Richard Heaney
I am a UK-Based Google Ads specialist, and I think I have the skills and experience to deliver on all the points mentioned in your job listing.
About
I am a UK-Based Google Ads specialist, and I think I have the skills and experience to deliver on all the points mentioned in your job listing. My focus is always on improving results and I have a strong track record in delivering a high level of performance on a wide range of accounts in different sectors.
I run every new account through my 5-Step Ads Diagnostic:
- Conversion Tracking Review. First, I check that the data is accurate as you cannot make good decisions with bad numbers.
- Funnel Review. If the funnel has weak points, highlight and offer options to fix / improve.
- Creative Review. Bad ad copy / ad assets and weak landing pages lead to bad results. I will review what you are running and suggest changes if needed.
- Campaign Setup. Not every campaign type works for every offer. I pick the structure / campaign types that fit your business and ROAS targets.
- Ongoing Optimization. Regular adjustments. Cutting what does not convert. Feeding what does. Spending your budget in the most efficient way possible.
Here are some results from clients I have worked with:
Online electrical wholesaler: revenue up 15% in month one, up 115% by end of year one.
Car insurance broker: sales increased 68%, cost per sale down 38%.
Legal claim offer: able to scale up monthly ad spend from $4k to over six-figures within 4 months, while keeping the cost per lead below the target price.
Thanks for your consideration.
- 22 years' experience
- Joined June 2026
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Professional Services
- Software & Internet
More experts in Bristol, United Kingdom
Work experience· 4 roles
Orchestrated media planning, account setup, and ongoing performance management for numerous PPC accounts across diverse B2C and B2B clients. Specialized in the full spectrum of the Google Ads platform, with recent engagement in Meta Ads and Bing. Managed campaigns for clients including Market Traders Institute (financial trading), My PCP Claims (car finance claims), Liberty Timeshare (timeshare exit), Organifi (supplements), Reverse Life (collagen), Kion (supplements), and Canterbury (sportswear). Developed and delivered webinar campaigns for Learn To Trade (financial trading courses), DealMakers (business investment), Tony Castro (online guitar courses), and Performance Golf (golf training).
Directed all PPC accounts throughout the insurance group. Administered four affiliate network programs and the in-house affiliate program. Provided SEO consultancy across the entire business. Managed PPC advertising for a broad range of insurance products, including car, home, bike, and van insurance, on Google and Bing platforms. Controlled monthly budget of approximately £120,000, optimizing campaigns for maximum profitability and collaborating with product managers on promotions and new campaign development. Facilitated relationships between affiliate networks and individual affiliates, established tracking and reporting systems. Recruited new affiliates to the program and initiated incentive schemes to boost sales.
Directed both organic SEO and PPC advertising for a diverse client portfolio across multiple sectors. Conducted comprehensive keyword research, website reviews, page optimization, keyword-targeted content creation, traffic analysis, conversion optimization, competitor analysis, and strategic link building for SEO. Promoted client websites and affiliate products through PPC advertising, continually optimizing campaigns to maximise conversions.
Education
Certifications and awards
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