Associate Marketing Manager at Healthway Medical Network

Led multi-channel marketing initiatives across 17 clinics; launched go-to-market campaigns for 7+ new clinics, accelerating patient acquisition across digital, on-ground, and partnership channels. Drove €125,000+ in revenue and 800+ new patient acquisitions through optimized promotional packages. Used P&L and performance data to identify gaps and deploy targeted campaigns that improved service uptake. Developed a vaccine acquisition initiative that drove 200+ patient conversions in 2 days. Secured partnerships with Pfizer, Abbott, Sanofi, and major banks to diversify acquisition channels.

Product Management Intern at Primer Group of Companies

Built full relaunch marketing plan for M.R.K.T. brand covering positioning, 4Ps, and consumer insights. Led UAI surveys, focus groups, and competitive benchmarking to guide product and campaign strategy.