I'm Lorena Troha, a finance graduate and MSc student in Marketing Analytics & Strategy, currently based in Aarhus, Denmark. I have hands-on experience in a SaaS environment supporting marketing and data-driven processes, with a focus on turning data into actionable insights that improve marketing performance and customer engagement. I'm seeking a student position within marketing, business operations, or data-driven roles where I can leverage my analytical skills, SEO, analytics, and inbound marketing experience in HubSpot. I enjoy collaborating across teams in fast-paced environments and staying curious about how data shapes strategy.

Lorena Troha

I'm Lorena Troha, a finance graduate and MSc student in Marketing Analytics & Strategy, currently based in Aarhus, Denmark. I have hands-on experience in a SaaS environment supporting marketing and data-driven processes, with a focus on turning data into actionable insights that improve marketing performance and customer engagement. I'm seeking a student position within marketing, business operations, or data-driven roles where I can leverage my analytical skills, SEO, analytics, and inbound marketing experience in HubSpot. I enjoy collaborating across teams in fast-paced environments and staying curious about how data shapes strategy.

Available to hire

I’m Lorena Troha, a finance graduate and MSc student in Marketing Analytics & Strategy, currently based in Aarhus, Denmark. I have hands-on experience in a SaaS environment supporting marketing and data-driven processes, with a focus on turning data into actionable insights that improve marketing performance and customer engagement.

I’m seeking a student position within marketing, business operations, or data-driven roles where I can leverage my analytical skills, SEO, analytics, and inbound marketing experience in HubSpot. I enjoy collaborating across teams in fast-paced environments and staying curious about how data shapes strategy.

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Experience Level

Expert
Expert
Intermediate
Intermediate

Language

Croatian
Fluent
English
Fluent
Danish
Intermediate
German
Intermediate

Work Experience

Marketing Intern at WakeupData
January 1, 2023 - January 1, 2024
Conducted market and competitor research to support marketing strategy; Created SEO-optimised blog and website content to improve online visibility; Analysed search performance using MorningScore and Google Analytics; Supported inbound marketing campaigns in HubSpot and designed visuals in Canva
Shift Supervisor (Part-time) at Sun Shine Sandwich Bar
January 1, 2022 - Present
Progressed from team member to supervisor; Responsible for daily operations, including cash handling and reconciliation; Managed responsibilities independently and maintained operational accuracy; Trained and onboarded new employees following standard procedures
Volunteer at Croatian Red Cross
January 1, 2020 - January 1, 2020
Assisted in relief efforts following the Zagreb earthquake
Shift Supervisor at Sun Shine Sandwich Bar
January 1, 2022 - Present
Progressed from team member to supervisor; Responsible for daily operations, including cash handling and reconciliation; Managed responsibilities independently and maintained operational accuracy; Trained and onboarded new employees following standard procedures

Education

MSc in Marketing Analytics & Strategy at Aarhus University
January 1, 2025 - January 1, 2027
BA in Financial Management and Services at Erhvervsakademi Aarhus
January 1, 2021 - January 1, 2025
MSc in Marketing Analytics & Strategy at Aarhus University
January 1, 2025 - January 1, 2027
BA in Financial Management and Services at Erhvervsakademi Aarhus
January 1, 2021 - January 1, 2025

Qualifications

Acknowledgement certificate for Excel Test
January 11, 2030 - May 30, 2026
Google Analytics Course
January 11, 2030 - May 30, 2026
HubSpot Inbound Marketing
January 11, 2030 - May 30, 2026
HubSpot Digital Marketing
January 11, 2030 - May 30, 2026
Acknowledgement certificate for Excel Test
January 11, 2030 - May 30, 2026
Google Analytics Course
January 11, 2030 - May 30, 2026
HubSpot Inbound Marketing
January 11, 2030 - May 30, 2026
HubSpot Digital Marketing
January 11, 2030 - May 30, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Other, Financial Services