Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Holly, a multi-skilled professional who blends hands-on baking entrepreneurship with data-driven operations. Since 2019 I built Cakesaplenty, delivering bespoke cakes and managing every aspect from recipe development to marketing. I pride myself on creativity, reliability, and strong stakeholder engagement. In parallel I have worked in data roles, including a Pensions Data Officer, using Excel for cleansing, pivot tables, and visual reporting to support major system migrations. I enjoy turning complex data into clear insights and collaborating across teams to achieve practical outcomes.…I'm Holly, a multi-skilled professional who blends hands-on baking entrepreneurship with data-driven operations. Since 2019 I built Cakesaplenty, delivering bespoke cakes and managing every aspect from recipe development to marketing. I pride myself on creativity, reliability, and strong stakeholder engagement. In parallel I have worked in data roles, including a Pensions Data Officer, using Excel for cleansing, pivot tables, and visual reporting to support major system migrations. I enjoy turning complex data into clear insights and collaborating across teams to achieve practical outcomes.

Holly Webber-Waterfield

Data Scientist, Programmer, Web Developer, +2





I'm Holly, a multi-skilled professional who blends hands-on baking entrepreneurship with data-driven operations. Since 2019 I built Cakesaplenty, delivering bespoke cakes and managing every aspect from recipe development to marketing. I pride myself on creativity, reliability, and strong stakeholder engagement. In parallel I have worked in data roles, including a Pensions Data Officer, using Excel for cleansing, pivot tables, and visual reporting to support major system migrations. I enjoy turning complex data into clear insights and collaborating across teams to achieve practical outcomes.…I'm Holly, a multi-skilled professional who blends hands-on baking entrepreneurship with data-driven operations. Since 2019 I built Cakesaplenty, delivering bespoke cakes and managing every aspect from recipe development to marketing. I pride myself on creativity, reliability, and strong stakeholder engagement. In parallel I have worked in data roles, including a Pensions Data Officer, using Excel for cleansing, pivot tables, and visual reporting to support major system migrations. I enjoy turning complex data into clear insights and collaborating across teams to achieve practical outcomes.

Available to hire

I’m Holly, a multi-skilled professional who blends hands-on baking entrepreneurship with data-driven operations. Since 2019 I built Cakesaplenty, delivering bespoke cakes and managing every aspect from recipe development to marketing. I pride myself on creativity, reliability, and strong stakeholder engagement.

In parallel I have worked in data roles, including a Pensions Data Officer, using Excel for cleansing, pivot tables, and visual reporting to support major system migrations. I enjoy turning complex data into clear insights and collaborating across teams to achieve practical outcomes.

Skills

Microsoft Excel

Data Visualization

Experience Level

Microsoft Excel

Expert

Data Visualization

Expert

Language

English

Advanced

Work Experience

Baker / Business Owner at Cakesaplenty

December 11, 2019 - June 30, 2025

Founded and ran a bespoke cake business, designing custom cakes for birthdays, weddings and Christenings; developed scalable recipes including gluten-free and dairy-free options; managed pricing, stock levels, and product availability; designed visually appealing product displays; delivered high-quality baked goods to a consistent standard; ensured full compliance with food safety, hygiene, and legal labelling regulations; planned and coordinated order scheduling, pickups, and deliveries; promoted the business through social media; built strong customer relationships through friendly, responsive service and attention to detail.

Pensions Data Officer at West Midlands Pension Fund

August 30, 2022 - March 18, 2026

Supported data onboarding and rectification during a major cloud system migration; used Excel for data cleansing, pivot tables, visualisations, and basic statistical analysis to support reporting; created and presented clear, insightful data analysis and visual reports for stakeholders; progressed into a Pensions Data Officer role, acting as a point of contact for assistants and supporting team functionality; adapted effectively to hybrid working and periods of operational change while maintaining productivity and accuracy; communicated effectively within teams, supporting colleagues and contributing positively to team morale.