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I'm Marco Mulas, a mid-level Brand Manager with a focus on FMCG, blending brand management and marketing analytics. I have led licensed activations and product launches, driving innovation across packaging and communications, in international and cross-functional settings. I translate data and insights into actionable strategies that fuel growth and resonate with consumers. I am passionate about marketing, brand communication, and innovation. I enjoy collaborating with diverse teams to deliver impactful projects and am seeking a stimulating environment where I can grow and contribute meaningfully.…I'm Marco Mulas, a mid-level Brand Manager with a focus on FMCG, blending brand management and marketing analytics. I have led licensed activations and product launches, driving innovation across packaging and communications, in international and cross-functional settings. I translate data and insights into actionable strategies that fuel growth and resonate with consumers. I am passionate about marketing, brand communication, and innovation. I enjoy collaborating with diverse teams to deliver impactful projects and am seeking a stimulating environment where I can grow and contribute meaningfully.

Marco Mulas

Brand Strategist, Marketing Strategist, Marketing Analyst, +2

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I'm Marco Mulas, a mid-level Brand Manager with a focus on FMCG, blending brand management and marketing analytics. I have led licensed activations and product launches, driving innovation across packaging and communications, in international and cross-functional settings. I translate data and insights into actionable strategies that fuel growth and resonate with consumers. I am passionate about marketing, brand communication, and innovation. I enjoy collaborating with diverse teams to deliver impactful projects and am seeking a stimulating environment where I can grow and contribute meaningfully.…I'm Marco Mulas, a mid-level Brand Manager with a focus on FMCG, blending brand management and marketing analytics. I have led licensed activations and product launches, driving innovation across packaging and communications, in international and cross-functional settings. I translate data and insights into actionable strategies that fuel growth and resonate with consumers. I am passionate about marketing, brand communication, and innovation. I enjoy collaborating with diverse teams to deliver impactful projects and am seeking a stimulating environment where I can grow and contribute meaningfully.

Available to hire

I’m Marco Mulas, a mid-level Brand Manager with a focus on FMCG, blending brand management and marketing analytics. I have led licensed activations and product launches, driving innovation across packaging and communications, in international and cross-functional settings. I translate data and insights into actionable strategies that fuel growth and resonate with consumers.

I am passionate about marketing, brand communication, and innovation. I enjoy collaborating with diverse teams to deliver impactful projects and am seeking a stimulating environment where I can grow and contribute meaningfully.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Italian

Fluent

Portuguese

Beginner

Work Experience

Global Brand Manager Kinder Schoko-Bons at Ferrero

September 1, 2024 - Present

Led licensed and launch-related brand initiatives for Kinder Schoko-Bons in partnership with Netflix Stranger Things and Minecraft (Microsoft), coordinating cross-functional stakeholders and external partners. Supported market expansion including China in Costco channel. Developed and produced a new Food Demo ADV, overseeing storyboard creation, on-site shooting, and post-production. Contributed to portfolio innovation through new SKUs and flavor extensions. Collaborated with global digital teams to ensure consistent brand communication across channels. Managed budgets using SAP. Conducted in-store analysis and competitor benchmarking to identify category opportunities.

Global Brand Manager Kinder Maxi & Kinder Country at Ferrero

March 1, 2024 - August 31, 2024

Contributed to packaging and communication concepts for Kinder Maxi and Kinder Country. Built Excel tracking tools for sell-in, sell-out, and competitor performance, generating actionable insights. Supported internal brand engagement initiatives tied to team culture and brand identity.

Global Brand Manager Kinder Chilled & Bakery at Ferrero

September 1, 2023 - February 29, 2024

Supported brand and category analysis for Kinder Chilled & Bakery using IRI, Euromonitor, and Nielsen data. Partnered with Power BI teams on dashboard development. Coordinated supplier-related processes through Ariba.

International Data Analyst Intern at Stanhome Italia - Groupe Rocher

January 1, 2023 - June 30, 2023

Conducted in-depth analysis of internal financial KPIs using Excel, and developed dynamic dashboards with Power BI.

Marketing Assistant Trainee at Dorea Educational Institute

May 1, 2021 - July 31, 2021

Managed social media communication (Instagram & Facebook), creating content and analyzing engagement trends.