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I am a digital acquisitions and marketing specialist with a track record in cross-channel acquisition and retention, surf connected devices, and lifecycle analysis. I drive revenue growth for e-commerce and subscription businesses, aligning CRM, web, and content teams. I also lead campaigns to boost app downloads and in-app subscriptions, while optimizing paywalls and register walls to improve conversions.\n\nOver the years I have delivered measurable ROI through web analytics, UX optimization, and multi-channel campaigns, growing e-commerce revenue by 7.3x over six years (from 19k€ to 138k€) and developing recurring revenue strategies across CRM and acquisition. I enjoy turning data into actionable strategies and collaborating with cross-functional teams to achieve business goals.…I am a digital acquisitions and marketing specialist with a track record in cross-channel acquisition and retention, surf connected devices, and lifecycle analysis. I drive revenue growth for e-commerce and subscription businesses, aligning CRM, web, and content teams. I also lead campaigns to boost app downloads and in-app subscriptions, while optimizing paywalls and register walls to improve conversions.\n\nOver the years I have delivered measurable ROI through web analytics, UX optimization, and multi-channel campaigns, growing e-commerce revenue by 7.3x over six years (from 19k€ to 138k€) and developing recurring revenue strategies across CRM and acquisition. I enjoy turning data into actionable strategies and collaborating with cross-functional teams to achieve business goals.

Emmanuelle Greneche

Brand Strategist, Marketing Strategist, Content Creator, +2

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I am a digital acquisitions and marketing specialist with a track record in cross-channel acquisition and retention, surf connected devices, and lifecycle analysis. I drive revenue growth for e-commerce and subscription businesses, aligning CRM, web, and content teams. I also lead campaigns to boost app downloads and in-app subscriptions, while optimizing paywalls and register walls to improve conversions.\n\nOver the years I have delivered measurable ROI through web analytics, UX optimization, and multi-channel campaigns, growing e-commerce revenue by 7.3x over six years (from 19k€ to 138k€) and developing recurring revenue strategies across CRM and acquisition. I enjoy turning data into actionable strategies and collaborating with cross-functional teams to achieve business goals.…I am a digital acquisitions and marketing specialist with a track record in cross-channel acquisition and retention, surf connected devices, and lifecycle analysis. I drive revenue growth for e-commerce and subscription businesses, aligning CRM, web, and content teams. I also lead campaigns to boost app downloads and in-app subscriptions, while optimizing paywalls and register walls to improve conversions.\n\nOver the years I have delivered measurable ROI through web analytics, UX optimization, and multi-channel campaigns, growing e-commerce revenue by 7.3x over six years (from 19k€ to 138k€) and developing recurring revenue strategies across CRM and acquisition. I enjoy turning data into actionable strategies and collaborating with cross-functional teams to achieve business goals.

Available to hire

I am a digital acquisitions and marketing specialist with a track record in cross-channel acquisition and retention, surf connected devices, and lifecycle analysis. I drive revenue growth for e-commerce and subscription businesses, aligning CRM, web, and content teams. I also lead campaigns to boost app downloads and in-app subscriptions, while optimizing paywalls and register walls to improve conversions.\n\nOver the years I have delivered measurable ROI through web analytics, UX optimization, and multi-channel campaigns, growing e-commerce revenue by 7.3x over six years (from 19k€ to 138k€) and developing recurring revenue strategies across CRM and acquisition. I enjoy turning data into actionable strategies and collaborating with cross-functional teams to achieve business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Responsable Acquisitions Digitales at Groupe Le Messager

November 1, 2019 - Present

Activation des leviers d'acquisition et de fidélisation via une stratégie cross-canal, en collaboration avec les équipes CRM, web et rédaction. Plan de communication pour inciter au téléchargement de l'appli et à l'abonnement inapp. Développement du surf connecté. Gestion du site e-commerce, A/B tests, monitoring des paywalls et register walls. Web analyse et reporting des campagnes.

Consultante Marketing Digital at GGB

July 1, 2013 - October 1, 2019

Refonte du site internet, web management, analyse du trafic web, UX, monitoring des campagnes Google Ads, référencement naturel, netlinking, relations presse, avec les succursales à l'international dans l'industrie des roulements.

Responsable Marketing Communication at SUSS MicroTec

November 1, 2001 - April 1, 2012

Gérer la communication d'une gamme de produits dans le domaine du semiconduteur au niveau international.

Assistante Marketing Communication at Master-K

January 1, 2000 - November 1, 2001

Moderniser l'image de la société et gérer la communication d'une gamme de produits de pesage industriel en France et en Europe, en collaboration avec la force de vente et la R&D.

Promotrice des Ventes at Laboratoires URGO

December 1, 1997 - January 1, 2000

Promotrice des Ventes.