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I am a multilingual senior digital content creator and editor with 10+ years of experience delivering high-impact communication strategies in Arabic and English. I specialize in content creation, media planning, social media, editorial writing, and digital storytelling across politics, lifestyle, real estate, women’s affairs, and fashion. As the founder of LalaComms, I offer digital and editorial services through a boutique hub. I led a nationwide cyber-safety campaign that rescued over 500 youth from blackmail threats and continue to drive innovative campaigns, collaborations, and storytelling that connect brands with audiences.…I am a multilingual senior digital content creator and editor with 10+ years of experience delivering high-impact communication strategies in Arabic and English. I specialize in content creation, media planning, social media, editorial writing, and digital storytelling across politics, lifestyle, real estate, women’s affairs, and fashion. As the founder of LalaComms, I offer digital and editorial services through a boutique hub. I led a nationwide cyber-safety campaign that rescued over 500 youth from blackmail threats and continue to drive innovative campaigns, collaborations, and storytelling that connect brands with audiences.

Latifa El Hassanyeh

Content Creator, Writer, Content Producer, +2

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I am a multilingual senior digital content creator and editor with 10+ years of experience delivering high-impact communication strategies in Arabic and English. I specialize in content creation, media planning, social media, editorial writing, and digital storytelling across politics, lifestyle, real estate, women’s affairs, and fashion. As the founder of LalaComms, I offer digital and editorial services through a boutique hub. I led a nationwide cyber-safety campaign that rescued over 500 youth from blackmail threats and continue to drive innovative campaigns, collaborations, and storytelling that connect brands with audiences.…I am a multilingual senior digital content creator and editor with 10+ years of experience delivering high-impact communication strategies in Arabic and English. I specialize in content creation, media planning, social media, editorial writing, and digital storytelling across politics, lifestyle, real estate, women’s affairs, and fashion. As the founder of LalaComms, I offer digital and editorial services through a boutique hub. I led a nationwide cyber-safety campaign that rescued over 500 youth from blackmail threats and continue to drive innovative campaigns, collaborations, and storytelling that connect brands with audiences.

Available to hire

I am a multilingual senior digital content creator and editor with 10+ years of experience delivering high-impact communication strategies in Arabic and English. I specialize in content creation, media planning, social media, editorial writing, and digital storytelling across politics, lifestyle, real estate, women’s affairs, and fashion.

As the founder of LalaComms, I offer digital and editorial services through a boutique hub. I led a nationwide cyber-safety campaign that rescued over 500 youth from blackmail threats and continue to drive innovative campaigns, collaborations, and storytelling that connect brands with audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Arabic

Fluent

English

Fluent

Work Experience

Journalist at Hia Magazine

January 1, 2022 - Present

Produce editorial features on fashion and conduct in-depth interviews with industry figures. Pitch and develop original story ideas aligned with the publication’s tone.

Arabic Editor at Dar Al Arkan

January 1, 2022 - January 1, 2023

Write and edit Arabic content for digital and print platforms. Align all content with SEO best practices and brand voice.

Bilingual Senior Editor at NHRI UAE

January 1, 2021 - January 1, 2022

Create and edit bilingual (Arabic –English) content for digital platforms, including the official website and social media. Ensure content quality, accuracy, and alignment with the organization’s tone, messaging, and digital strategy.

Bilingual Senior Editor at Majalla

January 1, 2021 - January 1, 2022

Edit in-depth political, social, and economic articles in both Arabic and English. Lead SEO optimization, digital strategy, and multimedia content production.

Senior Editor at Ahwal Media

January 1, 2020 - January 1, 2021

Lead editorial planning, development, and proofreading. Produce feature articles covering arts, politics, and economic issues.

Freelance Editor at Yawmiyati.com

January 1, 2020 - January 1, 2022

Write and edit daily content focused on lifestyle, beauty, and fashion. Ensure SEO optimization and consistency in editorial tone.

Senior Editor at Sayidaty.net

January 1, 2012 - January 1, 2020

Manage the content management system (CMS) and produce high-traffic articles. Provide SEO strategy and audience insights to boost digital performance.

Editor at ArabsToday.net

January 1, 2008 - January 1, 2011

Create and publish daily content across various topics. Handle editing, publishing, and social media management.

Communications Officer at Ain Wazein Medical Village

January 1, 2004 - January 1, 2008

Lead communication strategy, media relations, and internal publications. Develop web content and edit the hospital’s official journal.