I am a senior art director and creative strategy leader with 15+ years across fashion, beauty, and editorial. I built my foundation in publishing at ELLE, Glamour, BOSCOMAGAZINE, Sanoma, and Hearst, and I’ve extended my practice to global brand work with Oriflame and AVON. I’m Stockholm-based and my concept-driven approach thrives on visual research, moodboarding, and narrative thinking.
I lead campaigns end-to-end from idea to delivery across print, digital, social, retail, and e-commerce. My training in Painting & Restoration informs how I judge composition, materiality, light, and the quiet of an image; I maintain an active fine arts practice (@kazachokart) that informs my work.
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