Clément Brisard
I am a Customer Success and Digital Advertising professional with 15+ years of experience driving advertiser growth through paid media strategy, analytics, and revenue-focused acquisition programs across B2B and…
About
I am a Customer Success and Digital Advertising professional with 15+ years of experience driving advertiser growth through paid media strategy, analytics, and revenue-focused acquisition programs across B2B and e-commerce sectors. I have managed $900k+ in annual media spend across Google Ads, Microsoft Ads, and Meta Ads, delivering measurable outcomes through data analysis, campaign optimization, and strong client partnerships. I partner with clients across diverse industries, guiding campaign launches, reporting frameworks, conversion tracking, and performance optimization, and I translate insights for both technical and non-technical stakeholders to improve acquisition efficiency and lead quality.
Throughout my career I’ve supported teams across B2B services, healthcare, industrial, and non-profit sectors, helping optimize multichannel programs, generate high-quality leads, and drive sustainable growth. I pride myself on turning data into actionable strategy and building lasting relationships that align marketing efforts with business goals.
- 11 years' experience
- Joined June 2026
Industry experience
- Professional Services
- Healthcare
- Retail
- Software & Internet
- Media & Entertainment
More experts in New York, United States
Work experience
Managed long-term client relationships across B2B services, healthcare, industrial, e-commerce, and non-profit sectors, serving as a strategic advisor on acquisition performance. Guided clients through campaign launches, reporting frameworks, conversion tracking implementation, and performance optimization. Presented campaign insights and strategic recommendations to technical and non-technical stakeholders to improve acquisition efficiency and lead quality.
Designed and executed multichannel digital marketing programs for chemical industry clients combining paid media, content & lead-gen. Generated an average of 5,000+ B2B leads per year per client, with 134% annual growth in lead generation performance. Improved SEA/SEO performance through optimisation and coaching, resulting in 2x improvement in conversion rate.
Supported European subsidiaries with online marketing strategy for product launches and corporate initiatives. Implemented lead-generation tactics across SEO, SEA and content marketing for EMEA markets. Delivered 26% annual organic traffic growth through SEO initiatives. Executed SEO, paid search, content development and back-linking initiatives to improve ranking, CTR and on-site conversion.
Education
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