Available to hire
I am a brand strategist with a strong focus on positioning, narrative development, and communication architecture. I translate business complexity into clear brand concepts from rebranding processes to manifestos and integrated communication strategies. My experience spans various creative environments, currently applying strategic thinking within agency and creative contexts.
Experience Level
Language
Portuguese
Fluent
English
Advanced
French
Advanced
Work Experience
Marketing Specialist at Frulact
January 1, 2025 - December 31, 2025Shape communication strategies that translate technical and innovation-driven products into compelling brand narratives. Develop strategic storytelling resources and customer-facing content to support positioning and differentiation. Collaborate with creative partners to ensure conceptual coherence across market initiatives.
Brand Communications Specialist at Sogecap
January 1, 2021 - December 31, 2024Executed communication strategies to reinforce brand identity across PR, institutional and digital platforms. Contributed to tone-of-voice consistency and narrative alignment. Acted as bridge between internal stakeholders and external agencies to safeguard brand coherence.
Marketing Manager at Remote Crew
May 1, 2022 - November 30, 2023Defined brand communication strategy and positioning within the digital workforce market. Developed narrative frameworks translating product value into clear, differentiated messaging. Led content direction and strategic partnerships to expand visibility and market presence.
Marketing Analyst at Savana Group
September 1, 2018 - December 31, 2021Participated in corporate rebranding initiative, supporting positioning refinement and messaging structure. Contributed to internal communication rollout to ensure brand adoption and alignment. Conceptualized and implemented brand activation initiatives aligned with go-to-market strategy.
Education
Master in Marketing, Communication & Ads at Catholic University of Portugal
January 1, 2017 - January 1, 2021Bachelor in International Relations at Faculty of Economics at University of Coimbra
January 1, 2014 - January 1, 2018Qualifications
Experience Level
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