Freelance social media and digital marketing professional with over four years’ experience delivering insight-led, integrated activity across organic, paid and influencer channels. Having worked both in-house and freelance with beauty and fashion brands including Technic Cosmetics, DLTA Studios and Bluee, I bring a well-rounded understanding of content creation, platform strategy and influencer marketing — with a genuine passion for the industries this role sits in. I specialise in managing social media accounts end-to-end, from content planning and creative development through to scheduling, community management, performance analysis and optimisation. Comfortable working independently across multiple client accounts, I adapt tone and strategy to suit different brands while consistently delivering high-quality, trend-aware content that drives measurable results. Proven track record includes growing a TikTok account from 9K to 22K+ in four months and launching an influencer brand to 30,000 followers in three months. Skilled in Canva, CapCut, scheduling tools and AI-assisted workflows, I combine creative thinking with a data-led approach — always aligning content activity with wider business and marketing objectives. Highly organised, proactive and personable, I thrive when given the independence and trust to deliver, and I’m always looking to evolve, bring fresh ideas and exceed expectations.

Rachel Lilley

Freelance social media and digital marketing professional with over four years’ experience delivering insight-led, integrated activity across organic, paid and influencer channels. Having worked both in-house and freelance with beauty and fashion brands including Technic Cosmetics, DLTA Studios and Bluee, I bring a well-rounded understanding of content creation, platform strategy and influencer marketing — with a genuine passion for the industries this role sits in. I specialise in managing social media accounts end-to-end, from content planning and creative development through to scheduling, community management, performance analysis and optimisation. Comfortable working independently across multiple client accounts, I adapt tone and strategy to suit different brands while consistently delivering high-quality, trend-aware content that drives measurable results. Proven track record includes growing a TikTok account from 9K to 22K+ in four months and launching an influencer brand to 30,000 followers in three months. Skilled in Canva, CapCut, scheduling tools and AI-assisted workflows, I combine creative thinking with a data-led approach — always aligning content activity with wider business and marketing objectives. Highly organised, proactive and personable, I thrive when given the independence and trust to deliver, and I’m always looking to evolve, bring fresh ideas and exceed expectations.

Available to hire

Freelance social media and digital marketing professional with over four years’ experience delivering insight-led, integrated activity across organic, paid and influencer channels. Having worked both in-house and freelance with beauty and fashion brands including Technic Cosmetics, DLTA Studios and Bluee, I bring a well-rounded understanding of content creation, platform strategy and influencer marketing — with a genuine passion for the industries this role sits in.

I specialise in managing social media accounts end-to-end, from content planning and creative development through to scheduling, community management, performance analysis and optimisation. Comfortable working independently across multiple client accounts, I adapt tone and strategy to suit different brands while consistently delivering high-quality, trend-aware content that drives measurable results. Proven track record includes growing a TikTok account from 9K to 22K+ in four months and launching an influencer brand to 30,000 followers in three months. Skilled in Canva, CapCut, scheduling tools and AI-assisted workflows, I combine creative thinking with a data-led approach — always aligning content activity with wider business and marketing objectives. Highly organised, proactive and personable, I thrive when given the independence and trust to deliver, and I’m always looking to evolve, bring fresh ideas and exceed expectations.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

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Education

BA (Hons) Fashion Management & Communication at Sheffield Hallam University
January 1, 2018 - January 1, 2022

Qualifications

Level 6 Diploma in Professional Digital Marketing (Merit)
July 1, 2023 - August 1, 2025

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Professional Services