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I’m Marta Moniz, a PR & Communication specialist with 10+ years of experience supporting luxury, fashion, and lifestyle brands across Portugal and Spain. I help international companies enter or strengthen their presence in the Portuguese market through strategic PR, media relations, influencer partnerships, and clear brand positioning that builds visibility and trust. I enjoy turning brand goals into real-world momentum—through press strategy, VIP/media relationship management, event coordination and brand activations, and social media support. With a strong background in both Iberia-wide communication and localized market strategy, I bring cultural intelligence, cross-market insight, and a detail-oriented approach to every campaign, from long-lead placements to fast-moving activations.…I’m Marta Moniz, a PR & Communication specialist with 10+ years of experience supporting luxury, fashion, and lifestyle brands across Portugal and Spain. I help international companies enter or strengthen their presence in the Portuguese market through strategic PR, media relations, influencer partnerships, and clear brand positioning that builds visibility and trust. I enjoy turning brand goals into real-world momentum—through press strategy, VIP/media relationship management, event coordination and brand activations, and social media support. With a strong background in both Iberia-wide communication and localized market strategy, I bring cultural intelligence, cross-market insight, and a detail-oriented approach to every campaign, from long-lead placements to fast-moving activations.

Marta Moniz

Brand Strategist, Marketing Strategist, Content Strategist, +4

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I’m Marta Moniz, a PR & Communication specialist with 10+ years of experience supporting luxury, fashion, and lifestyle brands across Portugal and Spain. I help international companies enter or strengthen their presence in the Portuguese market through strategic PR, media relations, influencer partnerships, and clear brand positioning that builds visibility and trust. I enjoy turning brand goals into real-world momentum—through press strategy, VIP/media relationship management, event coordination and brand activations, and social media support. With a strong background in both Iberia-wide communication and localized market strategy, I bring cultural intelligence, cross-market insight, and a detail-oriented approach to every campaign, from long-lead placements to fast-moving activations.…I’m Marta Moniz, a PR & Communication specialist with 10+ years of experience supporting luxury, fashion, and lifestyle brands across Portugal and Spain. I help international companies enter or strengthen their presence in the Portuguese market through strategic PR, media relations, influencer partnerships, and clear brand positioning that builds visibility and trust. I enjoy turning brand goals into real-world momentum—through press strategy, VIP/media relationship management, event coordination and brand activations, and social media support. With a strong background in both Iberia-wide communication and localized market strategy, I bring cultural intelligence, cross-market insight, and a detail-oriented approach to every campaign, from long-lead placements to fast-moving activations.

Available to hire

I’m Marta Moniz, a PR & Communication specialist with 10+ years of experience supporting luxury, fashion, and lifestyle brands across Portugal and Spain. I help international companies enter or strengthen their presence in the Portuguese market through strategic PR, media relations, influencer partnerships, and clear brand positioning that builds visibility and trust.

I enjoy turning brand goals into real-world momentum—through press strategy, VIP/media relationship management, event coordination and brand activations, and social media support. With a strong background in both Iberia-wide communication and localized market strategy, I bring cultural intelligence, cross-market insight, and a detail-oriented approach to every campaign, from long-lead placements to fast-moving activations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Beginner

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Fluent

Work Experience

PR & Communication Consultant

January 1, 2022 - Present

Provide PR and communication support for international brands entering or strengthening their presence in the Portuguese market. Lead strategic PR development and execution, including media relations and press placements (short and long lead). Manage influencer marketing strategy and partnerships, coordinate events and brand activations, and support brand positioning and awareness growth. Handle social media management and develop localized PR strategies aligned with market entry and expansion goals across Portugal.

PR & Communications Consultant

January 1, 2022 - Present

Development and execution of local PR strategies; market entry strategy for brands expanding into the Portuguese market; media relations and strategic press placements; influencer marketing strategy and partnerships; event coordination and brand activations; brand positioning and awareness growth; social media management.

Director of PR & Communication at AREA Comunicación Global

January 1, 2018 - January 1, 2025

Directed PR and communications strategy across global accounts, overseeing media and influencer relations, brand positioning, and awareness growth. Managed media and VIP relationship management, developed and executed full PR strategy and brand positioning, and led event product ion and brand activations. Coordinated PR initiatives supporting fashion and retail clients and ensured consistent messaging and execution across campaigns.

Director PR & Communications at AREA Comunicação Global

January 1, 2018 - January 1, 2025

Full PR strategy development and execution; media and VIP relations management; event production and brand activations; brand positioning and awareness growth.

Senior PR & Communication Specialist at Giorgio Armani (via media relations negotiation role as described)

January 1, 2016 - January 1, 2018

Delivered senior-level media relations, negotiations, and influencer partnership work within luxury and lifestyle brand positioning. Supported event and activation coordination and contributed to cross-market cultural intelligence for brand localization. Helped develop and execute local PR strategies and contributed to media/influencer relationships, reporting, and campaign effectiveness for luxury brand communications.

Senior PR & Communications Specialist at Giorgio Armani Madrid

January 1, 2016 - January 1, 2018

PR strategy and brand positioning across Iberia; Fashion Week coordination; media relations; showroom management and reporting.

PR Strategy and Brand Positioning (Iberia) at Giorgio Armani Madrid

January 1, 2012 - January 1, 2013

Media relations; influencer partnerships; luxury & lifestyle brand positioning; event coordination.

Media Relations / Negotiation (early role)

January 1, 2007 - January 1, 2013

Performed media relations and negotiation support, contributing to influencer partnerships, luxury and lifestyle brand positioning, and event coordination. Supported cross-market cultural intelligence and brand localization efforts, including contributions to PR strategy development and execution.

Senior PR & Communications Specialist at Giorgio Armani Madrid

January 1, 2007 - January 1, 2010

Media relations; negotiation skills; luxury & lifestyle brand positioning; event & activation management; cross-market cultural intelligence; brand localization.