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Hi, I’m Diego Andrade Posso, a growth marketing manager with 10+ years of experience owning revenue outcomes across the full funnel—paid acquisition, CRO, lifecycle/CRM and offline activation—for B2B and B2C brands across Latin America, North America and Europe. I’ve managed $1.5M+ in annual media budgets and multi-account portfolios, delivering up to 4.1x net revenue growth through structured experimentation and funnel optimization. I work at the intersection of strategy and hands-on execution, turning data (GA4, GTM, Power BI) and CRM automation (HubSpot) into measurable pipeline and revenue, while coordinating product, sales and creative teams around a single growth number.…Hi, I’m Diego Andrade Posso, a growth marketing manager with 10+ years of experience owning revenue outcomes across the full funnel—paid acquisition, CRO, lifecycle/CRM and offline activation—for B2B and B2C brands across Latin America, North America and Europe. I’ve managed $1.5M+ in annual media budgets and multi-account portfolios, delivering up to 4.1x net revenue growth through structured experimentation and funnel optimization. I work at the intersection of strategy and hands-on execution, turning data (GA4, GTM, Power BI) and CRM automation (HubSpot) into measurable pipeline and revenue, while coordinating product, sales and creative teams around a single growth number.

Diego Andrade Posso

Growth Marketer, Performance Marketer, Marketing Strategist, +2

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Hi, I’m Diego Andrade Posso, a growth marketing manager with 10+ years of experience owning revenue outcomes across the full funnel—paid acquisition, CRO, lifecycle/CRM and offline activation—for B2B and B2C brands across Latin America, North America and Europe. I’ve managed $1.5M+ in annual media budgets and multi-account portfolios, delivering up to 4.1x net revenue growth through structured experimentation and funnel optimization. I work at the intersection of strategy and hands-on execution, turning data (GA4, GTM, Power BI) and CRM automation (HubSpot) into measurable pipeline and revenue, while coordinating product, sales and creative teams around a single growth number.…Hi, I’m Diego Andrade Posso, a growth marketing manager with 10+ years of experience owning revenue outcomes across the full funnel—paid acquisition, CRO, lifecycle/CRM and offline activation—for B2B and B2C brands across Latin America, North America and Europe. I’ve managed $1.5M+ in annual media budgets and multi-account portfolios, delivering up to 4.1x net revenue growth through structured experimentation and funnel optimization. I work at the intersection of strategy and hands-on execution, turning data (GA4, GTM, Power BI) and CRM automation (HubSpot) into measurable pipeline and revenue, while coordinating product, sales and creative teams around a single growth number.

Available to hire

Hi, I’m Diego Andrade Posso, a growth marketing manager with 10+ years of experience owning revenue outcomes across the full funnel—paid acquisition, CRO, lifecycle/CRM and offline activation—for B2B and B2C brands across Latin America, North America and Europe.
I’ve managed $1.5M+ in annual media budgets and multi-account portfolios, delivering up to 4.1x net revenue growth through structured experimentation and funnel optimization. I work at the intersection of strategy and hands-on execution, turning data (GA4, GTM, Power BI) and CRM automation (HubSpot) into measurable pipeline and revenue, while coordinating product, sales and creative teams around a single growth number.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Italian

Beginner

Portuguese

Beginner

Work Experience

Paid Search Manager — Growth & Performance at Dolead

May 1, 2025 - Present

Performance-driven lead-generation company; Drove 4.1x net revenue growth and 2.6x gross revenue growth, while improving acquisition efficiency 1.5x versus baseline — owning the performance P&L end to end, from spend allocation to revenue outcome. Led growth and paid-search strategy across 26–30 active accounts (~$1.56M annual budget, ~$160K/month) spanning B2C, B2B and high-ticket services in the US, Canada and Mexico. Grew average customer monthly sales 2.1x through account restructuring, granular query management and real-time bid/budget strategies. Built a quarterly experimentation and benchmarking system across verticals, feeding insights into the CRO roadmap, creative and product — closing the loop between acquisition data and product decisions rather than optimizing channels in isolation.

Performance Marketing Lead / Consultant at Nomagyc Marketing

September 1, 2024 - Present

Growth consulting for small and micro businesses. Delivered up to 30% sustained sales growth across online and offline channels by building CRM automation (HubSpot) and e-commerce optimization systems that lifted lead conversion and retention. Designed and launched multi-channel paid-media campaigns (Google, Meta, TikTok), optimizing targeting and spend to improve ROI and reduce CPA. Stood up measurement and experimentation using GA4, Tag Manager and Power BI with structured A/B testing to tie marketing activity to revenue.

Senior Digital Planner at Targeters

March 1, 2024 - September 30, 2024

R an a CRO program that increased lead generation 19.82% and reduced cost per sale 12.13% through systematic A/B testing and audience-segmentation refinement across a portfolio of local and multinational brands. Managed a $520K annual digital budget, reallocating spend across channels on KPI analysis to improve ad-spend efficiency and overall ROI. Coordinated design, development and sales teams to align creative strategy with performance targets and ensure clean campaign execution.

Growth Executive at InMark | Creative Lab

January 1, 2024 - March 31, 2024

Built UX-driven conversion improvements to fix a fragmented market presence, lifting engagement and conversion across digital assets. Designed and ran lead-generation campaigns across digital and offline channels that strengthened positioning and market penetration.

Brand Manager / Account Director at Manifiesto Latam

January 1, 2019 - December 31, 2022

Developed integrated multi-channel strategies (digital + offline) that lifted lead generation and brand positioning across a multi-client portfolio. Built detailed buyer personas and used business intelligence to inform campaign tactics, improving engagement and conversion. Negotiated long-term media and supplier contracts, optimizing investment for cost-effective, high-impact delivery.

Key Account Manager at UIObtl

September 1, 2019 - February 29, 2020

Led experiential and event-driven campaigns and oversaw content production, managing key accounts and supplier relationships for major brands.

Trade & BTL Area Manager at Estación C

January 1, 2016 - December 31, 2018

Built and led the trade-marketing and BTL activations department from scratch, designing the processes and multi-media campaigns that improved coordination, brand positioning and market penetration. Managed supplier relationships and negotiated contracts that reduced cost while maintaining quality of execution.

Customer Success – Senior Dispatcher at MIK Freight

January 1, 2022 - December 31, 2024

Remote role delivering customer success and operations support for freight logistics.

Electoral Training Analyst at National Electoral Council of Ecuador

January 1, 2018 - December 31, 2019

Analytical support for electoral training initiatives.

Key Account Manager at Live Marketing

January 1, 2014 - December 31, 2016

Managed key accounts and client relationships in experiential marketing, coordinating campaigns and stakeholder management.