I spent more than 15 years as a corporate Marketing Director and AVP, honing skills in market research, marketing execution, campaign management and brand strategy. For the last 4 years I have leveraged my marketing expertise to help cannabis dispensaries and cultivators launch, grow, and succeed. My passion for building strategic partnerships, innovative marketing campaigns, and leveraging data has helped grow more than 9 dispensaries and 2 cultivators across the nation. I work in collaboration with large brands and local state sellers, in both the medical and recreational markets. I am personally extremely passionate about the industry as one of the initial medical hard holders in NJ. Reducing the stigma, increased accessibility, and education around cannabis are at the cornerstones of the work that I do.

Sarah Nodes

I spent more than 15 years as a corporate Marketing Director and AVP, honing skills in market research, marketing execution, campaign management and brand strategy. For the last 4 years I have leveraged my marketing expertise to help cannabis dispensaries and cultivators launch, grow, and succeed. My passion for building strategic partnerships, innovative marketing campaigns, and leveraging data has helped grow more than 9 dispensaries and 2 cultivators across the nation. I work in collaboration with large brands and local state sellers, in both the medical and recreational markets. I am personally extremely passionate about the industry as one of the initial medical hard holders in NJ. Reducing the stigma, increased accessibility, and education around cannabis are at the cornerstones of the work that I do.

Available to hire

I spent more than 15 years as a corporate Marketing Director and AVP, honing skills in market research, marketing execution, campaign management and brand strategy. For the last 4 years I have leveraged my marketing expertise to help cannabis dispensaries and cultivators launch, grow, and succeed.

My passion for building strategic partnerships, innovative marketing campaigns, and leveraging data has helped grow more than 9 dispensaries and 2 cultivators across the nation. I work in collaboration with large brands and local state sellers, in both the medical and recreational markets.

I am personally extremely passionate about the industry as one of the initial medical hard holders in NJ. Reducing the stigma, increased accessibility, and education around cannabis are at the cornerstones of the work that I do.

See more

Work Experience

Director of Marketing and Communications at OSI Technology
January 1, 2017 - December 1, 2020
Led cross-functional marketing and communications initiatives, established vendor partnerships with IT industry leaders, produced large-scale corporate events to promote brand awareness, and managed multi-channel marketing including digital, print, and field activities. Drove research-driven campaigns and coordinated with sales to align with growth objectives.
Head of Marketing Strategy and Execution: US Direct Innovations and Partnerships at MetLife
January 1, 2015 - December 1, 2016
Directed integrated marketing plans for new product launches, established metrics for success, and managed the delivery of customer-facing and B2B assets across channels. Maintained brand standards and led partnerships and stakeholder communications to support strategic initiatives.
Head of Strategic Partnerships and Growth Initiatives at MetLife
January 1, 2014 - December 1, 2015
Identified partnerships and growth opportunities, developed market analyses and feasibility planning, and led cross-functional teams to execute initiatives that expanded product delivery channels and improved profitability.
Head of Growth Initiatives at MetLife
January 1, 2013 - December 1, 2014
Led initiatives to drive customer engagement and growth, directed planning and execution of growth programs, and collaborated with executives to align on strategic objectives and ROI targets.
Marketing Campaign Manager at MetLife
January 1, 2013 - December 1, 2014
Managed multiple simultaneous campaigns, developed client-specific activation plans, and partnered with internal and external teams to optimize campaign performance and ROI.
Assistant Vice President of Marketing: Small Business Commercial Lines at Chubb
January 1, 2016 - December 1, 2016
Led a marketing team to support new business objectives, focusing on growth of the small business commercial lines segment through targeted campaigns and channel optimization.
Market Research Project Manager at Lightspeed Research
January 1, 2012 - December 1, 2013
Designed and executed market research programs, analyzed data to identify growth opportunities, and prepared actionable insights for client campaigns and new service offerings.
Consultant, Marketing and Public Relations at OSI Technology
January 1, 2012 - December 1, 2013
Provided marketing and PR guidance, redesigned processes for marketing and sales initiatives, and created collateral and communications plans to support growth initiatives.
Marketing Communications Manager at Gitterman & Associates Wealth Management
January 1, 2009 - December 1, 2012
Established brand-wide marketing communications best practices, coordinated product launches, and developed client engagement programs with consistent messaging across channels.
Marketing Advisor at MetLife
January 1, 2008 - December 1, 2009
Advised on marketing strategy and tactics to support growth initiatives across business lines, contributing to campaign planning and execution.

Education

Bachelor's Degree at Muhlenberg College
January 11, 2030 - January 1, 2006

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Professional Services, Software & Internet, Media & Entertainment