Highly proactive communications enthusiast with a Master’s in PR and Digital Communications, skilled in supporting and delivering communication campaigns, content creation, media relations, and brand storytelling across digital platforms. Experienced in developing engaging short-form video and social media content, maintaining high-quality work standards in fast-paced hospitality environments, and collaborating with HR, editorial, and design teams to align communications with organizational goals. Demonstrates strong commercial awareness through identifying upselling opportunities and building rapport with diverse international clienteles. Produces multimedia content smoothly under pressure and conducts social media performance analysis to optimize content scheduling and improve audience interaction.…

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Highly proactive communications enthusiast with a Master’s in PR and Digital Communications, skilled in supporting and delivering communication campaigns, content creation, media relations, and brand storytelling across digital platforms. Experienced in developing engaging short-form video and social media content, maintaining high-quality work standards in fast-paced hospitality environments, and collaborating with HR, editorial, and design teams to align communications with organizational goals. Demonstrates strong commercial awareness through identifying upselling opportunities and building rapport with diverse international clienteles. Produces multimedia content smoothly under pressure and conducts social media performance analysis to optimize content scheduling and improve audience interaction.…

Available to hire

Highly proactive communications enthusiast with a Master’s in PR and Digital Communications, skilled in supporting and delivering communication campaigns, content creation, media relations, and brand storytelling across digital platforms. Experienced in developing engaging short-form video and social media content, maintaining high-quality work standards in fast-paced hospitality environments, and collaborating with HR, editorial, and design teams to align communications with organizational goals.

Demonstrates strong commercial awareness through identifying upselling opportunities and building rapport with diverse international clienteles. Produces multimedia content smoothly under pressure and conducts social media performance analysis to optimize content scheduling and improve audience interaction.

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Language

English
Fluent
Malayalam
Fluent
Tamil
Fluent
Hindi
Fluent

Work Experience

Marketing and Communication Support (2 weeks’ work experience) at Noir Lounge and Basrah Lounge
August 1, 2025 - April 1, 2025
Supported and handled client and hospitality communication with a focus on marketing and branding within a premium, fast-paced environment. Managed complex stakeholder expectations using a problem-solving approach. Performed smooth production of multimedia content including short-form videos and press materials for a student community of 20,000+ to increase brand visibility and engagement. Conducted social media performance analysis to optimize content scheduling and improve audience interaction. Collaborated with HR, editorial, and design teams to deliver digital communications aligned with organizational objectives.
Marketing and Communications Support / Lead Marketing and Communication Support at University of Salford - Hospitality & Student Community (Student role)
August 1, 2025 - April 30, 2025
Supported and delivered marketing/communication activities in a fast-paced hospitality environment. Managed complex stakeholder expectations with a problem-solving approach and maintained high-quality standards under pressure. Produced multimedia content (including short-form videos and press materials) for a student community of 20,000+ to increase brand visibility and engagement. Conducted social media performance analysis to optimize content scheduling and improve audience interaction. Collaborated with HR, editorial, and design teams to align digital communications with organizational objectives.
Waiter & Bartender at Noir Lounge & Basrah Lounge
August 1, 2025 - Present
Deliver client-facing service in a premium hospitality environment while maintaining professionalism and clear communication. Build positive relationships with a diverse customer base through daily interaction, active listening, and responsive service. Respond to customer queries, resolve issues quickly, and maintain a calm approach in busy service periods. Apply interpersonal communication skills to create a welcoming and professional customer experience. Demonstrate commercial awareness by recommending suitable products and supporting upselling opportunities. Manage competing priorities during high-volume periods while maintaining accuracy and attention to detail. Collaborate with colleagues to support smooth daily operations and consistent service delivery.
Communications Campaign Contributor at University of Salford – Digital Content & Engagement Series
January 1, 2024 - January 1, 2025
Supported ongoing multi-channel communications activity across institutional platforms. Reviewed weekly content performance to support campaign improvements and content optimisation. Adapted content based on stakeholder feedback, audience response, and platform best practice. Balanced brand voice, audience expectations, accessibility, and communications objectives. Supported inclusive communications across a large and diverse university audience. Maintained regular communication with stakeholders throughout the campaign period. Applied data-led thinking to improve campaign planning, reporting, and delivery. Supported internal coordination by keeping campaign activity organised and aligned with deadlines.
Campaign Lead at Independent Multi-Channel PR & Social Campaign (Hidden Historical Places of Manchester)
January 1, 2024 - January 1, 2024
Conceived and led an end-to-end PR and social campaign from an open brief. Developed a clear cultural story angle for a Manchester-focused campaign using local heritage as the central narrative. Produced content assets including short-form video, written copy, social media content, and visual media. Managed campaign distribution across digital channels to support awareness and audience engagement. Integrated the Bee Network as a relevant campaign hook connected to Manchester's local identity. Applied search-first and audience-first thinking to connect the campaign with wider cultural, heritage, and transport-related conversations. Used social-first storytelling to make historical and cultural content more accessible to digital audiences. Adapted campaign messaging to suit platform expectations, audience interest, and digital discoverability.
Marketing & Communications Intern at University of Salford
January 1, 2024 - January 1, 2025
Supported multi-channel communications activity across digital and institutional platforms while maintaining a consistent brand voice. Produced platform-optimised content, including short-form videos, written copy, social media posts, press-style materials, and visual content. Adapted messaging for different audiences, including students, internal teams, university stakeholders, and online communities. Supported campaign planning, content scheduling, stakeholder engagement, and campaign evaluation across communications projects. Reviewed Instagram content performance, including views, engagement, audience response, and weekly content activity. Assisted with performance updates by monitoring content outcomes and sharing observations to support future campaign improvements. Collaborated with design, photography, HR, editorial, and internal communications teams to align content with organisational priorities. Managed multiple tasks and deadlines while maintaining accuracy, quality, and at
Public Relations Intern at MD Niche Media Consultancy
May 1, 2023 - May 1, 2023
Supported senior account teams across consumer, digital, and client-facing PR campaigns. Assisted with PR campaign planning, campaign ideation, media outreach, stakeholder communications, and campaign documentation. Drafted, edited, and proofread press releases, media pitches, campaign copy, and client-facing materials. Conducted media research and developed targeted journalist contact lists to support pitching activity. Supported reactive story pitching and press office activity under the guidance of senior consultants. Identified timely and relevant news hooks for media outreach and campaign opportunities. Monitored press coverage, brand mentions, media placements, and opportunities for follow-up outreach. Prepared coverage updates, campaign notes, and reporting materials for client distribution. Compiled advertising tenders, new business proposals, and pitch materials for internal and client-facing use.

Education

MA Public Relations & Digital Communication at University of Salford, Manchester, UK
January 11, 2030 - January 1, 2025
BA Mass Communication & Journalism at Sacred Heart College, Thevara, India
January 11, 2030 - January 1, 2024
M.A. in Public Relations and Digital Communication at University of Salford (UK)
January 1, 2024 - January 1, 2025
Bachelor in Journalism and Mass Communication at M.G. University (India)
January 1, 2021 - January 1, 2024
M.A. in Public Relations and Digital Communication at University of Salford (UK)
January 1, 2024 - January 1, 2025
Bachelor in Journalism and Mass Communication at M.G. University (India)
January 1, 2021 - January 1, 2024

Qualifications

Industry Experience

Education, Media & Entertainment, Professional Services, Travel & Hospitality, Non-Profit Organization