Vivek Shaw

Lead full-funnel paid media campaigns for EdTech brands focused on lead generation and enrollments. Manage campaigns across Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads with monthly budgets exceeding ₹10L. Build and optimise webinar funnels, retargeting strategies, and landing page conversion flows. Implement advanced audience targeting using lookalikes, CRM audiences, and in-market segments. Collaborate with sales teams to improve lead quality and pipeline conversion performance. Monitor campaign KPIs including CPL, CPA, ROAS, and SQL conversion rates.

Managed SEO and PPC for over 50 US clients. Improved lead quality and reduced CPL through data-driven campaign optimization. Executed successful remarketing campaigns and enhanced local SEO.

Reduced CPL by 25% and improved lead quality by 30% through campaign restructurings and creative testing. Managed Google Ads and Meta Ads campaigns for US-based local business clients. Scaled remarketing campaigns that improved returning-user conversion rates by 20%. Optimised 50+ Google Business Profiles using Local SEO and GMB strategies. Created monthly performance reports and dashboards using Looker Studio and GA4. Managed SEO and PPC strategies across multiple client websites and industries.