Available to hire
I am Ana Araújo (王小安), a B2B GTM & Partnerships Lead with 15+ years of experience driving revenue growth across tech, digital transformation, data, and industrial sectors. I build scalable GTM engines, foster strategic partnerships, and lead cross-functional teams to turn ambitious visions into measurable results. I thrive in international settings, translating complex value propositions into actionable go-to-market programs with a human-centric, client-focused approach.
Experience Level
Language
English
Fluent
Spanish; Castilian
Fluent
Portuguese
Fluent
French
Intermediate
Chinese
Intermediate
Work Experience
Founder & Fractional GTM Lead at MiniU
January 1, 2017 - PresentFounder to provide founders and SMEs with the commercial infrastructure to scale. Fractional leader and revenue architect translating business visions into predictable growth engines across EMEA, LATAM, and Africa. GTM activation & market entry with localized sales systems; Revenue Operations building repeatable outbound and partnership motions; Fractional leadership guiding market research, positioning, and activation of international commercial networks. Impact includes strategic GTM support to 39 companies and 20–40% revenue growth via funnel optimization and training.
EMEA Partnerships Strategy Advisor (Fractional) at ROYAL STRANGER
January 1, 2025 - May 1, 2025Designed commercial expansion framework for high-value B2B networks across the EMEA region, translating premium brand values into a scalable GTM engine. Defined outreach strategy and messaging pillars for architecture studios and hospitality procurement networks; built a repeatable market development framework; improved lead qualification and buyer engagement with +38% outreach performance.
Strategic Consultant | Nearshoring Programme Manager at Consultancy Company
May 1, 2021 - September 1, 2024Led high-stakes GTM and program management for top-tier tech and digital clients, bridging international HQs and local market execution. Roles included Keyrus Iberia (Data & Digital Transformation), Genesys (Tech Outsourcing & CX), and broader program innovation.
Business Development Manager (Fractional GTM Lead) at SUPERBO studio
September 1, 2019 - April 1, 2021European market development; first Government & Public Sector unit; owned the commercial cycle from prospecting to bid negotiations; established repeatable framework for public tenders and recurring revenue streams.
Europe Market Manager - Europe (Fractional GTM Lead) at SweetMix
August 1, 2017 - September 1, 2019Led European market entry, adapting value proposition to European regulatory frameworks and buyer expectations; built the HQ/European partnership model and trained HQ marketing for European channels; owned sales funnel from prospecting to pilots with top buyers.
International Business Developer (In-house) at Kstationery
September 1, 2014 - February 1, 2017Transformed sales setup into a scalable export engine; designed entry strategy for new territories with an agent/distributor ecosystem; implemented CRM/ERP to improve forecasting and 70% client retention.
Project Manager (Promoted to Chief Project Officer) at Nordics, UK, North America, Japan, Brazil
August 1, 2009 - March 1, 2015Led GTM and international expansion programs for 100+ companies across 10 industries; developed market-entry roadmaps and interim operational leadership to drive growth and footprint expansion.
Business Development & Digital Strategy (Early Career) at SGS Portugal & IDONIC
February 1, 2008 - July 1, 2009Supported service innovation and client operations for major retail accounts; contributed to ERP/CRM integrations and digital presence development (SEO, website, content).
International Business Developer at Kstationery
September 1, 2014 - February 1, 2017Transformed product strategy and commercial operations during a high-growth phase. Designed entry strategy for new territories, built an ecosystem of agents and distributors, opened 40 new accounts, and established Italy as the top export market. Implemented CRM workflows and KPI dashboards to improve forecasting and client retention.
Chief Project Officer at Nordics, UK, North America, Japan, Brazil projects
August 1, 2009 - March 1, 2015Led GTM and international expansion programs for 100+ companies across 10 industries. Replaced guesswork with structured market-entry roadmaps; achieved ~30% revenue growth and ~33% retention. Directed the digital transition, replacing manual processes with CRM/ERP systems and KPI dashboards to improve project efficiency and global footprint.
Business Development & Digital Strategy at SGS Portugal & IDONIC
February 1, 2008 - July 1, 2009Supported service innovation and client operations for major retail accounts; contributed to YoY sales uplift and facilitated ERP/CRM integration, improving data-driven decision-making in multilingual commercial environments. Drove digital presence from the ground up, including a digital catalogue and targeted SEO/PR initiatives.
Education
International MBA - Specialization in Entrepreneurship and Innovation through data analysis at Porto Business School
October 1, 2023 - November 1, 2024Disruptive Digital Education Design Thinking for Business Innovation, Industrial and Product Design at Porto Business School
January 1, 2018 - January 31, 2018Gestão de Projectos, Project Management at Porto Business School
January 1, 2017 - December 31, 2017She Codes Coding Workshop at She Codes
January 1, 2019 - December 31, 2019Languages and Business, Strategic Management, Enterprise Communication at Universidade de Aveiro
January 1, 2003 - December 31, 2008International MBA - Specialization in Entrepreneurship and Innovation through data analysis at Porto Business School
October 1, 2023 - November 1, 2024Disruptive Digital Education - Design Thinking for Business Innovation at EDIT.
January 1, 2018 - December 31, 2018Gestão de Projetos, Project Management at Porto Business School
January 1, 2017 - December 31, 2017She Codes Coding Workshop at She Codes
January 1, 2019 - January 1, 2019Languages and business, Strategic Management, Enterprise Communication at Universidade de Aveiro
January 1, 2003 - December 31, 2008Qualifications
Mentor Manager Training Series Certificate
January 11, 2030 - June 1, 2026Certificate of Completing Chinese Language Training
January 11, 2030 - June 1, 2026Digital Skills: Social Media
January 11, 2030 - June 1, 2026Mentor Manager Training Series
January 11, 2030 - June 1, 2026Certificate of Completing Chinese Language Training
January 11, 2030 - June 1, 2026Digital Skills: Social Media
January 11, 2030 - June 1, 2026Industry Experience
Consumer Goods, Manufacturing, Media & Entertainment, Professional Services, Retail, Software & Internet, Life Sciences, Government
Experience Level
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