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I’m Marta Moniz, a PR & Communication specialist with 10+ years of experience supporting luxury, fashion, and lifestyle brands across Portugal and Spain.

About

I’m Marta Moniz, a PR & Communication specialist with 10+ years of experience supporting luxury, fashion, and lifestyle brands across Portugal and Spain. I help international companies enter or strengthen their presence in the Portuguese market through strategic PR, media relations, influencer partnerships, and clear brand positioning that builds visibility and trust.

I enjoy turning brand goals into real-world momentum—through press strategy, VIP/media relationship management, event coordination and brand activations, and social media support. With a strong background in both Iberia-wide communication and localized market strategy, I bring cultural intelligence, cross-market insight, and a detail-oriented approach to every campaign, from long-lead placements to fast-moving activations.

  • 16 years' experience
  • Joined May 2026

Languages

  • PortugueseFluent
  • EnglishFluent
  • Spanish; CastilianFluent

Industry experience

  • Media & Entertainment
  • Professional Services
  • Retail
  • Consumer Goods
  • Travel & Hospitality

Work experience· 9 roles

PR & Communication ConsultantJan 2022 – Present · 4 yrs 11 mos

Provide PR and communication support for international brands entering or strengthening their presence in the Portuguese market. Lead strategic PR development and execution, including media relations and press placements (short and long lead). Manage influencer marketing strategy and partnerships, coordinate events and brand activations, and support brand positioning and awareness growth. Handle social media management and develop localized PR strategies aligned with market entry and expansion goals across Portugal.

PR & Communications ConsultantJan 2022 – Present · 4 yrs 11 mos

Development and execution of local PR strategies; market entry strategy for brands expanding into the Portuguese market; media relations and strategic press placements; influencer marketing strategy and partnerships; event coordination and brand activations; brand positioning and awareness growth; social media management.

Director of PR & Communication · AREA Comunicación GlobalJan 2018 – Jan 2025 · 7 yrs 1 mo

Directed PR and communications strategy across global accounts, overseeing media and influencer relations, brand positioning, and awareness growth. Managed media and VIP relationship management, developed and executed full PR strategy and brand positioning, and led event product ion and brand activations. Coordinated PR initiatives supporting fashion and retail clients and ensured consistent messaging and execution across campaigns.

Director PR & Communications · AREA Comunicação GlobalJan 2018 – Jan 2025 · 7 yrs 1 mo
Senior PR & Communication Specialist · Giorgio Armani (via media relations negotiation role as described)Jan 2016 – Jan 2018 · 2 yrs 1 mo
Senior PR & Communications Specialist · Giorgio Armani MadridJan 2016 – Jan 2018 · 2 yrs 1 mo
PR Strategy and Brand Positioning (Iberia) · Giorgio Armani MadridJan 2012 – Jan 2013 · 1 yr 1 mo
Media Relations / Negotiation (early role)Jan 2007 – Jan 2013 · 6 yrs 1 mo

Education

Master in Fashion Communication · IED - Istituto Europeo di Design2030 – 2026
Bachelor's Degree in Fashion Design · Faculdade de Arquitectura Lisboa2030 – 2026
Master in Fashion Communication · IED - Instituto Europeo di Design (Faculdade de Arquitectura de Lisboa)2030 – 2026
Bachelor Degree in Fashion Design · IE D - Instituto Europeo di Design (Faculdade de Arquitectura de Lisboa)2030 – 2026

Certifications and awards

Master in Fashion Communication2030 – 2026
Bachelor's Degree in Fashion Design2030 – 2026

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