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I am a results-driven B2B marketing professional with 10+ years of experience partnering with sales, product, and business teams to drive demand generation and pipeline growth in SaaS and technology environments. I have led end-to-end marketing initiatives including ABM campaigns, email marketing, digital campaigns, webinars, industry events, and thought leadership content to drive qualified leads, customer engagement, and revenue growth. I am hands-on with HubSpot, Salesforce, Pardot, and ZoomInfo for audience targeting, campaign automation, lead nurturing, reporting, and MQL to SQL conversion tracking. I develop multi-touch campaigns across email, LinkedIn, digital, and field marketing channels while continuously optimizing performance based on data and business impact. I have experience managing conferences, webinars, sales enablement content, vendor relationships, and cross-functional collaboration from strategy through execution. I am highly organized, adaptable, and comfortable working independently in fast-paced, high-ownership environments with a strong focus on measurable results.…I am a results-driven B2B marketing professional with 10+ years of experience partnering with sales, product, and business teams to drive demand generation and pipeline growth in SaaS and technology environments. I have led end-to-end marketing initiatives including ABM campaigns, email marketing, digital campaigns, webinars, industry events, and thought leadership content to drive qualified leads, customer engagement, and revenue growth. I am hands-on with HubSpot, Salesforce, Pardot, and ZoomInfo for audience targeting, campaign automation, lead nurturing, reporting, and MQL to SQL conversion tracking. I develop multi-touch campaigns across email, LinkedIn, digital, and field marketing channels while continuously optimizing performance based on data and business impact. I have experience managing conferences, webinars, sales enablement content, vendor relationships, and cross-functional collaboration from strategy through execution. I am highly organized, adaptable, and comfortable working independently in fast-paced, high-ownership environments with a strong focus on measurable results.

Rashmi Mate

Marketing Strategist, Content Strategist, Brand Strategist, +2

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I am a results-driven B2B marketing professional with 10+ years of experience partnering with sales, product, and business teams to drive demand generation and pipeline growth in SaaS and technology environments. I have led end-to-end marketing initiatives including ABM campaigns, email marketing, digital campaigns, webinars, industry events, and thought leadership content to drive qualified leads, customer engagement, and revenue growth. I am hands-on with HubSpot, Salesforce, Pardot, and ZoomInfo for audience targeting, campaign automation, lead nurturing, reporting, and MQL to SQL conversion tracking. I develop multi-touch campaigns across email, LinkedIn, digital, and field marketing channels while continuously optimizing performance based on data and business impact. I have experience managing conferences, webinars, sales enablement content, vendor relationships, and cross-functional collaboration from strategy through execution. I am highly organized, adaptable, and comfortable working independently in fast-paced, high-ownership environments with a strong focus on measurable results.…I am a results-driven B2B marketing professional with 10+ years of experience partnering with sales, product, and business teams to drive demand generation and pipeline growth in SaaS and technology environments. I have led end-to-end marketing initiatives including ABM campaigns, email marketing, digital campaigns, webinars, industry events, and thought leadership content to drive qualified leads, customer engagement, and revenue growth. I am hands-on with HubSpot, Salesforce, Pardot, and ZoomInfo for audience targeting, campaign automation, lead nurturing, reporting, and MQL to SQL conversion tracking. I develop multi-touch campaigns across email, LinkedIn, digital, and field marketing channels while continuously optimizing performance based on data and business impact. I have experience managing conferences, webinars, sales enablement content, vendor relationships, and cross-functional collaboration from strategy through execution. I am highly organized, adaptable, and comfortable working independently in fast-paced, high-ownership environments with a strong focus on measurable results.

Available to hire

I am a results-driven B2B marketing professional with 10+ years of experience partnering with sales, product, and business teams to drive demand generation and pipeline growth in SaaS and technology environments. I have led end-to-end marketing initiatives including ABM campaigns, email marketing, digital campaigns, webinars, industry events, and thought leadership content to drive qualified leads, customer engagement, and revenue growth. I am hands-on with HubSpot, Salesforce, Pardot, and ZoomInfo for audience targeting, campaign automation, lead nurturing, reporting, and MQL to SQL conversion tracking. I develop multi-touch campaigns across email, LinkedIn, digital, and field marketing channels while continuously optimizing performance based on data and business impact. I have experience managing conferences, webinars, sales enablement content, vendor relationships, and cross-functional collaboration from strategy through execution.

I am highly organized, adaptable, and comfortable working independently in fast-paced, high-ownership environments with a strong focus on measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Senior Marketing & Communication at Nu Media Edge

January 1, 2026 - Present

Lead integrated marketing and business development initiatives to drive pipeline growth and revenue across enterprise and mid-market clients. Execute multi-channel campaigns across email, LinkedIn, paid media, content, and events with end-to-end ownership from brief through delivery. Identify and pursue new business opportunities through targeted outreach, proposals, and partnership development. Align marketing strategies with sales objectives to improve lead quality, conversion, and account strategy. Build and maintain reporting frameworks to track performance metrics and optimize campaigns.

Marketing Strategist at Jot Digital

May 1, 2024 - July 1, 2025

Directed end-to-end communications and marketing operations across digital and traditional channels. Led media releases, internal communication initiatives, and partner (AWS & Microsoft) engagement programs. Developed and executed strategic messaging for multi-channel campaigns and public sector initiatives. Coordinated brand-aligned assets for tradeshows, roundtables, and public-facing announcements. Managed website content, SEO updates, and stakeholder messaging using CMS tools. Led cross-team alignment for partner communications, including co-branded content.

Senior Marketing Strategist at iMocha

December 1, 2022 - March 1, 2023

Spearheaded B2B campaigns for client acquisition across email and event marketing. Created and tested campaign content for engagement, conversion, and brand consistency. Collaborated with stakeholders across global markets to align event messaging and goals.

Marketing Strategist at Persistent Systems

August 1, 2018 - September 1, 2022

Led integrated campaigns across BFSI, healthcare, and security verticals and segments. Managed thought leadership content, event messaging, and communication workflows. Drove cross-department collaboration for tradeshows, keynotes, and webinars. Oversaw LinkedIn campaigns and internal alignment to enhance communication efficiency.

Inside Sales Specialist at Talentica Software

August 1, 2016 - July 1, 2018

Developed and executed outreach strategies to enterprise and startup clients. Created research-based messaging and managed outreach tools (Salesforce, email campaigns). Closed fintech client accounts in Q1 through targeted outbound strategies.

Client Engagement Specialist – Hospitality at Cybage Software

February 1, 2015 - July 1, 2016

Built client communication frameworks for customer satisfaction and pipeline conversion. Handled stakeholder outreach, strategic messaging, and public engagement in B2B travel & hospitality. Identified valuable business opportunities to generate new company revenue.

Executive - Business Development at Valuenotes Market Research

August 1, 2013 - September 1, 2014

Involved in sales and marketing & pre-sales activities for customized market research, generating SQLs monthly. Conducted research on product pricing, ratings, and performance, creating comparison spreadsheets to evaluate competitors. Pushed clean data into the system and leveraged market trends, mission priorities, and customer goals to envision and close new opportunities in collaboration with sales and marketing teams.