Rashmi Mate
I am a results-driven B2B marketing professional with 10+ years of experience partnering with sales, product, and business teams to drive demand generation and pipeline growth in SaaS and technology environments.
About
I am a results-driven B2B marketing professional with 10+ years of experience partnering with sales, product, and business teams to drive demand generation and pipeline growth in SaaS and technology environments. I have led end-to-end marketing initiatives including ABM campaigns, email marketing, digital campaigns, webinars, industry events, and thought leadership content to drive qualified leads, customer engagement, and revenue growth. I am hands-on with HubSpot, Salesforce, Pardot, and ZoomInfo for audience targeting, campaign automation, lead nurturing, reporting, and MQL to SQL conversion tracking. I develop multi-touch campaigns across email, LinkedIn, digital, and field marketing channels while continuously optimizing performance based on data and business impact. I have experience managing conferences, webinars, sales enablement content, vendor relationships, and cross-functional collaboration from strategy through execution.
I am highly organized, adaptable, and comfortable working independently in fast-paced, high-ownership environments with a strong focus on measurable results.
- 10 years' experience
- Joined June 2026
Industry experience
- Software & Internet
- Professional Services
- Other
Work experience· 7 roles
Lead integrated marketing and business development initiatives to drive pipeline growth and revenue across enterprise and mid-market clients. Execute multi-channel campaigns across email, LinkedIn, paid media, content, and events with end-to-end ownership from brief through delivery. Identify and pursue new business opportunities through targeted outreach, proposals, and partnership development. Align marketing strategies with sales objectives to improve lead quality, conversion, and account strategy. Build and maintain reporting frameworks to track performance metrics and optimize campaigns.
Directed end-to-end communications and marketing operations across digital and traditional channels. Led media releases, internal communication initiatives, and partner (AWS & Microsoft) engagement programs. Developed and executed strategic messaging for multi-channel campaigns and public sector initiatives. Coordinated brand-aligned assets for tradeshows, roundtables, and public-facing announcements. Managed website content, SEO updates, and stakeholder messaging using CMS tools. Led cross-team alignment for partner communications, including co-branded content.
Spearheaded B2B campaigns for client acquisition across email and event marketing. Created and tested campaign content for engagement, conversion, and brand consistency. Collaborated with stakeholders across global markets to align event messaging and goals.
Certifications and awards· 6
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