Hi, I'm Movses Manukyan, a performance marketing expert with 8+ years of experience driving scale in online advertising, e-commerce growth, and lead generation. I lead data-driven, multi-channel campaigns across Meta, Google, TikTok, and native networks, optimizing ROAS and collaborating with creative and analytics teams to sustain growth.

Movses Manukyan

Hi, I'm Movses Manukyan, a performance marketing expert with 8+ years of experience driving scale in online advertising, e-commerce growth, and lead generation. I lead data-driven, multi-channel campaigns across Meta, Google, TikTok, and native networks, optimizing ROAS and collaborating with creative and analytics teams to sustain growth.

Available to hire

Hi, I’m Movses Manukyan, a performance marketing expert with 8+ years of experience driving scale in online advertising, e-commerce growth, and lead generation.

I lead data-driven, multi-channel campaigns across Meta, Google, TikTok, and native networks, optimizing ROAS and collaborating with creative and analytics teams to sustain growth.

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Experience Level

Expert

Language

Armenian
Fluent
English
Fluent
Russian
Fluent

Work Experience

Head of Ecommerce Media Buying – Meta / Facebook at Upside Digital Empire Media
January 1, 2015 - January 1, 2017
Led end-to-end Meta platform campaigns for multiple e-commerce brands across international markets; built scalable ROAS-focused strategies; managed $4M+ in ad spend across channels; collaborated with creative and analytics teams to optimize funnel performance.
Head of Performance Marketing at Upside Digital Empire Media
January 1, 2021 - January 1, 2022
Developed multi-channel performance marketing strategies (Meta, Google, TikTok, native) focused on scalable ROAS growth; led quarterly budgets and cross-functional teams; identified new channels and partnerships to drive revenue.
Head of Business Development at Upside Digital Empire Media
January 1, 2022 - January 1, 2023
Generated new business leads, built strategic partnerships, expanded client networks to drive recurring revenue and growth across markets.
Head of Ecommerce Media Buying – Meta / Facebook at Upside Digital Empire Media
January 1, 2024 - Present
Developed and executed multi-channel performance marketing strategies across Meta; oversaw end-to-end campaigns and large budgets; achieved consistent ROAS improvements.

Education

Master's in Marketing Management at Armenian State University of Economics
January 1, 2016 - January 1, 2018
Bachelor's in Business Administration at Armenian State University of Economics
January 1, 2008 - January 1, 2014

Qualifications

Google Ads Certification (Search)
January 1, 2024 - January 1, 2025
Google Analytics GA4 Certification
January 1, 2024 - January 1, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services