MM

Movses Manukyan

Available to hire

Hi, I'm Movses Manukyan, a performance marketing expert with 8+ years of experience driving scale in online advertising, e-commerce growth, and lead generation.

About

Hi, I’m Movses Manukyan, a performance marketing expert with 8+ years of experience driving scale in online advertising, e-commerce growth, and lead generation.

I lead data-driven, multi-channel campaigns across Meta, Google, TikTok, and native networks, optimizing ROAS and collaborating with creative and analytics teams to sustain growth.

  • 6 years' experience
  • Joined June 2026

Languages

  • ArmenianFluent
  • EnglishFluent
  • RussianFluent

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Professional Services

Work experience· 4 roles

Head of Ecommerce Media Buying – Meta / Facebook · Upside Digital Empire MediaJan 2024 – Present · 2 yrs 11 mos

Developed and executed multi-channel performance marketing strategies across Meta; oversaw end-to-end campaigns and large budgets; achieved consistent ROAS improvements.

Head of Business Development · Upside Digital Empire MediaJan 2022 – Jan 2023 · 1 yr 1 mo

Generated new business leads, built strategic partnerships, expanded client networks to drive recurring revenue and growth across markets.

Head of Performance Marketing · Upside Digital Empire MediaJan 2021 – Jan 2022 · 1 yr 1 mo

Developed multi-channel performance marketing strategies (Meta, Google, TikTok, native) focused on scalable ROAS growth; led quarterly budgets and cross-functional teams; identified new channels and partnerships to drive revenue.

Head of Ecommerce Media Buying – Meta / Facebook · Upside Digital Empire MediaJan 2015 – Jan 2017 · 2 yrs 1 mo

Education

Master's in Marketing Management · Armenian State University of Economics2016 – 2018
Bachelor's in Business Administration · Armenian State University of Economics2008 – 2014

Certifications and awards

Google Ads Certification (Search)2024 – 2025
Google Analytics GA4 Certification2024 – 2025

Hire Movses Manukyan today

Post a job and invite Movses, or contact them directly. No hidden commission.

Post a job