Available to hire
I am a B2B/B2C marketing leader with 20+ years of experience driving demand, strengthening brands, mentoring teams, and connecting marketing performance to revenue. I excel at scaling lead generation, growing flagship events, and building AI-enabled and CRM-enabled systems that provide clear pipeline visibility and faster execution.
I bring strategic leadership and deep cross-functional go-to-market experience, including rebrands, brand transformations, and data-driven marketing operations. I enjoy collaborating across departments, empowering teams, and delivering measurable impact for clients and stakeholders.
Experience Level
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Work Experience
Marketing Manager at Cascade Partners
March 31, 2022 - March 31, 2026Modernized demand generation and brand platform for a professional services firm, increasing online content engagement, social growth, and YouTube engagement.
Designed and executed an SEO strategy that generated qualified inbound leads and trackable organic conversions. Refreshed the brand and redesigned templated pitches used firm-wide, launched Cascade Conversations podcast, and built a Power BI marketing analytics dashboard to track funnel health.
Marketing Director, Corporate at Real Green Systems
March 1, 2013 - July 1, 2021Drove 208% growth in marketing-sourced leads by shifting from outbound tactics to digital inbound and mapping the inquiry-to-close journey in Salesforce. Scaled the user conference attendance by 32% and sponsorships by 40% through focused content strategy and international partner outreach. Led event design for conferences with multiple venues and developed crisis communications playbook. Built brand identities for enterprise accounts and led an 8-person remote team; implemented Pardot Marketing Cloud.
Creative Director, Marketing Division at Real Green Systems
May 1, 2005 - March 1, 2013Led branding and creative operations, increased margins by renegotiating print contracts, launched the company’s first chargeback model for creative and print, implemented a CRM for creative operations to reduce project management time and improve on-time delivery, and established brand standards for consistency.
Business Owner at Laughing Sun Design
January 1, 2000 - PresentLead selective projects in technical illustration and nonprofit graphic communications; develop litigation storyboard illustrations and patent drawings; support Detroit-area nonprofit with gala programs and sponsor ads; provide federal grant support, online annual reports, and donor outreach copy for a Georgia-based nonprofit.
Graphic Designer at thys senkrupp
March 1, 2000 - September 1, 2000Graphic design for U.S. production and internal communications.
Graphic Designer at General Motors Truck Engineering
December 31, 1989 - September 30, 1999Led event design and event-site build teams; provided graphic design support for external and internal Engineering events; produced graphics for dealership and aftermarket vehicle documentation; provided internal graphic support as required.
Education
Graphic Design at Macomb Community College
January 11, 2030 - May 29, 2026Qualifications
Final Cut Pro X
January 11, 2030 - May 29, 2026DealCloud
January 11, 2030 - May 29, 2026Dispatch
January 11, 2030 - May 29, 2026Disney Leadership Excellence
January 11, 2030 - May 29, 2026Animation Foundations
January 11, 2030 - May 29, 2026Compliance and Regulations for Generative AI
January 11, 2030 - May 29, 2026AI Agents for Everyday Professionals
January 11, 2030 - May 29, 2026Industry Experience
Professional Services, Manufacturing, Media & Entertainment
Experience Level
Expert
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