
- GermanFluent
- EnglishFluent
Industry experience
- Software & Internet
- Professional Services
- Education
- Financial Services
- Media & Entertainment
Work experience· 16 roles
Developing go-to-market strategies for AI-driven products, defining product positioning, building cross-functional marketing campaigns, establishing data-driven marketing operations, and managing the MarTech stack; positioning the company as an AI thought leader through partnerships, PR, and community building.
Brand Positioning, GTM, Website Strategy, Social Media, Content, Analytics Strategy.
Marketing Strategy, Rebranding, Content, Agency Coordination, CRM Optimisation.
Education
Certifications and awards
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