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I’m Adam Shirley, an experienced social media consultant and strategist who creates award-winning social campaigns and digital content for major businesses and organisations. I help teams and clients turn data into clear, actionable insights—whether that’s building social strategies, executing organic and paid campaigns, or delivering reporting that makes results understandable and repeatable.…I’m Adam Shirley, an experienced social media consultant and strategist who creates award-winning social campaigns and digital content for major businesses and organisations. I help teams and clients turn data into clear, actionable insights—whether that’s building social strategies, executing organic and paid campaigns, or delivering reporting that makes results understandable and repeatable.

Adam Shirley

Social Media Freelancer, Social Media Manager, Digital Marketer

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I’m Adam Shirley, an experienced social media consultant and strategist who creates award-winning social campaigns and digital content for major businesses and organisations. I help teams and clients turn data into clear, actionable insights—whether that’s building social strategies, executing organic and paid campaigns, or delivering reporting that makes results understandable and repeatable.…I’m Adam Shirley, an experienced social media consultant and strategist who creates award-winning social campaigns and digital content for major businesses and organisations. I help teams and clients turn data into clear, actionable insights—whether that’s building social strategies, executing organic and paid campaigns, or delivering reporting that makes results understandable and repeatable.

Available to hire

I’m Adam Shirley, an experienced social media consultant and strategist who creates award-winning social campaigns and digital content for major businesses and organisations. I help teams and clients turn data into clear, actionable insights—whether that’s building social strategies, executing organic and paid campaigns, or delivering reporting that makes results understandable and repeatable.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

French

Beginner

Work Experience

Founder at Mohawk Social

December 1, 2025 - Present

Lead social media consultancy work, creating strategic and impactful digital content and delivering insightful performance analysis to help clients grow. Focuses on building campaigns and making reporting actionable for decision-making.

Social Media Consultant at Cremarc

May 1, 2023 - November 30, 2025

Built and executed social media strategies as the agency’s first specialist focused exclusively on social. Delivered complex organic and paid social campaigns, produced data-driven reporting, and distilled insights into repeatable learnings. Also supported team upskilling and helped build a specialised social media capability.

Associate Director (Content | Digital | Data) at FGS Global

December 1, 2022 - May 31, 2023

Advised and executed social media best practice for enterprise clients within the Content | Digital | Data team. Collaborated across multidisciplinary teams across Europe and North America to shape owned social and content strategy.

Deputy Head of Social & Insights Team at Formative Content

December 1, 2021 - December 31, 2022

Led the insights and reporting function for the Social and Insights team, and managed paid social advertising responsibilities. Assisted with team leadership and day-to-day operations while helping refine performance through analytics and actionable recommendations.

Senior Content Manager at Formative Content

November 1, 2018 - December 31, 2021

Ran paid social campaigns across major platforms and supported digital marketing via display ads, AdWords, email marketing, and influencer outreach. Produced written and video content, managed social scheduling and live event coverage, and delivered reporting and recommendations using analytics tools.

Account Manager at Formative Content

January 1, 2017 - November 30, 2018

Managed and developed long-term client relationships, ensuring timely delivery and account success. Led quality control and commissioning/creation of intelligent content, delegated work appropriately, supported workflow and mentoring, and managed budgets and expectations across multiple accounts.

Content Producer at Formative Content

March 1, 2016 - December 31, 2016

Planned, commissioned, wrote, and published blogs for multiple clients, created graphics, and produced video scripts for social channels. Produced SEO-focused content, managed community engagement, adapted tone of voice, supported influencer outreach, and provided analytics reporting and charts.

News Writer at Tuttomercato News (transfermarketweb.com)

January 1, 2016 - July 31, 2016

Worked as an online journalist/news writer for an English-language football site. Produced accurate, SEO-aware articles quickly, researched news and players, collaborated with a diverse news team, proofread prior to publishing, and stayed current with ongoing sports coverage.

Content Writer and Social Media Intern at Freedom2Explore Limited

November 1, 2015 - January 31, 2016

Created SEO-driven marketing content in a fast-paced startup environment, proofreading and researching products/locations for accuracy while delivering high daily content volumes.

Quality Assurance Tester at Testology Ltd

July 1, 2013 - September 30, 2014

Tested software and firmware across multiple operating systems and mobile platforms. Wrote clear bug reports, supported long- and short-term projects, tracked progress against deadlines, used tools like JIRA, and reported updates to clients and project managers.

Education

Master’s Degree, Modern History at Swansea University

January 1, 2014 - January 1, 2016

Bachelor’s Degree, History at Swansea University

January 1, 2011 - January 1, 2014

Qualifications

Reddit Ads Boost Certification

January 11, 2030 - September 23, 2026

LinkedIn Certified Marketing Insider

January 11, 2030 - September 23, 2026

LinkedIn Advertising Fundamentals Certification

January 11, 2030 - September 23, 2026

Reddit Ads Fundamentals Certification

January 11, 2030 - September 23, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Consumer Goods, Healthcare, Telecommunications, Transportation & Logistics, Retail, Financial Services, Gaming, Manufacturing