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Hi, I'm Movses Manukyan, a performance marketing expert with 8+ years of experience driving scale in online advertising, e-commerce growth, and lead generation. I lead data-driven, multi-channel campaigns across Meta, Google, TikTok, and native networks, optimizing ROAS and collaborating with creative and analytics teams to sustain growth.…

Movses Manukyan

Performance Marketer, Growth Marketer, Marketing Strategist, +2

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Hi, I'm Movses Manukyan, a performance marketing expert with 8+ years of experience driving scale in online advertising, e-commerce growth, and lead generation. I lead data-driven, multi-channel campaigns across Meta, Google, TikTok, and native networks, optimizing ROAS and collaborating with creative and analytics teams to sustain growth.…

Available to hire

Hi, I’m Movses Manukyan, a performance marketing expert with 8+ years of experience driving scale in online advertising, e-commerce growth, and lead generation.

I lead data-driven, multi-channel campaigns across Meta, Google, TikTok, and native networks, optimizing ROAS and collaborating with creative and analytics teams to sustain growth.

Skills

Google Ads

Facebook Ads

GA4

Experience Level

Google Ads

Expert

Facebook Ads

Expert

GA4

Expert

Language

Armenian

Fluent

English

Fluent

Russian

Fluent

Work Experience

Head of Ecommerce Media Buying – Meta / Facebook at Upside Digital Empire Media

January 1, 2015 - January 1, 2017

Led end-to-end Meta platform campaigns for multiple e-commerce brands across international markets; built scalable ROAS-focused strategies; managed $4M+ in ad spend across channels; collaborated with creative and analytics teams to optimize funnel performance.

Head of Performance Marketing at Upside Digital Empire Media

January 1, 2021 - January 1, 2022

Developed multi-channel performance marketing strategies (Meta, Google, TikTok, native) focused on scalable ROAS growth; led quarterly budgets and cross-functional teams; identified new channels and partnerships to drive revenue.

Head of Business Development at Upside Digital Empire Media

January 1, 2022 - January 1, 2023

Generated new business leads, built strategic partnerships, expanded client networks to drive recurring revenue and growth across markets.

Head of Ecommerce Media Buying – Meta / Facebook at Upside Digital Empire Media

January 1, 2024 - Present

Developed and executed multi-channel performance marketing strategies across Meta; oversaw end-to-end campaigns and large budgets; achieved consistent ROAS improvements.