Savina Tsvetkova

Owned paid acquisition across Meta and LinkedIn Ads for a B2B community platform, running full-funnel campaigns for webinars, courses, and flagship events (IT Business Summit) to drive registrations and paid memberships from IT freelancers and consultants, against CPL targets. Reduced CPL and improved blended ROAS through iterative creative and audience testing, lifting funnel conversion rates by 30%. Built end-to-end acquisition funnels from ad click to conversion, including landing page messaging, HubSpot lead nurture sequences, and post-registration conversion paths; optimized drop-off points to improve traffic-to-paid-member conversion across multiple offers. Ran structured A/B tests across ad creatives, hooks, CTAs, audience segments, and landing page variants, reviewing CPL and registrations weekly to scale winners and cut underperformers. Set up and maintained GA4, GTM, Meta Pixel, and CAPI to ensure accurate attribution. Built and launched landing pages and funnels in Lovable a

Managed Meta Ads (Facebook & Instagram) and Google Ads (Search & Display) across simultaneous client accounts in e-commerce and B2B, owning creative strategy, audience architecture, bid optimization, and weekly performance reviews against CPA, ROAS, and CPL targets. Reduced CPC by 18% through controlled creative and audience testing; improved landing page and funnel conversion rates by 25% by testing messaging angles, offer framing, and page structure. Monitored and optimized CPA, LTV, ROAS, and CPL across accounts; iterated on bid strategies (manual CPC, target CPA, target ROAS) and audience segmentation to improve efficiency as budgets scaled. Configured tracking infrastructure from scratch for new clients: GTM event setup, GA4 property configuration, Meta Pixel + CAPI, and conversion event definitions.