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I’m Kristi Cates, a marketing leader with 20+ years of success in hi-tech software and CRM ecosystems. I’m known for crafting comprehensive go-to-market strategies and high-impact marketing programs that deliver measurable results. I excel at aligning global cross-functional teams, managing multi-million-dollar budgets, and turning partnerships into pipeline. I love building influencer and digital marketing campaigns, event strategies, and demand-gen initiatives that move the needle.…I’m Kristi Cates, a marketing leader with 20+ years of success in hi-tech software and CRM ecosystems. I’m known for crafting comprehensive go-to-market strategies and high-impact marketing programs that deliver measurable results. I excel at aligning global cross-functional teams, managing multi-million-dollar budgets, and turning partnerships into pipeline. I love building influencer and digital marketing campaigns, event strategies, and demand-gen initiatives that move the needle.

Kristi Cates

Marketing Strategist, Growth Marketer, Content Strategist, +3

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I’m Kristi Cates, a marketing leader with 20+ years of success in hi-tech software and CRM ecosystems. I’m known for crafting comprehensive go-to-market strategies and high-impact marketing programs that deliver measurable results. I excel at aligning global cross-functional teams, managing multi-million-dollar budgets, and turning partnerships into pipeline. I love building influencer and digital marketing campaigns, event strategies, and demand-gen initiatives that move the needle.…I’m Kristi Cates, a marketing leader with 20+ years of success in hi-tech software and CRM ecosystems. I’m known for crafting comprehensive go-to-market strategies and high-impact marketing programs that deliver measurable results. I excel at aligning global cross-functional teams, managing multi-million-dollar budgets, and turning partnerships into pipeline. I love building influencer and digital marketing campaigns, event strategies, and demand-gen initiatives that move the needle.

Available to hire

I’m Kristi Cates, a marketing leader with 20+ years of success in hi-tech software and CRM ecosystems. I’m known for crafting comprehensive go-to-market strategies and high-impact marketing programs that deliver measurable results.

I excel at aligning global cross-functional teams, managing multi-million-dollar budgets, and turning partnerships into pipeline. I love building influencer and digital marketing campaigns, event strategies, and demand-gen initiatives that move the needle.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Director of Corporate Marketing, Partner & Alliance Relations and Event Strategy at CloudFirst Global

January 1, 2021 - Present

Strategic thought leader driving brand positioning and sales enablement initiatives. Architect GTM strategies, social media frameworks, and revenue-generating event programs. Orchestrates integrated campaigns for North American and UK sales teams; develops partnerships and high-impact programs to accelerate growth.

Sr. Manager, Partner & Marketing Programs – North America at Build Xact

January 1, 2021 - December 31, 2021

Launched thought leadership campaigns and established a presence at key U.S. industry events. Built strategic relationships with construction and manufacturing industries to establish GTM frameworks. Optimized prospect pipeline development by implementing streamlined processes for the North American sales team.

Sr. Manager, Field Marketing – Contact Center and Unified Call Center at Voyage

January 1, 2019 - December 31, 2020

Integrated cross-functional marketing strategy connecting field sales, strategic alliances (Salesforce), and channel partners. Improved collaboration with the Salesforce platform by implementing agile nurture-stream processes. Delivered personalized webinars and GTM assets, driving pipeline growth in North America. Innovated experiential virtual event formats and developed comprehensive campaign tracking systems.

Sr. Manager, Channels & Demand Gen Marketing, North America at IBM Corporation

January 1, 1997 - December 31, 2019

Delivered world-class co-marketing programs for Business Partners, driving integrated lead generation strategies. Served as SME on co-marketing processes, resulting in measurable lead revenue growth and budget optimization.

World Wide Event Strategy and Marketing Manager, IBM Commerce at IBM Corporation

January 1, 2004 - December 31, 2009

Executed strategic demand generation opportunities through third-party events, managing substantial budgets. Developed end-to-end event strategies including logistics, go-to planning, and lead capture.

Social Collaboration Demand Programs at IBM Corporation

January 1, 2013 - December 31, 2015

Generated over $5M in validated lead revenue quarterly through strategic campaign execution. Increased social media engagement by 35% YoY through targeted LinkedIn and Twitter strategies.

Mid Market, Marketing and Communications at IBM Corporation

January 1, 2009 - December 31, 2013

Increased web traffic by 40% and developed over 150 partner references and case studies.

World Wide Marketing Program Manager at IBM Corporation

January 1, 2004 - December 31, 2009

Managed global marketing programs; delivered end-to-end program management and strategic initiatives across markets.

ISV, Partner & OEM Marketing at IBM Corporation

January 1, 1997 - December 31, 2004

Managed co-marketing programs with independent software vendors and OEM partners to extend IBM's reach.

Sr. Manager, Partner & Marketing Programs – North America at BuildXact

January 1, 2021 - Present

Launched thought leadership campaigns and established a U.S. presence at key industry events; built strategic relationships with construction and manufacturing industries to define GTM frameworks; optimized prospecting and pipeline development by implementing streamlined processes for North American sales.

Sr. Manager, Field Marketing – Contact Center and Unified Call Center at Vonage

January 1, 2019 - December 31, 2020

Integrated cross-functional marketing strategy connecting field sales, Salesforce, and channel partners; delivered personalized webinars and GTM assets, driving pipeline growth for North American sales; coordinated cross-channel campaigns and partner engagement.

Sr. Manager, Channels & Demand Gen Marketing, North America at IBM Corporation

January 1, 2017 - December 31, 2019

Delivered world-class co-marketing programs for Business Partners; served as SME on co-marketing processes; led joint marketing initiatives that grew revenue while improving budget optimization.

World Wide Event Strategy and Marketing Manager, IBM Commerce at IBM Corporation

January 1, 2015 - December 31, 2017

Defined end-to-end event strategies including logistics, drive-to-plan, lead capture, and post-event follow-up; managed global budgets and cross-functional teams to maximize event-driven demand.