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I am a digital marketing leader and IT consultant with 10+ years of experience driving growth at the intersection of product, technology, and marketing. I combine deep B2B SaaS marketing expertise with hands-on CRM/MarTech consultancy — equally comfortable setting strategy at board level and executing campaigns that generate measurable pipeline. I am currently Head of Product & Digital Marketing at neuland.ai, building a German deep-tech company into a European AI SaaS leader. Alongside full-time roles, I run an active freelance consultancy serving startups and scale-ups across Cybersecurity, FinTech, EdTech, and more.…I am a digital marketing leader and IT consultant with 10+ years of experience driving growth at the intersection of product, technology, and marketing. I combine deep B2B SaaS marketing expertise with hands-on CRM/MarTech consultancy — equally comfortable setting strategy at board level and executing campaigns that generate measurable pipeline. I am currently Head of Product & Digital Marketing at neuland.ai, building a German deep-tech company into a European AI SaaS leader. Alongside full-time roles, I run an active freelance consultancy serving startups and scale-ups across Cybersecurity, FinTech, EdTech, and more.

Carolin Di Santo

Creative Director, Brand Designer, Product Designer, +2

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I am a digital marketing leader and IT consultant with 10+ years of experience driving growth at the intersection of product, technology, and marketing. I combine deep B2B SaaS marketing expertise with hands-on CRM/MarTech consultancy — equally comfortable setting strategy at board level and executing campaigns that generate measurable pipeline. I am currently Head of Product & Digital Marketing at neuland.ai, building a German deep-tech company into a European AI SaaS leader. Alongside full-time roles, I run an active freelance consultancy serving startups and scale-ups across Cybersecurity, FinTech, EdTech, and more.…I am a digital marketing leader and IT consultant with 10+ years of experience driving growth at the intersection of product, technology, and marketing. I combine deep B2B SaaS marketing expertise with hands-on CRM/MarTech consultancy — equally comfortable setting strategy at board level and executing campaigns that generate measurable pipeline. I am currently Head of Product & Digital Marketing at neuland.ai, building a German deep-tech company into a European AI SaaS leader. Alongside full-time roles, I run an active freelance consultancy serving startups and scale-ups across Cybersecurity, FinTech, EdTech, and more.

Available to hire

I am a digital marketing leader and IT consultant with 10+ years of experience driving growth at the intersection of product, technology, and marketing. I combine deep B2B SaaS marketing expertise with hands-on CRM/MarTech consultancy — equally comfortable setting strategy at board level and executing campaigns that generate measurable pipeline.

I am currently Head of Product & Digital Marketing at neuland.ai, building a German deep-tech company into a European AI SaaS leader. Alongside full-time roles, I run an active freelance consultancy serving startups and scale-ups across Cybersecurity, FinTech, EdTech, and more.

Skills

Brand Identity

Experience Level

Brand Identity

Intermediate

Language

German

Fluent

English

Fluent

Work Experience

Head of Product & Digital Marketing at neuland.ai

April 1, 2025 - Present

Developing go-to-market strategies for AI-driven products, defining product positioning, building cross-functional marketing campaigns, establishing data-driven marketing operations, and managing the MarTech stack; positioning the company as an AI thought leader through partnerships, PR, and community building.

Digital Marketing Consultant at Freelance

January 1, 2023 - Present

Delivering end-to-end marketing strategy, content programmes, lead generation, and CRM optimisation for startups and scale-ups across Cybersecurity, FinTech, EdTech, and more.

IT / MarTech Consultant at adesso SE

March 1, 2023 - November 30, 2024

Implemented and customised MS Dynamics 365 / Power Platform solutions; GAP/FIT analyses, requirements engineering, and process mapping; advised clients on digitising marketing and sales processes; conducted customer workshops, user trainings, and presales support.

Enterprise Marketing Lead Europe at Cyviz

August 1, 2021 - February 28, 2023

Led EU marketing and communications strategy, building pipeline and brand presence across EMEA, APAC, and ME; produced high-impact assets, planned and executed global digital and offline events, managed marketing automation and demand generation programs, and implemented Dynamics marketing automation company-wide.

Sr. Product Marketing & Sales Enablement Associate EMEA at TechTarget

July 1, 2018 - July 31, 2019

Planned and delivered digital marketing projects (lead gen, demand gen), supported UK/EU Sales with field marketing and proposals, managed product positioning for new rollouts, coordinated European editorial inventory, and leveraged data analytics for pitches; aligned EMEA and DACH Sales teams.

Digital Marketing Consultant → Sales Consultant at Endorsed (ChapmanBlack)

August 1, 2016 - July 31, 2018

Digital consultancy focusing on product management, key account management, IT sales training, SaaS marketing campaigns, and project management; supported executive-level placements in Industrial Automation & Connectivity.

Digital Marketing Assistant at netpadrino

July 1, 2016 - October 31, 2016

On-page/off-page SEO, content marketing, responsive web design (WordPress), Google AdWords, and social media marketing.

Marketing Intern at Hamacher Transporte – Dürener Spedition GmbH & Co. KG

June 1, 2015 - August 31, 2015

Newsletter creation, sales support, KPI analysis, national & international logistics coordination.

Interim Head of Marketing at Cybersecurity

May 1, 2024 - January 31, 2025

Marketing Strategy, Rebranding, Content, Agency Coordination, CRM Optimisation.

Marketing Consultant at Mining

May 1, 2023 - February 29, 2024

Events, Content Marketing, Email, Social Media, Project Management.