Ashley Jenkins

Reports to and collaborates with the Director of Events to produce and execute standout experiences for customers, prospects, and partners. Manages event budgets with precision and applies expertise in event strategy and vendor sourcing (including RFP processes) to handle logistics such as venue, F&B, A/V, collateral, gear, speakers, travel, signage, shipping, décor, and more. Builds brand visibility and showcases Sprout’s culture through hosted, partner, and sponsored events. Brings passion, excellent communication skills, and a sharp eye for detail to create experiences that surprise and delight attendees. Shapes events to increase brand awareness, foster customer loyalty, and strengthen connections with prospects and the broader social community.

Oversee event operations for 150+ trade shows, manage booth setup, shipping logistics, and swag distribution to maximize brand impact. Lead cross-functional teams to execute annual user conferences (Unify), including defining objectives, coordinating timelines, and aligning with key stakeholders to deliver a sold-out event. Develop strategic marketing project templates to streamline workflows across events, social media, and product initiatives, enhancing team efficiency and ensuring consistent execution. Partner with sales to measure sponsorship success with lead collection, pipeline attribution, and deal acceleration. Coordinate international event logistics with sustainable swag sourcing and environmental standards.

Managed end-to-end execution for user conferences Rezfest and Partner Summit, coordinating with internal stakeholders to align keynote sessions with company objectives. Provided sales enablement resources, driving pipeline growth and increasing event attendance (highly engaged 6-hour attendee average). Spearheaded an RFP process for event platforms, achieving a 20% cost reduction while integrating accessibility features such as multilingual closed captioning. Served as primary liaison on sponsorships and co-marketing opportunities for both in-person and virtual events, ensuring delivery on all commitments and seamless sponsor experiences. Coordinated international event logistics and ensured sustainable swag sourcing and compliance with environmental standards.