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I'm a marketing and brand professional with experience across retail, consumer engagement, and merchandising, focusing on brand strategy, market research, and data-driven decision making. I help translate brand stories into merchantable growth, with a strong emphasis on customer journeys and omnichannel experiences. I'm a collaborative leader who builds cross-functional teams across marketing, digital experience, and operations to deliver integrated campaigns and measurable results, from brand rebranding to campaign optimization and revenue lift.…I'm a marketing and brand professional with experience across retail, consumer engagement, and merchandising, focusing on brand strategy, market research, and data-driven decision making. I help translate brand stories into merchantable growth, with a strong emphasis on customer journeys and omnichannel experiences. I'm a collaborative leader who builds cross-functional teams across marketing, digital experience, and operations to deliver integrated campaigns and measurable results, from brand rebranding to campaign optimization and revenue lift.

Shunelle Porcena

Brand Strategist, Marketing Strategist, Growth Marketer, +2

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I'm a marketing and brand professional with experience across retail, consumer engagement, and merchandising, focusing on brand strategy, market research, and data-driven decision making. I help translate brand stories into merchantable growth, with a strong emphasis on customer journeys and omnichannel experiences. I'm a collaborative leader who builds cross-functional teams across marketing, digital experience, and operations to deliver integrated campaigns and measurable results, from brand rebranding to campaign optimization and revenue lift.…I'm a marketing and brand professional with experience across retail, consumer engagement, and merchandising, focusing on brand strategy, market research, and data-driven decision making. I help translate brand stories into merchantable growth, with a strong emphasis on customer journeys and omnichannel experiences. I'm a collaborative leader who builds cross-functional teams across marketing, digital experience, and operations to deliver integrated campaigns and measurable results, from brand rebranding to campaign optimization and revenue lift.

Available to hire

I’m a marketing and brand professional with experience across retail, consumer engagement, and merchandising, focusing on brand strategy, market research, and data-driven decision making. I help translate brand stories into merchantable growth, with a strong emphasis on customer journeys and omnichannel experiences.

I’m a collaborative leader who builds cross-functional teams across marketing, digital experience, and operations to deliver integrated campaigns and measurable results, from brand rebranding to campaign optimization and revenue lift.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Work Experience

Brand Experience Coordinator at Delta Airlines

July 1, 2024 - March 1, 2026

Led a cross-functional team across marketing, digital experience, and operations to orchestrate a customer-facing rebranding initiative featuring augmented reality travel experiences, resulting in a 35% increase in brand engagement and a 20% lift in ancillary sales within the first quarter.

Trend Marketing Specialist at SHEIN

August 1, 2022 - June 1, 2024

Spearheaded trend intelligence and digital consumer analysis initiatives that identified high-growth fashion categories, contributing to increased campaign engagement and accelerated speed-to-market performance across trend-driven product launches.

Marketing Coordinator at Saks Fifth Avenue

January 1, 2019 - May 1, 2022

Managed multi-million-dollar seasonal buying budgets and OTB oversight across luxury fashion categories, driving category growth strategy through data-informed assortment planning, margin optimization, and global sourcing partnerships that improved sell-through performance and profitability.

Marketing Associate at Brooks Brothers

March 1, 2015 - November 1, 2018

Coordinated cross-functional marketing initiatives with creative, merchandising, and retail teams to strengthen campaign consistency, optimize promotional execution, and support a 19% increase in sales during key seasonal launches.