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I'm Lara Reynolds, a marketing and social media specialist with a passion for luxury brands, visual storytelling and creating meaningful audience connections. I develop social media strategies, craft editorial content, lead digital campaigns and build engaged communities that bring brands to life online. Working closely with creative teams, management teams, photographers, videographers, digital marketing and PR agencies, I have led social media, branding, events, media relations and influencer partnerships across luxury hospitality, fashion and lifestyle sectors.…I'm Lara Reynolds, a marketing and social media specialist with a passion for luxury brands, visual storytelling and creating meaningful audience connections. I develop social media strategies, craft editorial content, lead digital campaigns and build engaged communities that bring brands to life online. Working closely with creative teams, management teams, photographers, videographers, digital marketing and PR agencies, I have led social media, branding, events, media relations and influencer partnerships across luxury hospitality, fashion and lifestyle sectors.

Lara Reynolds

Stylist, Creative Director, Content Creator, +1

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I'm Lara Reynolds, a marketing and social media specialist with a passion for luxury brands, visual storytelling and creating meaningful audience connections. I develop social media strategies, craft editorial content, lead digital campaigns and build engaged communities that bring brands to life online. Working closely with creative teams, management teams, photographers, videographers, digital marketing and PR agencies, I have led social media, branding, events, media relations and influencer partnerships across luxury hospitality, fashion and lifestyle sectors.…I'm Lara Reynolds, a marketing and social media specialist with a passion for luxury brands, visual storytelling and creating meaningful audience connections. I develop social media strategies, craft editorial content, lead digital campaigns and build engaged communities that bring brands to life online. Working closely with creative teams, management teams, photographers, videographers, digital marketing and PR agencies, I have led social media, branding, events, media relations and influencer partnerships across luxury hospitality, fashion and lifestyle sectors.

Available to hire

I’m Lara Reynolds, a marketing and social media specialist with a passion for luxury brands, visual storytelling and creating meaningful audience connections. I develop social media strategies, craft editorial content, lead digital campaigns and build engaged communities that bring brands to life online.

Working closely with creative teams, management teams, photographers, videographers, digital marketing and PR agencies, I have led social media, branding, events, media relations and influencer partnerships across luxury hospitality, fashion and lifestyle sectors.

Skills

Brand Identity

Copywriting

Experience Level

Brand Identity

Expert

Copywriting

Expert

Language

English

Fluent

Work Experience

Digital Marketing Strategist & Social Media Manager at Press Play

June 1, 2020 - December 1, 2024

Developed and executed digital marketing strategy; content creation, planning & scheduling; community management and relationship management. Led social media campaigns for luxury hospitality and lifestyle brands, driving engagement and growth.

Actor / Talent at Real People Victoria

October 1, 2018 - December 1, 2025

Featured in TV commercials for Qantas, Sportsbet, Nicorette, Coopers, Victorian Racing Club, BUPA and Department of Health. Acted in TV shows and films including Neighbours, Secret Bridesmaids' Business, Netflix's Clickbait and Angel of Mine.

Brand Manager & Marketing & Social Media Strategist at The Royce; The Lyall; United Places

December 1, 2024 - April 1, 2026

Led brand management, marketing and social media strategy across The Royce and The Lyall Hotels, shaping high-end brand presence across touchpoints. Conceptualised and executed bespoke events and guest experiences. Managed media relations and PR collaborations, cultivating relationships with media, content creators, creatives and industry partners.

Senior Recruitment Consultant at Ernst & Young (EY)

July 1, 2002 - July 1, 2003

Developed and managed client relationships, attracted and interviewed candidates and managed recruitment process from interview to offer. Provided CV writing, interview and career advice to candidates.

Founder & Creative Director at The Paper Doll

May 1, 2011 - May 1, 2019

Built a client base of 250+ consulting on personal branding, styling and personal shopping. Designed and managed styling workshops, events and catwalk shows for large corporates, fashion and beauty brands and stores (KPMG, Allens, Lulu Lemon, Wilson Accessories, S. Wallis, MooBrew, etc.). Ran annual high-profile events such as 'Spring Fashion Lunch' with fashion network guests.

Senior Account Manager at Andersen (London)

November 1, 2001 - July 1, 2002

Developed and managed client relationships; expanded large financial services client accounts; wrote marketing pitches, managed relationship plans and budgets to support expansion (e.g., LloydsTSB account).