I am a brand strategist with a strong focus on positioning, narrative development, and communication architecture. I translate business complexity into clear brand concepts from rebranding processes to manifestos and integrated communication strategies. My experience spans various creative environments, currently applying strategic thinking within agency and creative contexts.

Carolina Côrte-Real

I am a brand strategist with a strong focus on positioning, narrative development, and communication architecture. I translate business complexity into clear brand concepts from rebranding processes to manifestos and integrated communication strategies. My experience spans various creative environments, currently applying strategic thinking within agency and creative contexts.

Available to hire

I am a brand strategist with a strong focus on positioning, narrative development, and communication architecture. I translate business complexity into clear brand concepts from rebranding processes to manifestos and integrated communication strategies. My experience spans various creative environments, currently applying strategic thinking within agency and creative contexts.

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Language

Portuguese
Fluent
English
Advanced
French
Advanced

Work Experience

Marketing Specialist at Frulact
January 1, 2025 - December 31, 2025
Shape communication strategies that translate technical and innovation-driven products into compelling brand narratives. Develop strategic storytelling resources and customer-facing content to support positioning and differentiation. Collaborate with creative partners to ensure conceptual coherence across market initiatives.
Brand Communications Specialist at Sogecap
January 1, 2021 - December 31, 2024
Executed communication strategies to reinforce brand identity across PR, institutional and digital platforms. Contributed to tone-of-voice consistency and narrative alignment. Acted as bridge between internal stakeholders and external agencies to safeguard brand coherence.
Marketing Manager at Remote Crew
May 1, 2022 - November 30, 2023
Defined brand communication strategy and positioning within the digital workforce market. Developed narrative frameworks translating product value into clear, differentiated messaging. Led content direction and strategic partnerships to expand visibility and market presence.
Marketing Analyst at Savana Group
September 1, 2018 - December 31, 2021
Participated in corporate rebranding initiative, supporting positioning refinement and messaging structure. Contributed to internal communication rollout to ensure brand adoption and alignment. Conceptualized and implemented brand activation initiatives aligned with go-to-market strategy.

Education

Master in Marketing, Communication & Ads at Catholic University of Portugal
January 1, 2017 - January 1, 2021
Bachelor in International Relations at Faculty of Economics at University of Coimbra
January 1, 2014 - January 1, 2018

Qualifications

Add your qualifications or awards here.

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