Jessica Blanchard

Monitored content metrics and used insights to refine formats, timing, and captions for consistent local follower growth and engagement. Created authentic, location-driven brand storytelling to strengthen community connections and highlight the brand’s unique identity.

Curated personalized looks for clients using digital tools to enhance their style through virtual guidance. Produced engaging fashion content (Instagram, TikTok, Facebook) to boost brand visibility and audience engagement. Managed blog-related editorial calendar activities, researched trends, and supported SEO-optimized fashion writing. Nurtured client and partner relationships through tailored communications.

Developed and executed a cohesive content calendar across Instagram and Facebook, including outfit styling, behind-the-scenes shoots, and new collection launch content to drive local engagement. Produced and edited short-form reels showcasing products that resonated with local audiences, while maintaining consistent brand visual identity. Monitored content metrics and used insights to refine posting times, formats, and captions for steady growth in local followers and engagement. Created authentic, location-driven brand storytelling focused on community connection and increased in-store traffic, and collaborated across campaigns to align content with brand messaging.