Available to hire
Fashion retail visual merchandising manager and virtual stylist with 10+ years of experience creating captivating in-store displays and cohesive brand storytelling. Skilled in fashion styling, customer-focused communication, and driving sales through visual experiences.
Also a digital content creator producing short-form video and social media content across Instagram, Facebook, and TikTok—supporting local brand relevance, community engagement, and in-store traffic. Strong in performance tracking, editorial planning, and client relationships, with a background in interior design and visual merchandising.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Work Experience
Fashion Retail Visual Merchandising Manager
January 1, 2025 - PresentMonitored content metrics and used insights to refine formats, timing, and captions for consistent local follower growth and engagement. Created authentic, location-driven brand storytelling to strengthen community connections and highlight the brand’s unique identity.
Virtual Stylist & Social Media Content Creator at Virtual Styling / Personal Shopping (Digital Tools & Curation)
January 1, 2024 - January 1, 2025Curated personalized looks for clients using digital tools to enhance their style through virtual guidance. Produced engaging fashion content (Instagram, TikTok, Facebook) to boost brand visibility and audience engagement. Managed blog-related editorial calendar activities, researched trends, and supported SEO-optimized fashion writing. Nurtured client and partner relationships through tailored communications.
Content & Social Media Content Strategy & Production Lead (Social Media Content Creator)
January 1, 2024 - January 1, 2025Developed and executed a cohesive content calendar across Instagram and Facebook, including outfit styling, behind-the-scenes shoots, and new collection launch content to drive local engagement. Produced and edited short-form reels showcasing products that resonated with local audiences, while maintaining consistent brand visual identity.
Monitored content metrics and used insights to refine posting times, formats, and captions for steady growth in local followers and engagement. Created authentic, location-driven brand storytelling focused on community connection and increased in-store traffic, and collaborated across campaigns to align content with brand messaging.
Virtual Stylist & Social Content Creator
January 1, 2024 - PresentDeveloped and executed an integrated social content calendar across Instagram and Facebook, including outfit styling, behind-the-scenes shoots, and new collection launch content to drive local engagement and increase store traffic. Produced and edited short-form video reels, created fashion content for Instagram/TikTok/Facebook, supported blog management with SEO-optimized articles, and refined posting times and captions using performance insights.
Virtual Stylist & Social Media Content Creator at Virtual Styling & Digital Content (Independent)
January 1, 2024 - PresentCurated personalized looks for clients using digital tools to enhance their style. Produced engaging fashion content for Instagram, TikTok, and Facebook to boost brand visibility and audience engagement. Managed content creation and editorial planning with a focus on consistent fashion storytelling and digital-first customer experience.
Content Strategy & Social Media Content Creator (Fashion) at JHB Style / Self-Employed
January 1, 2024 - PresentDeveloped and executed an integrated content calendar across Instagram and Facebook, featuring outfit styling, behind-the-scenes shoots, and new collection launches to drive local engagement. Created authentic, location-driven brand storytelling aimed at strengthening community connection and increasing in-store traffic by highlighting the brand’s unique identity. Produced and edited short-form reels showcasing products resonating with a local fashion audience. Monitored content performance metrics and used insights to refine posting times, formats, and captions for consistent growth of local followers and engagement.
Fashion Retail Sales Associate at Midas Shoes
January 1, 2019 - PresentProvided customer service and processed transactions while managing inventory and maintaining a tidy store environment. Stayed up to date with new arrivals and promotions and maintained visual merchandising standards to keep displays attractive, organized, and aligned with seasonal trends to support sales.
Fashion Retail Visual Merchandising Manager at In-store Retail (Multiple Locations)
January 1, 2017 - PresentLed visual merchandising across fashion retail environments to create captivating in-store displays, enhance brand aesthetics, and drive sales through strategic visual storytelling. Planned and executed store presentation standards, ensuring consistency with brand guidelines while maintaining seasonal trend relevance. Trained and supported staff on visual standards to preserve presentation integrity.
National Visual Merchandising Manager at Brooks Brothers
January 1, 2017 - December 31, 2019Design and execute eye-catching in-store displays to enhance brand image and drive sales. Plan and implement floor layouts, window displays, and product placements based on seasonal trends. Ensure visual consistency with brand guidelines while maintaining high aesthetic standards. Collaborate with marketing and retail teams to align displays with promotions and campaigns.
Fashion Retail Visual Merchandising Manager
January 1, 2014 - January 1, 2020Oversaw local visual merchandising and in-store brand presentation, including display planning and execution. Ensured high aesthetic standards, coordinated inventory for displays and signage, and trained store staff to maintain integrity and consistency in visual presentations.
Fashion Retail Visual Merchandising Manager
January 1, 2014 - PresentCreated captivating in-store displays and enhanced brand aesthetics to drive sales through strategic visual storytelling. Produced visual merchandising that aligned with seasonal trends and supported an elevated customer experience. Managed visual consistency across stores and partnered with marketing/retail teams to align displays with promotions and campaigns.
National Visual Merchandising Manager at David Lawrence
January 1, 2014 - December 31, 2017Developed and led national visual merchandising strategy, overseeing floor layouts, window displays, and seasonal trends. Ensured brand consistency across outlets, collaborated with marketing and retail teams on promotions, and managed vendor relationships. Trained staff on visual standards and maintained up-to-date props and signage.
State Visual Merchandising Manager at David Lawrence
January 1, 2014 - December 31, 2017Led state-level visual merchandising strategy; managed in-store displays, seasonal campaigns and merchandising budgets to support brand objectives across stores.
State Visual Merchandising Manager at Roger David
January 1, 2013 - December 31, 2014Managed visual merchandising standards at state level, supporting cohesive retail presentation and maintaining display quality in line with brand guidelines.
National Visual Merchandising Manager at ROGER DAVID
January 1, 2013 - December 31, 2013Trained and coordinated store staff on visual merchandising standards to maintain presentation integrity. Managed inventory for visual merchandising installations including upkeep of props and signage.
Property Stylist at Spatial Image Property Styling
January 1, 2013 - PresentAssisted in staging and styling residential properties for sale by selecting furniture, décor, and accessories to enhance appeal and marketability. Supported visual merchandising efforts by arranging layouts, styling vignettes, and ensuring cohesive design aesthetics. Coordinated with vendors and managed inventory of styling props to keep the process organized and efficient.
Visual Merchandising Manager at Roger David
January 1, 2013 - January 1, 2014Oversaw visual merchandising coordination and supported consistent in-store brand aesthetics by managing display standards, signage condition, and display integrity across stores.
Visual Merchandiser at Sports Craft
January 1, 2009 - January 1, 2012Visual Merchandiser at SportsCraft
January 1, 2009 - December 31, 2012Designed and implemented in-store displays and merchandising strategies to support promotions and product storytelling. Ensured visual coherence with seasonal campaigns and optimized product placement.
Visual Merchandiser at Mossimo
January 1, 2009 - December 31, 2009Set layouts and display stands; maintain overall brand aesthetics and support seasonal promotions.
Visual Merchandiser at Sussans
January 1, 2009 - December 31, 2012Support visual merchandising initiatives by creating cohesive store displays, maintaining seasonal aesthetics, and coordinating with store staff and vendors to implement campaigns.
Visual Merchandiser at SUS SANS
January 1, 2007 - December 31, 2008Worked as a visual merchandiser supporting store presentation and merchandising standards.
Fashion Retail Sales Associate at SUSANNS
January 1, 2007 - January 1, 2009Visual Merchandiser at Susan's
January 1, 2007 - December 31, 2009Created engaging in-store displays and styling concepts, curated props and vignettes, and ensured cohesive aesthetics aligned with seasonal trends. Coordinated layouts with store teams and maintained stock and signage.
Visual Merchandiser at Sussans
January 1, 2007 - December 31, 2009Support visual merchandising initiatives by creating cohesive store displays, maintaining seasonal aesthetics, and coordinating with store staff and vendors to implement campaigns.
Fashion Retail Sales Associate at Country Road
January 1, 2005 - December 31, 2006Greet customers, assisted with product selection and ensured appealing product displays to drive sales and customer satisfaction.
Visual Merchandiser at Shoo Biz
January 1, 2001 - December 31, 2004Set up and styled visual displays to maximize product appeal, coordinated props and layouts with marketing initiatives and seasonal trends.
Fashion Retail Sales Associate at Shoobiz
January 1, 2001 - December 31, 2004Assisted customers, organized stock and contributed to visual merchandising efforts.
Fashion Retail Sales Associate at KAYS HAND BAGS
January 1, 1998 - December 31, 2000Delivered customer-facing retail support and assisted with day-to-day sales activities in the handbag retail space.
Fashion Retail Sales Associate at Kayshand Bags
January 1, 1998 - January 1, 2000Visual Merchandiser at Kay’s Hand Bags
January 1, 1998 - December 31, 2000Managed visual merchandising across multiple outlets, created display strategies and maintained seasonal aesthetics.
Sales Associate at Kay's Hand Bags
January 1, 1998 - December 31, 2000Sales and client service focusing on product knowledge and store presentation.
Education
Diploma in Interior Design at Interior Design Institute
January 1, 2013 - May 30, 2026Certificate 4 in Visual Merchandising at TAFE NSW
January 1, 2005 - May 30, 2026Certificate 3 in Design Fundamentals at TAFE NSW
January 1, 2003 - May 30, 2026Higher School Certificate at Cheltenham Girls High School
January 1, 2000 - May 30, 2026Diploma in Interior Design at Interior Design Institute
January 1, 2013 - May 30, 2026Certificate 4 in Visual Merchandising at TAFE NSW
January 1, 2005 - May 30, 2026Certificate 3 in Design Fundamentals at TAFE NSW
January 1, 2003 - May 30, 2026High School Certificate at Cheltenham Girls High School
January 1, 2000 - May 30, 2026Diploma (Interior Design) at Interior Design Institute
January 1, 2013 - July 27, 2026Certificate 4 (Visual Merchandising) at TAFE NSW
January 1, 2005 - July 27, 2026Certificate 3 (Design Fundamentals) at TAFE NSW
January 1, 2003 - July 27, 2026Higher School Certificate at Cheltenham Girls High School
January 1, 2000 - July 27, 2026Diploma in Interior Design at Interior Design Institute
January 1, 2013 - July 27, 2026Certificate in Visual Merchandising at TAFE NSW
January 1, 2005 - July 27, 2026Certificate in Design Fundamentals at TAFE NSW
January 1, 2003 - July 27, 2026Higher School Certificate at Cheltenham Girls High School
January 1, 2000 - July 27, 2026Diploma in Interior Design at Interior Design Institute
January 1, 2013 - July 27, 2026Certificate 4 in Visual Merchandising at TAFE NSW
January 1, 2005 - July 27, 2026Certificate 3 in Design Fundamentals at TAFE NSW
January 1, 2003 - July 27, 2026Higher School Certificate at Cheltenham Girls High School
January 1, 2000 - July 27, 2026Qualifications
Diploma in Interior Design
January 1, 2013 - May 30, 2026Certificate 4 in Visual Merchandising
January 1, 2005 - May 30, 2026Certificate 3 in Design Fundamentals
January 1, 2003 - May 30, 2026Higher School Certificate
January 1, 2000 - May 30, 2026Diploma in Interior Design
January 11, 2030 - May 30, 2026Certificate 4 in Visual Merchandising
January 11, 2030 - May 30, 2026Certificate 3 in Design Fundamentals
January 11, 2030 - May 30, 2026Certificate 4 in Visual Merchandising
January 1, 2005 - July 27, 2026Certificate 3 in Design Fundamentals
January 1, 2003 - July 27, 2026Certificate 4 in Visual Merchandising
January 1, 2005 - July 27, 2026Certificate 3 in Design Fundamentals
January 1, 2003 - July 27, 2026Industry Experience
Media & Entertainment, Retail, Education, Real Estate & Construction
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