I've had the privilege of working with many fantastic agencies. I have a thing for colour, typography and dogs, and I bring these loves to every project I tackle. I'm dedicated to understanding client needs and delivering innovative solutions that exceed expectations. I enjoy collaborating with diverse teams to craft branding, packaging and digital experiences that are visually striking and user-friendly.…

Lou Fulton

I've had the privilege of working with many fantastic agencies. I have a thing for colour, typography and dogs, and I bring these loves to every project I tackle. I'm dedicated to understanding client needs and delivering innovative solutions that exceed expectations. I enjoy collaborating with diverse teams to craft branding, packaging and digital experiences that are visually striking and user-friendly.…

Available to hire

I’ve had the privilege of working with many fantastic agencies. I have a thing for colour, typography and dogs, and I bring these loves to every project I tackle.

I’m dedicated to understanding client needs and delivering innovative solutions that exceed expectations. I enjoy collaborating with diverse teams to craft branding, packaging and digital experiences that are visually striking and user-friendly.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Senior Designer at Freelance
August 1, 2010 - April 1, 2020
Conceptual development and end-to-end design delivery for client projects across branding, packaging, print and digital. Managed design projects from concept to completion, collaborating with clients to define vision, timelines and budgets. Led website and digital design, and contributed to the development of established brands with strategic input from brand strategists.
Senior Designer at Walter and Wild
April 1, 2020 - August 1, 2021
Contract role focusing on digital campaigns and launch initiatives. Design and art direction for digital and launch campaigns, including street campaigns and guerilla marketing. Collaborated with photographers, illustrators, content creators and agencies to ensure high-quality work.
Senior Designer at DDB, Aotearoa
October 1, 2021 - October 1, 2022
Senior Designer across branding, packaging, print and digital. Led in-house creative department and collaborated with Creative Directors, Brand Strategists, Art Directors and Copy Writers. Delivered consistent high standards of craft and typography for key brands; presented to clients.
Senior Designer at Origami Brand
October 1, 2022 - October 1, 2024
Collaborative design leadership across branding, packaging, and digital campaigns. Worked with Creative Directors, Brand Strategists and Copy Writers to craft campaigns from concept to delivery; produced branding systems and digital interfaces.
Design and Creative Lead at Principals Brand
October 24, 2024 - Present
Design and Creative Lead leading the in-house creative department; collaborating with cross-functional teams to conceptualise and execute design craft for branding, motion graphics campaigns and digital media projects. Manage multiple design projects with high-quality delivery and present concepts to clients.

Education

Bachelor of Visual Communication Design at UNITEC, Auckland
January 11, 2030 - June 2, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Telecommunications, Travel & Hospitality, Education, Government, Professional Services, Software & Internet, Consumer Goods, Other

Skills

Experience Level