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Hi, I’m Kelly Scott, a marketing and communications professional with 20 years of experience delivering integrated campaigns, digital content and stakeholder communications across technical, industrial, professional services and customer-focused sectors. I blend strategic thinking with hands-on execution to translate complex topics into clear, engaging storytelling across social media, EDMs, campaigns, events and AI-enabled workflows. I thrive in fast-paced, remote environments and excel at leading multi-channel initiatives, producing high-volume technical content, and aligning messaging with brand voice and audience needs. I’m passionate about audience education, educational storytelling and building trust through clear, trustworthy communication that strengthens brand connection and customer understanding.…Hi, I’m Kelly Scott, a marketing and communications professional with 20 years of experience delivering integrated campaigns, digital content and stakeholder communications across technical, industrial, professional services and customer-focused sectors. I blend strategic thinking with hands-on execution to translate complex topics into clear, engaging storytelling across social media, EDMs, campaigns, events and AI-enabled workflows. I thrive in fast-paced, remote environments and excel at leading multi-channel initiatives, producing high-volume technical content, and aligning messaging with brand voice and audience needs. I’m passionate about audience education, educational storytelling and building trust through clear, trustworthy communication that strengthens brand connection and customer understanding.

Kelly Scott

Content Strategist, Content Creator, Marketing Strategist, +2

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Hi, I’m Kelly Scott, a marketing and communications professional with 20 years of experience delivering integrated campaigns, digital content and stakeholder communications across technical, industrial, professional services and customer-focused sectors. I blend strategic thinking with hands-on execution to translate complex topics into clear, engaging storytelling across social media, EDMs, campaigns, events and AI-enabled workflows. I thrive in fast-paced, remote environments and excel at leading multi-channel initiatives, producing high-volume technical content, and aligning messaging with brand voice and audience needs. I’m passionate about audience education, educational storytelling and building trust through clear, trustworthy communication that strengthens brand connection and customer understanding.…Hi, I’m Kelly Scott, a marketing and communications professional with 20 years of experience delivering integrated campaigns, digital content and stakeholder communications across technical, industrial, professional services and customer-focused sectors. I blend strategic thinking with hands-on execution to translate complex topics into clear, engaging storytelling across social media, EDMs, campaigns, events and AI-enabled workflows. I thrive in fast-paced, remote environments and excel at leading multi-channel initiatives, producing high-volume technical content, and aligning messaging with brand voice and audience needs. I’m passionate about audience education, educational storytelling and building trust through clear, trustworthy communication that strengthens brand connection and customer understanding.

Available to hire

Hi, I’m Kelly Scott, a marketing and communications professional with 20 years of experience delivering integrated campaigns, digital content and stakeholder communications across technical, industrial, professional services and customer-focused sectors. I blend strategic thinking with hands-on execution to translate complex topics into clear, engaging storytelling across social media, EDMs, campaigns, events and AI-enabled workflows.

I thrive in fast-paced, remote environments and excel at leading multi-channel initiatives, producing high-volume technical content, and aligning messaging with brand voice and audience needs. I’m passionate about audience education, educational storytelling and building trust through clear, trustworthy communication that strengthens brand connection and customer understanding.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Marketing and Communications Coordinator (Multi-brand) at Conplant Group

January 1, 2023 - Present

Lead integrated marketing and communications activity across four national brands (Conplant, Landpac Asia-Pacific, Broons Impact Rollers and TrackPads Australia). Develop and manage multi-brand content strategies aligned to audience behaviour, industry trends, lead generation objectives and commercial priorities while maintaining consistent visual and narrative brand identity. Create high-volume technical and educational content translating complex construction and engineering concepts into engaging digital storytelling across websites, social media, EDMs and campaign assets. Produce reactive and campaign-based social content linked to industry developments and infrastructure projects. Support leadership visibility through thought leadership and executive messaging. Use AI-assisted workflows to streamline ideation, planning and production while upholding editorial standards. Collaborate with sales, operations and leadership nationally to align communications with business priorities an

Content Strategist at Zembr

January 1, 2020 - December 31, 2023

Delivered messaging frameworks, content systems and brand storytelling strategies for clients across Australia, New Zealand and the UK. Created digital content, onboarding communications, campaign messaging and internal communication assets for a diverse range of industries. Worked asynchronously with remote and cross-time-zone teams to deliver projects within tight production timelines. Used AI-supported workflows to improve efficiency and streamline content production. Supported businesses through periods of growth, restructuring and change with clarity-focused communication strategies. Adapted messaging and content styles for both technical and non-technical audiences across multiple platforms. Produced educational and authority-driven content designed to improve audience understanding, engagement, lead nurture and brand consistency.

Client Services and Social Strategy at The Marketing GP

January 1, 2018 - December 31, 2019

Supported SMEs with brand messaging, content planning and social media communications during periods of transformation and growth. Developed external communications strategies across websites, blogs, social media and marketing campaigns. Collaborated with business owners and leadership teams to align messaging with operational and customer engagement goals. Produced written and digital content across B2B industries, tailoring tone for varied audiences. Helped clients improve consistency across customer-facing communications and digital channels.

Marketing Officer at Rapid Solutions

January 1, 2014 - December 31, 2018

Managed content across customer-facing and internal communication channels; delivered integrated marketing campaigns, social content and campaign assets across multiple business functions. Coordinated communications, promotional activity and stakeholder engagement for a large-scale biennial industry event attended by more than 1,000 participants. Supported leadership communications and employee engagement during organisational transformation. Produced digital and print content including campaign collateral, presentations, event communications and promotional assets. Contributed to customer engagement through clear, audience-focused communication and campaign delivery.