Hi, I’m Lan Qingyang, a Melbourne-based multimedia designer who blends brand, digital and content-led visuals to create polished, cohesive aesthetics across social, web, print and retail touchpoints. I’m passionate about layout, typography, color, consistency and detail, and I thrive on developing refined visual systems that balance creativity with commercial impact. I’ve led end-to-end campaigns for fashion, lifestyle and consumer brands, delivering product photography, short-form video, social content and multi-channel visuals. I enjoy collaborating with marketing, product and production teams to turn concepts into compelling, on-brand experiences across online and offline environments.

Gemma Yang

Hi, I’m Lan Qingyang, a Melbourne-based multimedia designer who blends brand, digital and content-led visuals to create polished, cohesive aesthetics across social, web, print and retail touchpoints. I’m passionate about layout, typography, color, consistency and detail, and I thrive on developing refined visual systems that balance creativity with commercial impact. I’ve led end-to-end campaigns for fashion, lifestyle and consumer brands, delivering product photography, short-form video, social content and multi-channel visuals. I enjoy collaborating with marketing, product and production teams to turn concepts into compelling, on-brand experiences across online and offline environments.

Available to hire

Hi, I’m Lan Qingyang, a Melbourne-based multimedia designer who blends brand, digital and content-led visuals to create polished, cohesive aesthetics across social, web, print and retail touchpoints. I’m passionate about layout, typography, color, consistency and detail, and I thrive on developing refined visual systems that balance creativity with commercial impact.

I’ve led end-to-end campaigns for fashion, lifestyle and consumer brands, delivering product photography, short-form video, social content and multi-channel visuals. I enjoy collaborating with marketing, product and production teams to turn concepts into compelling, on-brand experiences across online and offline environments.

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Language

English
Advanced

Work Experience

Founder & Multimedia Designer at emorecase
September 1, 2024 - Present
Founded and led a design-led lifestyle e-commerce brand. Responsible for brand identity, visual systems, campaign concepts, product photography, short-form video, social content, and e-commerce visuals. Directed end-to-end creative workflows across online and offline touchpoints, balancing editorial storytelling with a polished aesthetic.
Online Digital Designer at Generic Publications Advertising
November 1, 2022 - August 1, 2024
Created polished digital assets for campaigns, social content and e-commerce visuals across online channels. Collaborated with marketing and production teams to deliver on-brand visuals, including web banners, landing pages, EDMs and marketing collateral, while maintaining cohesive brand identity.
Fashion Week Graphic Designer (Project-Based) at Labelhood
June 1, 2022 - Present
Developed campaign visuals for fashion week, including branding materials, lookbooks, posters and digital assets. Contributed to cohesive editorial aesthetics across channels and events.
Graphic Designer Intern at Yezhi Education
November 1, 2020 - April 1, 2021
Supported branding and marketing design work, creating digital and print assets for campaigns and social storytelling. Assisted with visuals for promotions and educational materials.

Education

Master of Design at University of New South Wales
September 1, 2020 - September 1, 2022
Bachelor of Arts at Hunan First Normal University
September 1, 2014 - September 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Education, Professional Services