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I’m Raj Chilivery, a Digital Director specializing in cross-channel investment and data-driven performance for global Tier-1 brands in Auto, CPG, and QSR. I bridge business goals with data engineering, using SQL, Python, and AI to automate workflows and accelerate decision velocity. My leadership has consistently moved reactive teams toward proactive strategic partnerships, delivering sustained YoY growth and a multi-million P&L track record. I’m passionate about rigorous testing, MMM integrations, and retail media strategies that unlock upper-funnel impact. I’ve built unified dashboards, pioneered AI-enabled optimization, and fostered cultures of continuous learning across distributed teams, always translating insights into measurable business value.…I’m Raj Chilivery, a Digital Director specializing in cross-channel investment and data-driven performance for global Tier-1 brands in Auto, CPG, and QSR. I bridge business goals with data engineering, using SQL, Python, and AI to automate workflows and accelerate decision velocity. My leadership has consistently moved reactive teams toward proactive strategic partnerships, delivering sustained YoY growth and a multi-million P&L track record. I’m passionate about rigorous testing, MMM integrations, and retail media strategies that unlock upper-funnel impact. I’ve built unified dashboards, pioneered AI-enabled optimization, and fostered cultures of continuous learning across distributed teams, always translating insights into measurable business value.

Raj Chilivery

Creative Director, Film Director, Creative Producer, +2

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I’m Raj Chilivery, a Digital Director specializing in cross-channel investment and data-driven performance for global Tier-1 brands in Auto, CPG, and QSR. I bridge business goals with data engineering, using SQL, Python, and AI to automate workflows and accelerate decision velocity. My leadership has consistently moved reactive teams toward proactive strategic partnerships, delivering sustained YoY growth and a multi-million P&L track record. I’m passionate about rigorous testing, MMM integrations, and retail media strategies that unlock upper-funnel impact. I’ve built unified dashboards, pioneered AI-enabled optimization, and fostered cultures of continuous learning across distributed teams, always translating insights into measurable business value.…I’m Raj Chilivery, a Digital Director specializing in cross-channel investment and data-driven performance for global Tier-1 brands in Auto, CPG, and QSR. I bridge business goals with data engineering, using SQL, Python, and AI to automate workflows and accelerate decision velocity. My leadership has consistently moved reactive teams toward proactive strategic partnerships, delivering sustained YoY growth and a multi-million P&L track record. I’m passionate about rigorous testing, MMM integrations, and retail media strategies that unlock upper-funnel impact. I’ve built unified dashboards, pioneered AI-enabled optimization, and fostered cultures of continuous learning across distributed teams, always translating insights into measurable business value.

Available to hire

I’m Raj Chilivery, a Digital Director specializing in cross-channel investment and data-driven performance for global Tier-1 brands in Auto, CPG, and QSR. I bridge business goals with data engineering, using SQL, Python, and AI to automate workflows and accelerate decision velocity. My leadership has consistently moved reactive teams toward proactive strategic partnerships, delivering sustained YoY growth and a multi-million P&L track record.

I’m passionate about rigorous testing, MMM integrations, and retail media strategies that unlock upper-funnel impact. I’ve built unified dashboards, pioneered AI-enabled optimization, and fostered cultures of continuous learning across distributed teams, always translating insights into measurable business value.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Digital Director at PHD Media

April 1, 2015 - January 1, 2026

Directed a cross-functional investment team of 11 (Search, Social, Programmatic) managing $20M+ in annual media spend for Burger King and Tim Hortons (RBI), aligning full-funnel tactics to drive a 45% MoM increase in User Acquisition.

Paid Search Director at PHD Media

August 1, 2024 - March 1, 2025

Led AI-driven search architectures to lift overall performance and implemented bottom-funnel optimization strategies that improved cost-efficiency and conversions during peak periods.

Paid Search Director at PHD Media

June 1, 2022 - August 1, 2024

Scaled Value-Based Bidding (VBB) across Tier-1 and Tier-2 portfolios, redesigning account taxonomy to minimize overlap and achieve MoM efficiency gains.

Activation Manager at Resolution Digital

January 1, 2020 - May 1, 2022

Utilised bid automation and best practices, improving sales and premiums MoM; designed multichannel awareness and marketing plans, increasing applications and reducing CPA.

Supervisor – Global Accounts at Resolution Media

October 1, 2017 - January 1, 2020

Saved 24% investment, reduced sign-up time, and scaled the team from 2 to 5; developed training programs and governance to ensure quality and consistency.

Search Engine Marketing Strategist at Advanced Digital Inc

June 1, 2017 - October 1, 2017

Increased ROI by 20% through remarketing optimization and improved conversion rates by 32%; led measurement strategies to exceed client KPIs.

Digital Director at PHD Media

April 1, 2025 - January 1, 2026

Led a cross-functional team of 11 across Search, Social, and Programmatic, managing $20M+ in annual media spend for Burger King and Tim Hortons; delivered 45% MoM growth in User Acquisition; drove AI Max adoption across portfolio to achieve 20% incremental sales and 12% spend reduction; built unified cross-channel dashboard with data operations; partnered on MMM to validate full-funnel investment and secure budget for upper-funnel expansion; negotiated value-backs with OMNET to reinvest in high-impact campaigns; established a test-and-learn framework and piloted TikTok Smart+ and Google Demand Gen, driving 18% higher CVR.