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I’m a Senior UX/UI Designer with 30 years of experience, including 12 years as a small business owner. I’m passionate about design, I have deep empathy for people, and I enjoy solving complex problems with a pixel-perfect eye for detail. I’ve worked across New Zealand, the United Kingdom, and Australia, collaborating in Agile/Scrum environments and continually refining how teams ship delightful digital experiences. I’m exploring AI-assisted workflows to streamline front-end development using tools like Figma MCP, Cursor, and Claude.…I’m a Senior UX/UI Designer with 30 years of experience, including 12 years as a small business owner. I’m passionate about design, I have deep empathy for people, and I enjoy solving complex problems with a pixel-perfect eye for detail. I’ve worked across New Zealand, the United Kingdom, and Australia, collaborating in Agile/Scrum environments and continually refining how teams ship delightful digital experiences. I’m exploring AI-assisted workflows to streamline front-end development using tools like Figma MCP, Cursor, and Claude.

Ryan Herbert

UX Designer, UI Designer, Product Designer, +1

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I’m a Senior UX/UI Designer with 30 years of experience, including 12 years as a small business owner. I’m passionate about design, I have deep empathy for people, and I enjoy solving complex problems with a pixel-perfect eye for detail. I’ve worked across New Zealand, the United Kingdom, and Australia, collaborating in Agile/Scrum environments and continually refining how teams ship delightful digital experiences. I’m exploring AI-assisted workflows to streamline front-end development using tools like Figma MCP, Cursor, and Claude.…I’m a Senior UX/UI Designer with 30 years of experience, including 12 years as a small business owner. I’m passionate about design, I have deep empathy for people, and I enjoy solving complex problems with a pixel-perfect eye for detail. I’ve worked across New Zealand, the United Kingdom, and Australia, collaborating in Agile/Scrum environments and continually refining how teams ship delightful digital experiences. I’m exploring AI-assisted workflows to streamline front-end development using tools like Figma MCP, Cursor, and Claude.

Available to hire

I’m a Senior UX/UI Designer with 30 years of experience, including 12 years as a small business owner. I’m passionate about design, I have deep empathy for people, and I enjoy solving complex problems with a pixel-perfect eye for detail.

I’ve worked across New Zealand, the United Kingdom, and Australia, collaborating in Agile/Scrum environments and continually refining how teams ship delightful digital experiences. I’m exploring AI-assisted workflows to streamline front-end development using tools like Figma MCP, Cursor, and Claude.

Skills

Experience Level

Expert

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Expert

Intermediate

Work Experience

Senior UX/UI Designer at BHP

November 1, 2025 - Present

Led user-centred design research with the People Domain to develop a crew management platform for site administrators and supervisors. Conducted on-site research and stakeholder interviews to map roles, uncover operational pain points and define priority improvements. Delivered data-driven dashboards and visual insights that support managers in reducing absenteeism and improving leave request workflows.

Senior UX Designer at LOTTO NZ

March 1, 2025 - August 31, 2025

Worked with the design team to map and refine end-to-end user journeys across digital touchpoints as part of the redevelopment of the Lotto New Zealand website and mobile app. Conducted research with retail partners to identify opportunities to connect the in-store purchasing experience with players’ digital wallets and online gameplay, strengthening the omnichannel ecosystem.

Senior UX/UI Designer at THE LOTTERY CORPORATION

August 1, 2022 - March 31, 2025

Led the UX/UI design uplift of operator and customer touch-screen retail terminals. Produced low and high-fidelity prototypes to test design hypotheses with both retailers and customers. Re-designed the selling experience from a single transaction per ticket, to a single transaction per customer, and refined printed ticket design to reduce length and save 15% on paper consumption.

Senior UX/UI Designer at NHVR

May 1, 2021 - August 31, 2022

Led the design of ‘NHVR Maps’, a nationwide spatial platform, allowing Road Managers to update road ownership, edit vehicle networks and visualise heavy vehicle traffic movements, in real-time. Worked alongside GIS developers to effectively visualise heavy vehicle network data, using MapBox and QGIS.

Senior UX/UI Designer at AURIZON

February 1, 2020 - May 31, 2021

Re-designed ‘Vista’ - Aurizon’s next generation suite of digital products, which Deployment staff use to monitor and track rail assets throughout Australia. Engaged with key stakeholders to streamline and standardise business processes, introduce new functionality and improve the visibility of real-time data. Worked closely with developers to integrate OSM and MapBox data sources with real-time tracking and visualisation of assets.

Senior UX/UI Designer at SOUTHERN CROSS HEALTH SOCIETY

June 1, 2017 - February 29, 2020

Led UX/UI design across digital health experiences, collaborating with stakeholders to improve usability and achieve business goals across member and clinical touchpoints.

Senior UX/UI Designer at IAG

January 1, 2015 - June 30, 2017

Senior UX/UI Designer creating customer-focused digital experiences across insurance product portfolios, aligning design strategy with business goals and user needs.

Freelance Senior Digital Creative at FEDERATION

March 1, 2014 - August 31, 2014

Freelance digital creative delivering UX/UI, branding and digital creative work for varied clients in a fast-paced freelance capacity.

Director and Digital Creative at SPECIAL BLEND LTD

January 1, 2002 - December 31, 2014

Director and Digital Creative leading design strategy, branding and digital production for a NZ-based agency.

Senior Digital Designer at ORGANIC

January 1, 2001 - December 31, 2002

Senior Digital Designer delivering interactive digital design and production from London, UK.

Intermediate Digital Designer at CROWN BC

January 1, 1999 - December 31, 2001

Intermediate Digital Designer contributing to digital design projects in London, UK.