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Digital marketing specialist with hands-on e-commerce and retail experience in cross-border selling. Built and ran an independent online retail business from scratch, owning the full funnel from paid ads and conversion through to sales tracking and delivery. Currently managing digital marketing end-to-end for a growing brand, including paid social, content production, and email campaigns. Comfortable working independently against tight deadlines, using analytics and ROI reporting to optimize performance and drive revenue.…Digital marketing specialist with hands-on e-commerce and retail experience in cross-border selling. Built and ran an independent online retail business from scratch, owning the full funnel from paid ads and conversion through to sales tracking and delivery. Currently managing digital marketing end-to-end for a growing brand, including paid social, content production, and email campaigns. Comfortable working independently against tight deadlines, using analytics and ROI reporting to optimize performance and drive revenue.

ABUBAKR KHAMIDJANOV

Digital Marketer, Brand Strategist, Content Creator, +4

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Digital marketing specialist with hands-on e-commerce and retail experience in cross-border selling. Built and ran an independent online retail business from scratch, owning the full funnel from paid ads and conversion through to sales tracking and delivery. Currently managing digital marketing end-to-end for a growing brand, including paid social, content production, and email campaigns. Comfortable working independently against tight deadlines, using analytics and ROI reporting to optimize performance and drive revenue.…Digital marketing specialist with hands-on e-commerce and retail experience in cross-border selling. Built and ran an independent online retail business from scratch, owning the full funnel from paid ads and conversion through to sales tracking and delivery. Currently managing digital marketing end-to-end for a growing brand, including paid social, content production, and email campaigns. Comfortable working independently against tight deadlines, using analytics and ROI reporting to optimize performance and drive revenue.

Available to hire

Digital marketing specialist with hands-on e-commerce and retail experience in cross-border selling. Built and ran an independent online retail business from scratch, owning the full funnel from paid ads and conversion through to sales tracking and delivery.

Currently managing digital marketing end-to-end for a growing brand, including paid social, content production, and email campaigns. Comfortable working independently against tight deadlines, using analytics and ROI reporting to optimize performance and drive revenue.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Language

Uzbek

Fluent

Russian

Fluent

English

Fluent

Turkish

Fluent

German

Intermediate

Work Experience

Marketing Intern — Partnership Lifecycle Framework at Murdoch University

March 1, 2026 - June 30, 2026

Developed a structured partnership lifecycle framework for managing partnerships across their full lifecycle. Translated strategy into practical tools and processes that can be adopted within the organization.

Marketing Specialist (Digital Marketing) at KETO Pumps

January 1, 2024 - Present

Planned and published 150+ social content pieces and executed email marketing campaigns end-to-end (creative through to send and performance review). Monitored channel and campaign performance using analytics to guide content and targeting decisions. Owned the entire digital marketing function independently, balancing multiple campaigns and deadlines concurrently and focusing on measurable results and ROI reporting.

Marketing Specialist at KETO Pump Technologies

January 1, 2024 - Present

Plan and execute multi-channel marketing campaigns, manage content calendars and performance reporting. Develop brand messaging and copy across digital channels, maintaining consistent tone and voice. Analyze campaign performance data and translate insights into actionable strategy adjustments. Collaborate cross-functionally with design, sales and product teams to align marketing with business goals.

Founder & Sole Operator at Independent Import & Retail Business

January 1, 2023 - January 1, 2023

Built and operated a cross-border fashion retail business from scratch, importing and selling globally recognized brands (Zara, Mango, Tommy Hilfiger) into Uzbekistan. Owned acquisition and conversion by running paid social advertising campaigns to drive traffic and sales, managing budget, targeting, and creative rotation without external support. Developed and maintained a self-built CRM and finance tracking system to monitor sales performance and customer activity. Controlled the end-to-end sales funnel including advertising, conversion, sales, and delivery, directly tying ad spend to revenue outcomes.

Founder & Social Media Operator at 3 E-Commerce Brands (Self-Employed)

January 1, 2019 - January 1, 2022

Founded and grew three online retail stores promoted exclusively through organic social media — VK, Telegram and Instagram. Built engaged communities from zero; grew combined following to 10,000+ and drove consistent sales through content-led funnels. Created all content in-house: copywriting, visual briefs, product storytelling, community management and campaign planning. Monitored platform trends and cultural moments to keep content native, timely and resonant with CIS audiences. Managed customer relationships and community sentiment across Telegram groups and VK communities.