I'm a Cape Town-based social media manager and content strategist with a passion for building brands that people genuinely connect with online. I oversee strategy and content planning across up to 14 client accounts, managing everything from content calendars and creative direction to UGC sourcing and community engagement.…

Georgia Alcock

I'm a Cape Town-based social media manager and content strategist with a passion for building brands that people genuinely connect with online. I oversee strategy and content planning across up to 14 client accounts, managing everything from content calendars and creative direction to UGC sourcing and community engagement.…

Available to hire

I’m a Cape Town-based social media manager and content strategist with a passion for building brands that people genuinely connect with online. I oversee strategy and content planning across up to 14 client accounts, managing everything from content calendars and creative direction to UGC sourcing and community engagement.

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Language

English
Fluent

Work Experience

Graphic Designer & Content Creator at Freelance
June 11, 2026 - December 31, 2025
Design social media graphics, promotional materials, and visual content for businesses and personal brands
Stewardess at Private Superyacht
January 1, 2022 - December 31, 2024
Provided guest service and hospitality on a private superyacht; supported onboard operations and ensured high standards of customer experience.
Social Media Manager at Omnia Digital
January 1, 2022 - Present
Oversees social media strategy, content calendars, AI-assisted Canva design, UGC sourcing, community engagement, and brand storytelling across client accounts.

Education

Bachelor of Arts at Stellenbosch University
January 1, 2020 - December 31, 2023
Focused on consumer behaviour, communication, branding psychology, and business strategy

Qualifications

Bachelor Degree
January 1, 2020 - January 1, 2023

Industry Experience

Media & Entertainment, Professional Services, Software & Internet
    AI-Assisted Design Work
    Alongside traditional design, I've been exploring the use of AI prompting as a creative tool to concept and produce visual content for a range of brands. Past projects include social media content for a hair and nail salon, scalp skincare brand, a logo and identity suite for master stylist Jenna J Hair, and packaging design for Eden Bites, a South African droewors brand. Each project involved crafting detailed prompts to generate on-brand visuals, then refining and art directing the output to match the client's aesthetic and audience. The results demonstrate how AI, when guided with intention, can produce commercially viable creative work across diverse brand categories.…
    Conditioned by Design — Strength & Conditioning Studio
    Conditioned by Design is a Cape Town-based strength and conditioning studio built on a clear philosophy: performance isn't accidental. The brand needed an identity that could hold its own in a saturated fitness market, one that communicated discipline and intentionality without relying on the loud, aggressive aesthetics typical of the industry. The tagline "Performance isn't accidental" does a lot of the heavy lifting, anchoring every asset in the brand's core belief that results come from design... of training, of habits, of mindset.…
    Molt — Ceremonial Cacao Dark Chocolate
    Molt is a ceremonial cacao dark chocolate brand built around a simple but powerful idea: chocolate as a source of happiness, and cacao as medicine. The brief called for a visual identity that felt both grounded and joyful, premium without being pretentious. The packaging design extends the identity across product labels, outer boxes, and brand collateral, with a hand-illustrated cacao pod motif adding an artisanal, organic quality that reinforces the brand's "minimal, honest ingredients" ethos. The result is a cohesive brand world that feels as good to look at as the product tastes.…
    Explanation of Services

    I specialise in building brand presence for nano-tier businesses across Facebook, Instagram, and TikTok. From content calendars to community growth strategies, I help brands show up consistently and connect meaningfully with their audiences.

    Want to see how I work? Watch the video: https://www.twine.net/signin