I'm a Growth Architect specializing in scaling B2C user acquisition through high-performance automation and data-driven infrastructure. With a track record of managing over €10M in ads spend, I transform advertising investments into predictable revenue growth by engineering robust tracking architectures and ROI-focused bidding systems. I lead end-to-end growth programs for global clients, turning fragmented ad spend into scalable, sustainable outcomes. My approach blends advanced attribution, cross-channel infrastructure, and data governance to unlock long-term value and measurable business impact.

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I'm a Growth Architect specializing in scaling B2C user acquisition through high-performance automation and data-driven infrastructure. With a track record of managing over €10M in ads spend, I transform advertising investments into predictable revenue growth by engineering robust tracking architectures and ROI-focused bidding systems. I lead end-to-end growth programs for global clients, turning fragmented ad spend into scalable, sustainable outcomes. My approach blends advanced attribution, cross-channel infrastructure, and data governance to unlock long-term value and measurable business impact.

Available to hire

I’m a Growth Architect specializing in scaling B2C user acquisition through high-performance automation and data-driven infrastructure. With a track record of managing over €10M in ads spend, I transform advertising investments into predictable revenue growth by engineering robust tracking architectures and ROI-focused bidding systems.

I lead end-to-end growth programs for global clients, turning fragmented ad spend into scalable, sustainable outcomes. My approach blends advanced attribution, cross-channel infrastructure, and data governance to unlock long-term value and measurable business impact.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Growth Architect & Senior SEM Strategist at Marketers Group
March 1, 2020 - April 1, 2026
As a Growth Architect, I lead end-to-end user acquisition for global clients, managing budgets from €10K to €1M. I transition ad spend into predictable revenue growth by engineering robust cross-channel ad architectures and ROI-focused bidding systems, ensuring every acquisition dollar is optimized for LTV and sustainable business growth. I architect data-driven growth engines with automated feeds and synchronized campaigns across Google Ads, Meta Ads, and Apple Search Ads, backed by advanced attribution and tracking stacks (GA4, GTM, CRM integration) to deliver full-funnel visibility and measurable ROI.

Education

Civil Engineering – Specialization in Structural Analysis at Universidad Central de Venezuela
December 1, 2015 - October 1, 2019
Civil Engineering – Specialization in Structural Analysis at Universidad Central de Venezuela
January 11, 2030 - June 1, 2026
Civil Engineering – Specialization in Structural Analysis at Universidad Central de Venezuela
January 1, 2015 - December 31, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services