Designed a trust-driven growth loop to drive activation, contribution, and sharing in an AI-powered platform. Created 3 key product interventions (onboarding flows, Taste Profile feature, and social sharing features) to address drop-off points and drive trust, contribution, and retention. Led end-to-end product strategy and UX execution, synthesizing user research, personas, journey mapping, and drop-off analysis into onboarding flows, personalization logic, and scalable growth strategies.

User Research & Interaction Designer at Registration++

June 1, 2025 - Present

Redesigned a centralized student registration experience by conducting user research, stakeholder mapping, and iterative prototyping to address confusion across disconnected university systems. Synthesized fragmented user feedback into prioritized pain points and opportunity areas, directly informing layout hierarchy, feature placement, and interaction decisions. Created interaction designs and visual components for 4 screens by building layouts, components, and linked interactions.

User Experience Design Intern at Nationwide

May 1, 2025 - Present

Co-led an affinity statement redesign by collaborating in design sprints with designers, content partners, and stakeholders to improve clarity, accessibility, and brand alignment, resulting in two finalized production-ready products. Synthesized qualitative user research by reviewing interview recordings and analysis outputs, translating findings into actionable design recommendations that informed feature prioritization and iteration decisions. Served as UX consultant for an Agentic AI Hackathon project to detect manipulated AI-generated images, design user flows, leading ideation, and creating a final concept walkthrough; placed 3rd out of 126 teams and patent approval.

Content Strategist & Program Designer at Camp Texas

August 1, 2024 - August 1, 2025

Led content strategy by establishing a student-led committee and designed user-centered social media assets, increasing program sign-up rate by 56.25% through clearer messaging and improved audience alignment. Designed a large-scale physical experience using human-centered design methods, iterating through multiple prototypes and conducting tests to deliver an inclusive, non-contact field game with a 100% participation rate. Applied user experience principles beyond screens to break down camp enrollment pain points, identify barriers to participation, and translate insights into clear customer experience strategies.

Digital Product Lead at Hook’d Magazine

July 1, 2024 - Present

Owned the end-to-end user experience strategy for a fashion publication by translating a print-first editorial brand into a scalable, performance-optimized web product, driving a 35% increase in web traffic. Redesigned core site experiences across four page types by defining information architecture, designing high-fidelity layouts in Figma, and validating structure through iterative feedback with editors and developers. Facilitated design and development workshops for 20+ students, teaching visual hierarchy and accessibility standards.