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Hi, I’m Katie Wells, a Copywriter and Content Marketer with a focus on SEO-driven content strategies that boost brand visibility and engagement. I’ve developed multi-channel content programs across websites, blogs, social media, and email to drive organic growth and deliver consistent brand messaging. I excel at translating complex topics into clear, compelling copy and visuals, aligning content with customer journeys and business objectives. I’m passionate about collaborating with cross-functional teams, editors, designers, and external partners to create impactful campaigns and scalable content ecosystems.…Hi, I’m Katie Wells, a Copywriter and Content Marketer with a focus on SEO-driven content strategies that boost brand visibility and engagement. I’ve developed multi-channel content programs across websites, blogs, social media, and email to drive organic growth and deliver consistent brand messaging. I excel at translating complex topics into clear, compelling copy and visuals, aligning content with customer journeys and business objectives. I’m passionate about collaborating with cross-functional teams, editors, designers, and external partners to create impactful campaigns and scalable content ecosystems.

Katie Wells

Copywriter, Content Creator, SEO Expert, +1

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Hi, I’m Katie Wells, a Copywriter and Content Marketer with a focus on SEO-driven content strategies that boost brand visibility and engagement. I’ve developed multi-channel content programs across websites, blogs, social media, and email to drive organic growth and deliver consistent brand messaging. I excel at translating complex topics into clear, compelling copy and visuals, aligning content with customer journeys and business objectives. I’m passionate about collaborating with cross-functional teams, editors, designers, and external partners to create impactful campaigns and scalable content ecosystems.…Hi, I’m Katie Wells, a Copywriter and Content Marketer with a focus on SEO-driven content strategies that boost brand visibility and engagement. I’ve developed multi-channel content programs across websites, blogs, social media, and email to drive organic growth and deliver consistent brand messaging. I excel at translating complex topics into clear, compelling copy and visuals, aligning content with customer journeys and business objectives. I’m passionate about collaborating with cross-functional teams, editors, designers, and external partners to create impactful campaigns and scalable content ecosystems.

Available to hire

Hi, I’m Katie Wells, a Copywriter and Content Marketer with a focus on SEO-driven content strategies that boost brand visibility and engagement. I’ve developed multi-channel content programs across websites, blogs, social media, and email to drive organic growth and deliver consistent brand messaging.

I excel at translating complex topics into clear, compelling copy and visuals, aligning content with customer journeys and business objectives. I’m passionate about collaborating with cross-functional teams, editors, designers, and external partners to create impactful campaigns and scalable content ecosystems.

Skills

SEO Copywriting

Email Marketing

Experience Level

SEO Copywriting

Expert

Email Marketing

Expert

Work Experience

Senior Content Creator at Bathroom Brands Group

December 1, 2025 - Present

Lead content planning and execution across multiple digital channels (blogs, LinkedIn, Meta social platforms) and manage the annual content calendar for three brands, aligning content activity with wider business and marketing objectives. Oversee day-to-day digital marketing activities and act as the primary point of contact for content and brand communications within the business. Support the development of new brand websites by writing all copy, managing the SEO strategy, and developing the brand tone of voice in line with customer journeys and user experience. Create and manage monthly social media content plans across multiple brands, including briefing internal teams and producing visual assets. Write engaging social media copy and schedule content across multiple platforms. Produce photography and video content for websites, social campaigns and case studies. Collaborate with videographers and external partners on marketing campaigns and trade event content. Assist with influence

Content and SEO Specialist at Bathroom Brands Group

March 1, 2023 - December 31, 2025

Created all written marketing content across four brands, ensuring consistency in tone of voice and messaging. Developed refreshed brand tone of voice guidelines based on audience research and updated brand positioning. Produced a wide range of content, including blogs, landing pages, product descriptions, brochures, email campaigns, social media content, press ads, case studies, and event materials. Managed content projects from briefing to delivery while collaborating with internal stakeholders and external agencies. Built and optimised website pages within the CMS, improving internal linking structure, navigation, and user experience. Led SEO activity across multiple websites, including keyword research, content optimisation, performance tracking, and strategy implementation to improve visibility and organic traffic.

Junior Copywriter at Portafina

November 1, 2021 - March 1, 2023

Produced print and digital copy focused on lead generation, customer engagement, and client experience. Wrote blogs, email journeys, SMS communications, landing pages, print collateral, and paid social ad copy. Simplified complex financial topics into accessible, engaging content tailored to customer audiences. Collaborated with the wider content team to support marketing campaigns and business objectives.