I’m Sindhu, a creative director and art director with 15+ years of international experience bringing brands to life through high-impact visual storytelling. I lead end-to-end creative production across fashion, luxury retail, hospitality, editorial, e-commerce, food, events, and brand activations—balancing strong concept development with on-time, budget-aware execution. I’m especially focused on styling and immersive brand experiences, from fashion and food styling to product styling, interior styling, window displays, and large-scale event staging. I’ve managed cross-functional creative teams, vendor partnerships, and production timelines—creating cohesive visuals that strengthen brand identity and drive commercial results.…

Sindhu

I’m Sindhu, a creative director and art director with 15+ years of international experience bringing brands to life through high-impact visual storytelling. I lead end-to-end creative production across fashion, luxury retail, hospitality, editorial, e-commerce, food, events, and brand activations—balancing strong concept development with on-time, budget-aware execution. I’m especially focused on styling and immersive brand experiences, from fashion and food styling to product styling, interior styling, window displays, and large-scale event staging. I’ve managed cross-functional creative teams, vendor partnerships, and production timelines—creating cohesive visuals that strengthen brand identity and drive commercial results.…

Available to hire

I’m Sindhu, a creative director and art director with 15+ years of international experience bringing brands to life through high-impact visual storytelling. I lead end-to-end creative production across fashion, luxury retail, hospitality, editorial, e-commerce, food, events, and brand activations—balancing strong concept development with on-time, budget-aware execution.

I’m especially focused on styling and immersive brand experiences, from fashion and food styling to product styling, interior styling, window displays, and large-scale event staging. I’ve managed cross-functional creative teams, vendor partnerships, and production timelines—creating cohesive visuals that strengthen brand identity and drive commercial results.

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Language

English
Fluent
Hindi
Intermediate

Work Experience

General Manager, Creative Director, Art Director, Senior Stylist, Visual Merchandiser and Brand Experience Specialist at Raschi FZ LLC
August 1, 2013 - Present
Led 100+ multi-disciplinary creative projects across fashion, luxury retail, hospitality, editorial, advertising, weddings, corporate events, and commercial production. Directed end-to-end creative production from concept through execution while consistently meeting deadlines, budgets, and client expectations. Developed visual merchandising strategies including window displays, gift hampers, and event staging to improve customer engagement and strengthen brand identity. Provided styling direction for editorials, e-commerce, advertising campaigns, runway shows, hospitality concepts, music videos, concerts, and large-scale brand activations.
Creative Director, Stylist & Event Manager at Self-Employed
August 1, 2013 - Present
Lead end-to-end creative direction and styling for fashion, lifestyle, hospitality, retail campaigns; conceptualized and executed visual storytelling strategies aligned with client branding; managed production, sourcing, budgeting, scheduling, shoot coordination; oversaw styling for e-commerce shoots, editorial campaigns, runway shows, retail displays, and experiential events. Coordinated vendors and creative partners to ensure timely, cost-effective execution; client communications and negotiations.
Creative Director & Stylist at Self-Employed (Freelance)
August 1, 2013 - Present
Lead creative direction and styling for fashion, lifestyle, hospitality, and retail campaigns; handle end-to-end production including mood boards, sourcing, budgeting, scheduling, and on-site execution; collaborate with photographers, designers, makeup artists, models, and marketing teams for campaigns, editorials, runs, and brand activations.
Business Development Manager at Flipkart India Pvt Ltd & MalIers Interactive Solution
September 1, 2010 - July 31, 2013
Developed strategic partnerships with brands and vendors and supported client acquisition and account growth. Coordinated marketing campaigns and promotional initiatives, onboarded 75+ artists and music labels, and improved reporting and partnership management processes.
Business Development Manager at Flipkart India Pvt Ltd & Mallets Interactive Solution
September 1, 2010 - July 31, 2013
Developed strategic partnerships with brands and vendors; managed client acquisition and account growth. Coordinated marketing campaigns and promotional initiatives, successfully onboarding over 75 artists and music labels. Improved reporting and partnered management processes; supported media and client service responsibilities.
Business Development Manager at Flipkart India Pvt. Ltd. & Mallers Interactive Solutions
September 1, 2010 - July 1, 2013
Developed strategic partnerships with brands, vendors, artists, and digital platforms; led client acquisition, account management, business growth, and revenue-generation initiatives; coordinated marketing campaigns and vendor collaborations; negotiated and maintained long-term client relationships.
Client Servicing / Production Coordination at Different Strokes Communications Pvt. Ltd.
December 1, 2008 - September 1, 2010
Client servicing and account coordination; media & entertainment industry support; talent coordination and production assistance; campaign execution and creative operations; vendor communications and project management.
at Different Strokes Communications Pvt. Ltd.
December 1, 2008 - September 1, 2010
Client servicing and account coordination; media and entertainment industry support; talent coordination and production assistance; campaign execution and creative operations; vendor communication and project management.
at Phonethics Mobile Media Pvt. Ltd.
May 1, 2008 - December 1, 2008
Media and entertainment industry support; client servicing and coordination; production coordination.
at Media Worldwide Pvt. Ltd.
April 1, 2007 - April 1, 2008
Media and entertainment industry support; production coordination and administrative tasks.
at In-match Modelling Agency
May 1, 2006 - January 1, 2007
Talent coordination and modelling assignments; client liaison and event coordination.
Media & Client Service Roles (Client Servicing, Production Coordination, Campaign Execution, Vendor Management, Account Coordination, Creative Operations) at Multiple: Different Strokes Communications, Phonetics Mobile Media, Media WorldWide, Inmatch Modelling Agency
January 1, 2006 - December 31, 2010
Supported client servicing activities including production coordination and campaign execution. Managed vendors and assisted with account coordination and creative operations to support ongoing media and client deliverables.
Media & Client Service Roles (Client Service, Production Coordination, Campaign Execution, Vendor Management, Account Coordination, Creative Operations) at Multiple (as listed in resume)
January 1, 2006 - July 31, 2010
Provided client service and production coordination support across campaign execution, vendor management, and account coordination. Supported creative operations and helped with production planning and internal communications for programming and content workflows.
Assistant Programming Executive at Zee TV, UK
May 1, 2005 - December 31, 2005
Assisted programming and production teams with scheduling and content management. Supported production planning and internal communications to ensure smooth delivery of programming tasks.
Assistant Programming Executive at Zee TV
May 1, 2005 - December 1, 2005
Supported programming coordination, scheduling, and content management; assisted production planning and cross-team communications; coordinated media-related administrative and operational activities.
Assistant Programming Executive at Zee TV (UK)
May 1, 2005 - December 1, 2005
Assisted with programming coordination, scheduling, and content management; supported production planning and cross-team communication; coordinated media-related administrative and operational activities.

Education

Bachelor of Fine Arts (Visual & Mass Communication) at American InterContinental University (United Kingdom)
January 11, 2030 - January 1, 2006
Bachelor of Arts (Psychology) at University of Goa, India
January 11, 2030 - January 1, 2003
Bachelor of Fine Arts (Visual & Mass Communication) at American InterContinental University, United Kingdom
January 11, 2030 - January 1, 2006
Bachelor of Arts (Psychology) at University of Goa, India
January 11, 2030 - January 1, 2003
Bachelor of Fine Arts (Visual & Mass Communication) at American InterContinental University
January 11, 2030 - September 14, 2026
Bachelor of Arts (Psychology) at University of Goa
January 11, 2030 - September 14, 2026
Bachelor of Fine Arts (Visual & Mass Communication) at American InterContinental University
January 11, 2030 - September 14, 2026
Bachelor of Arts (Psychology) at University of Goa
January 11, 2030 - September 14, 2026

Qualifications

Higher Secondary Certificate (HSC)
January 11, 2030 - January 1, 2001
Secondary School Certificate (SSC)
January 11, 2030 - January 1, 1998
Higher Secondary Certificate (HSC)
January 11, 2030 - January 1, 2001
Secondary School Certificate (SSC)
January 11, 2030 - January 1, 1998

Industry Experience

Media & Entertainment, Retail, Travel & Hospitality, Professional Services, Other, Consumer Goods, Education
    Senior Creative Director | Art Direction | Brand Experience | Styling | Visual Merchandising

    Senior Creative Director | Creative Direction • Art Direction • Brand Experience • Styling • Visual Merchandising

    With 15+ years of international experience, I have led and delivered 400+ creative, commercial, retail, fashion, hospitality, advertising, entertainment, events and experiential projects. My expertise covers the complete creative journey—from strategy and concept development to art direction, styling, visual merchandising, production, execution and final delivery.

    I develop creative concepts, visual identities, campaigns, brand experiences and visual stories that connect brand objectives with strong, commercially relevant creative outcomes. My work spans fashion, luxury, retail, lifestyle, hospitality, F&B, advertising, entertainment and events.

    My retail and visual merchandising experience includes window displays, in-store experiences, product presentation, seasonal concepts, styling and customer-focused environments. In fashion and editorial, I have directed and styled campaigns, shoots, e-commerce, product and lifestyle content, including wardrobe, accessories, props, locations and set styling.

    I have created brand activations, launches, installations, experiential environments, fashion shows, events and weddings, managing creative direction, décor, styling, spatial presentation and production. My hospitality and F&B projects include visual concepts, food and product styling, environmental styling and customer-facing experiences.

    A major strength is combining creative leadership with hands-on production management. I coordinate photographers, stylists, designers, artists, models, fabricators, suppliers and production partners while managing budgets, timelines, quality and client expectations. I take projects from brief → strategy → concept → production → execution → final delivery.

    I also provide creative consultancy, visualisation, renderings and AI-assisted concept development, using emerging tools to accelerate ideation, communicate creative directions and prototype visual possibilities.

    Alongside creative direction, my entrepreneurial experience has given me strong capabilities in business development, client management, proposals, budgeting, vendor relationships, team leadership and project delivery.

    My multidisciplinary approach allows me to connect branding, visual storytelling, styling, retail, spatial experience, content and production into cohesive creative solutions.

    My portfolio demonstrates the ability to work across different industries, budgets and project scales while maintaining a strong focus on innovation, aesthetics, strategic thinking, commercial objectives and executional excellence. I bring creative vision together with practical production expertise to transform ideas into memorable, high-quality visual experiences.