Available to hire
Hi there, I’m Alyssa “AC” DeMarco, a multidisciplinary creative with 10+ years in digital media production and operations. I specialize in pre- and post-production workflows, video capture, editing, motion graphics, and content strategy, with a strong background in photography, visual design, and brand building.
I thrive in cross-functional teams, coordinating multi-project workflows, managing budgets and asset tracking, and delivering engaging content for both paid and organic channels. I’m motivated by turning ideas into compelling stories that resonate with audiences while aligning with client goals and platform trends.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Senior Content Creator at The Sasha Group, a VaynerX Company
April 1, 2022 - April 1, 2024Scripted, recorded, and edited video content for 25+ brands, focusing on short-form social media across diverse industries. Created over 350 pieces of video content with 10M+ views and 560k+ likes. Led creative and strategy teams in developing brand-building content for paid and organic channels. Designed, managed, and updated content decks and mood boards to align with platform trends and strategic objectives. Conducted FTC compliance checks for potential legal/copyright issues.
Digital Marketing Specialist at Alice Austen House Museum
August 1, 2018 - May 1, 2022Directed a comprehensive website overhaul to enhance the museum’s digital presence and educational programs. Developed and programmed virtual tours for the inaugural mobile app, enriching the museum’s digital offerings. Managed and optimized email campaigns, achieving a 15% increase in open rates and 2% higher click-through rates.
Education
Bachelor of Arts in New Media at SUNY Purchase College
January 11, 2030 - May 28, 2026DE&I IT Training at Ford Foundation
January 1, 2020 - May 28, 2026Arts Education Practicum at Leslie-Lohman Museum
January 1, 2019 - May 28, 2026Digital Branding Intensive at Fashion Institute of Technology
January 1, 2018 - May 28, 2026Digital Branding Intensive at Pratt Institute
January 1, 2018 - May 28, 2026Qualifications
Driver's License (CA)
January 11, 2030 - May 28, 2026Industry Experience
Media & Entertainment, Education, Non-Profit Organization, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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