Daniel Abbas

Led development and execution of full funnel, consumer-centric media strategies with multi-million dollar budgets, aligning brand and performance objectives with measurable KPIs across digital ecosystems; translated consumer insights into strategic media plans; owned end-to-end campaign delivery including budget allocation, channel mix, and creative integration; drove data-informed optimizations with daily performance monitoring; collaborated cross-functionally with creative, strategy, analytics, and external partners; delivered actionable post-campaign insights; managed relationships with media partners and vendors to elevate campaign performance.

Developed strategic media plans aligned with marketing objectives and KPIs; executed integrated media strategies; collaborated cross-functionally with clients, creative teams, and media partners to ensure seamless delivery against campaign objectives; translated brand and campaign objectives into clear media briefs; managed and optimized multi-channel media plans (online & offline) with tracking frameworks; analyzed campaign performance and audience behavior to refine strategies and improve outcomes.

Developed strategic media plans aligned with marketing objectives and KPIs; managed large-scale media investments to deliver impactful consumer experiences across the funnel; crafted integrated media strategies and recommendations, leveraging data and insights to enhance campaign effectiveness and audience engagement; collaborated cross-functionally with clients, creative teams, and media partners to ensure seamless execution and delivery against campaign objectives; translated brand and campaign objectives into clear media briefs; managed and optimized multi-channel media plans (online & offline), including tracking frameworks; analyzed campaign performance and audience behavior to deliver actionable insights; conducted audience segmentation and consumer analysis to inform targeted activations.