Available to hire
I am a Digital Marketing Specialist with over 6 years of experience driving successful campaigns across various sectors. My expertise lies in optimizing paid media and SEO strategies to enhance lead generation and revenue growth. I love collaborating with cross-functional teams to align marketing efforts with overall business goals. In my free time, I enjoy exploring the latest trends in digital marketing and honing my skills further.
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Work Experience
Performance Marketing Manager – Paid Media at India Market Entry
October 1, 2025 - PresentLead full-funnel paid media campaigns for EdTech brands focused on lead generation and enrollments. Manage campaigns across Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads with monthly budgets exceeding ₹10L. Build and optimise webinar funnels, retargeting strategies, and landing page conversion flows. Implement advanced audience targeting using lookalikes, CRM audiences, and in-market segments. Collaborate with sales teams to improve lead quality and pipeline conversion performance. Monitor campaign KPIs including CPL, CPA, ROAS, and SQL conversion rates.
Digital Marketing Account Executive at Lotus Interworks Inc
July 1, 2023 - September 30, 2025Reduced CPL by 25% and improved lead quality by 30% through campaign restructurings and creative testing. Managed Google Ads and Meta Ads campaigns for US-based local business clients. Scaled remarketing campaigns that improved returning-user conversion rates by 20%. Optimised 50+ Google Business Profiles using Local SEO and GMB strategies. Created monthly performance reports and dashboards using Looker Studio and GA4. Managed SEO and PPC strategies across multiple client websites and industries.
Digital Marketing Manager at Beans Talk Edu Services Pvt. Ltd.
July 1, 2022 - July 31, 2023Managed Google and Meta Ads campaigns for EdTech admissions and franchise lead generation. Reduced CPL by 20% through audience optimization, bid strategy improvements, and landing page testing. Scaled high-performing campaigns while maintaining stable CPA and ROI. Conducted GA4 funnel analysis to identify and optimize conversion drop-off points. Presented weekly campaign performance reports to management teams.
SEO Analyst at AG Infosolve Pvt. Ltd.
February 1, 2020 - June 30, 2022Executed on-page and off-page SEO campaigns for finance, insurance, and multi-industry clients. Improved organic rankings, website traffic, and local search visibility. Managed Google Business Profile optimization and Local SEO initiatives. Assisted in Google Ads campaign execution and reporting.
Digital Marketing Account Executive at Lotus Interworks
July 1, 2023 - September 1, 2025Managed SEO and PPC for over 50 US clients. Improved lead quality and reduced CPL through data-driven campaign optimization. Executed successful remarketing campaigns and enhanced local SEO.
Digital Marketing Manager at Beanstalkedu Services Pvt. Ltd.
July 1, 2022 - July 1, 2023Optimized Google Ads and SEO strategies for EdTech course enrollments. Achieved significant reductions in CPL and improved organic traffic through targeted optimizations.
SEO Intern at Irvine Infocom Pvt. Ltd.
December 1, 2019 - January 1, 2020Assisted in optimizing SEO and enhancing local search visibility through Google Business.
Education
Bachelor of Computer Applications (BCA) at Maulana Abul Kalam Azad University of Technology, West Bengal
January 1, 2017 - January 1, 2020Bachelor of Computer Applications at Maulana Abul Kalam Azad University of Technology
January 1, 2017 - January 1, 2020Qualifications
Google Ads Certification
January 11, 2030 - May 27, 2026Google Analytics 4 (GA4) Certification
January 11, 2030 - May 27, 2026Data Science & Analytics Foundations – Simplilearn
January 1, 2023 - January 1, 2024Data Science Master Program
January 1, 2023 - January 1, 2024Google Ads Certification
January 11, 2030 - June 17, 2026Google Analytics (GA4) Certification
January 11, 2030 - June 17, 2026Industry Experience
Education, Financial Services, Professional Services, Software & Internet, Media & Entertainment
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Expert
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