Hi, I’m Jennifer Cruz, a Miami-based graphic designer and marketing manager with 10+ years of experience helping global brands tell visual stories. I specialize in brand identity, social media management, digital marketing, and multi-channel campaign design, delivering polished assets from concept to final delivery. I enjoy collaborating across teams to ensure brand consistency, tying data-driven insights to creative execution, and leveraging AI tools like Adobe Firefly and Midjourney to accelerate concepting and asset production.

Jennifer Cruz

Hi, I’m Jennifer Cruz, a Miami-based graphic designer and marketing manager with 10+ years of experience helping global brands tell visual stories. I specialize in brand identity, social media management, digital marketing, and multi-channel campaign design, delivering polished assets from concept to final delivery. I enjoy collaborating across teams to ensure brand consistency, tying data-driven insights to creative execution, and leveraging AI tools like Adobe Firefly and Midjourney to accelerate concepting and asset production.

Available to hire

Hi, I’m Jennifer Cruz, a Miami-based graphic designer and marketing manager with 10+ years of experience helping global brands tell visual stories. I specialize in brand identity, social media management, digital marketing, and multi-channel campaign design, delivering polished assets from concept to final delivery.

I enjoy collaborating across teams to ensure brand consistency, tying data-driven insights to creative execution, and leveraging AI tools like Adobe Firefly and Midjourney to accelerate concepting and asset production.

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Language

English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Brand & Digital Marketing Manager at FIJI Water
January 1, 2024 - March 1, 2026
Designed multi-channel marketing assets for global retail accounts (Costco, Walmart, Amazon); managed social media across 6 international markets with content creation, community engagement, and influencer activations; produced motion graphics and brand videos; designed POSM and packaging assets; ensured brand consistency and regulatory compliance; accelerated creative concepting using AI tools.
Senior Graphic Designer at Nikita Hair Franchise
February 1, 2020 - December 1, 2023
Designed digital and print marketing assets; managed social media across 12 franchise locations; edited short-form video for Reels/TikTok; built branded Canva templates and asset library; designed logo variations; analyzed KPIs and delivered monthly reports.
Graphic Designer & Social Media Manager at Lifestyle International Realty
June 1, 2017 - January 1, 2020
Designed luxury real estate marketing collateral; managed social media and paid campaigns; wrote SEO-driven copy; tracked paid campaign metrics; designed branding templates; coordinated with photographers, videographers, and print vendors.
Digital Marketing & Graphic Designer at Stay Creative Marketing
February 1, 2015 - June 1, 2017
Designed marketing materials for up to 10 client brands; managed social media marketing; planned and executed Facebook advertising campaigns; designed WordPress websites and sales funnel landing pages.

Education

Bachelor of Science in Communications at Florida International University
January 11, 2030 - June 1, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Retail, Professional Services, Real Estate & Construction