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I am a strong fit for a social media manager role for an R&B artist because I already understand how to bridge creativity with structured execution — which is exactly what an album rollout needs. My background working across broadcast and programming environments demonstrates how to coordinate multiple stakeholders, manage scheduling, and translate creative direction into organized, on-air (or in this case, online) execution. That same skillset carries directly into managing a music rollout: planning drops, aligning visuals with messaging, and keeping content consistent across platforms. I also bring a strong sense of storytelling and brand voice. Whether it’s crafting bios, refining messaging, or creating engaging social captions, I demonstrated an ability to shape tone in a way that feels intentional and audience-aware, which is critical for an R&B artist building emotional connection with listeners. On top of that, I have experience handling content organization and creative assets means I am comfortable with the behind-the-scenes discipline that keeps campaigns running smoothly: scheduling, updating, tracking, and making sure nothing gets lost in execution.…I am a strong fit for a social media manager role for an R&B artist because I already understand how to bridge creativity with structured execution — which is exactly what an album rollout needs. My background working across broadcast and programming environments demonstrates how to coordinate multiple stakeholders, manage scheduling, and translate creative direction into organized, on-air (or in this case, online) execution. That same skillset carries directly into managing a music rollout: planning drops, aligning visuals with messaging, and keeping content consistent across platforms. I also bring a strong sense of storytelling and brand voice. Whether it’s crafting bios, refining messaging, or creating engaging social captions, I demonstrated an ability to shape tone in a way that feels intentional and audience-aware, which is critical for an R&B artist building emotional connection with listeners. On top of that, I have experience handling content organization and creative assets means I am comfortable with the behind-the-scenes discipline that keeps campaigns running smoothly: scheduling, updating, tracking, and making sure nothing gets lost in execution.

Nalini Mahadeo

Project Manager, Production Manager, Studio Manager, +1

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I am a strong fit for a social media manager role for an R&B artist because I already understand how to bridge creativity with structured execution — which is exactly what an album rollout needs. My background working across broadcast and programming environments demonstrates how to coordinate multiple stakeholders, manage scheduling, and translate creative direction into organized, on-air (or in this case, online) execution. That same skillset carries directly into managing a music rollout: planning drops, aligning visuals with messaging, and keeping content consistent across platforms. I also bring a strong sense of storytelling and brand voice. Whether it’s crafting bios, refining messaging, or creating engaging social captions, I demonstrated an ability to shape tone in a way that feels intentional and audience-aware, which is critical for an R&B artist building emotional connection with listeners. On top of that, I have experience handling content organization and creative assets means I am comfortable with the behind-the-scenes discipline that keeps campaigns running smoothly: scheduling, updating, tracking, and making sure nothing gets lost in execution.…I am a strong fit for a social media manager role for an R&B artist because I already understand how to bridge creativity with structured execution — which is exactly what an album rollout needs. My background working across broadcast and programming environments demonstrates how to coordinate multiple stakeholders, manage scheduling, and translate creative direction into organized, on-air (or in this case, online) execution. That same skillset carries directly into managing a music rollout: planning drops, aligning visuals with messaging, and keeping content consistent across platforms. I also bring a strong sense of storytelling and brand voice. Whether it’s crafting bios, refining messaging, or creating engaging social captions, I demonstrated an ability to shape tone in a way that feels intentional and audience-aware, which is critical for an R&B artist building emotional connection with listeners. On top of that, I have experience handling content organization and creative assets means I am comfortable with the behind-the-scenes discipline that keeps campaigns running smoothly: scheduling, updating, tracking, and making sure nothing gets lost in execution.

Available to hire

I am a strong fit for a social media manager role for an R&B artist because I already understand how to bridge creativity with structured execution — which is exactly what an album rollout needs.

My background working across broadcast and programming environments demonstrates how to coordinate multiple stakeholders, manage scheduling, and translate creative direction into organized, on-air (or in this case, online) execution. That same skillset carries directly into managing a music rollout: planning drops, aligning visuals with messaging, and keeping content consistent across platforms.

I also bring a strong sense of storytelling and brand voice. Whether it’s crafting bios, refining messaging, or creating engaging social captions, I demonstrated an ability to shape tone in a way that feels intentional and audience-aware, which is critical for an R&B artist building emotional connection with listeners.

On top of that, I have experience handling content organization and creative assets means I am comfortable with the behind-the-scenes discipline that keeps campaigns running smoothly: scheduling, updating, tracking, and making sure nothing gets lost in execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Business Development Administrator / Account Management at Logistics Alliance

October 1, 2018 - January 1, 2026

Spearheaded 5 teams operationally to seamlessly transport frozen fish nationally and into the USA using Google Workspace and Microsoft applications, designing and launching a tracking system in Monday.com to reduce internal customer setup time by 70%. Nurtured 10+ overdue customer accounts to recover held payments. Developed a process using Microsoft Excel to efficiently receive, track and deposit funds from multiple income streams, reducing workflow by 80%. Contributed to automated online customer self-serve platform, eliminating manual processing time and freight coordination by 65%. Maintained CRM updating over 200 customer details, tier status and growth opportunities. Conceptualized and distributed customer experience and satisfaction surveys. Created NFC digital business cards for executives and sales team. Generated weekly sales reporting for internal and external stakeholders.

Sr. Traffic Coordinator at Rogers Sportsnet

September 1, 2008 - July 1, 2015

Arranged 4 high-profile live sports television playlists aired across Canada. Coordinated 6 rundowns by collaborating with multiple departments, including Programming. Led a team of 5 in the 2010 Vancouver Winter Olympics by delivering a flawless large-scale programming viewable by over 90% of the Canadian population. Reviewed key paid sponsorship requirements and ensured commercial inventory for major sporting events across 6 channels.