I am a results-driven Social Communicator and Journalist with a passion for high-impact copywriting, storytelling, and digital content strategy. I excel at turning complex ideas into clear, engaging narratives for multilingual audiences, and I apply AI-driven SEO and audiovisual tools to boost engagement and brand authority. Over the years I have led multidisciplinary projects—from social media campaigns and live audiovisual productions to strategic communications for leadership teams. I’m fluent in Spanish, English, and Portuguese, with growing experience in French, and I love collaborating with diverse teams to deliver data-backed insights and compelling experiences.

Aixa Mercedes Maldonado Díaz

I am a results-driven Social Communicator and Journalist with a passion for high-impact copywriting, storytelling, and digital content strategy. I excel at turning complex ideas into clear, engaging narratives for multilingual audiences, and I apply AI-driven SEO and audiovisual tools to boost engagement and brand authority. Over the years I have led multidisciplinary projects—from social media campaigns and live audiovisual productions to strategic communications for leadership teams. I’m fluent in Spanish, English, and Portuguese, with growing experience in French, and I love collaborating with diverse teams to deliver data-backed insights and compelling experiences.

Available to hire

I am a results-driven Social Communicator and Journalist with a passion for high-impact copywriting, storytelling, and digital content strategy. I excel at turning complex ideas into clear, engaging narratives for multilingual audiences, and I apply AI-driven SEO and audiovisual tools to boost engagement and brand authority.

Over the years I have led multidisciplinary projects—from social media campaigns and live audiovisual productions to strategic communications for leadership teams. I’m fluent in Spanish, English, and Portuguese, with growing experience in French, and I love collaborating with diverse teams to deliver data-backed insights and compelling experiences.

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Language

Spanish; Castilian
Fluent
English
Advanced
Portuguese
Advanced
French
Beginner

Work Experience

Social Media Manager at FANPRO MGMT
January 1, 2026 - April 1, 2026
Scaled 6 cross-platform accounts (Instagram & TikTok) from scratch to 4K+ followers in 4 months through strategic brand positioning and community management. Architected AI-driven content workflows using Claude, ChatGPT, and Gemini to build data-backed monthly calendars and optimize audience engagement. Produced high-performing short-form video with CapCut and cutting-edge AI generation tools. Led end-to-end publishing and distribution via Metricool with targeted hashtags, captions, and CTAs to boost conversion.
Junior Associate, Executive Community at DIALECTICA
January 1, 2025 - September 1, 2025
Managed and optimized a global newsletter for 6,000+ industry experts, achieving 60%+ open rates and surpassing the industry average through AI-enhanced SEO and storytelling. Transformed complex interviews with C-level executives into 30+ long-form articles. Produced 100+ visual assets and edited special edition video content to maintain 100% brand consistency. Collaborated with senior leadership to identify trends and translate insights into strategic communication assets.
IT Services Coordinator at Universidad de La Sabana (PAT Program)
February 1, 2022 - November 1, 2024
Led technical operations for live-streamed graduation ceremonies, managing camera and audio under high-pressure conditions. Produced and edited multimedia content for institutional projects, including scriptwriting and transcription for 'Rostros' and 'Rostros 2.0'. Designed high-impact graphic materials for digital platforms and provided specialized technical support for TV and sound studios.

Education

Bachelor in Social Communication & Journalism at Universidad de La Sabana
January 1, 2021 - January 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services