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Hi, I’m Priscilla, a brand marketing leader with over a decade of experience in the cosmetics industry. I’ve driven brand awareness and revenue growth across APAC and China by developing clear product messaging, shaping compelling brand stories, and launching 360-degree marketing programs that resonate with consumers and retailers alike. I’m skilled at turning strategy into action—leading cross-functional teams, building asset toolkits, and partnering with creators and retailers to create lasting loyalty and measurable results. I thrive on turning data into insights that inform creative and commercial decisions, and I’m passionate about growing brands through thoughtful, collaborative leadership.…Hi, I’m Priscilla, a brand marketing leader with over a decade of experience in the cosmetics industry. I’ve driven brand awareness and revenue growth across APAC and China by developing clear product messaging, shaping compelling brand stories, and launching 360-degree marketing programs that resonate with consumers and retailers alike. I’m skilled at turning strategy into action—leading cross-functional teams, building asset toolkits, and partnering with creators and retailers to create lasting loyalty and measurable results. I thrive on turning data into insights that inform creative and commercial decisions, and I’m passionate about growing brands through thoughtful, collaborative leadership.

Priscilla

Brand Strategist, Marketing Strategist, Product Designer, +5

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Hi, I’m Priscilla, a brand marketing leader with over a decade of experience in the cosmetics industry. I’ve driven brand awareness and revenue growth across APAC and China by developing clear product messaging, shaping compelling brand stories, and launching 360-degree marketing programs that resonate with consumers and retailers alike. I’m skilled at turning strategy into action—leading cross-functional teams, building asset toolkits, and partnering with creators and retailers to create lasting loyalty and measurable results. I thrive on turning data into insights that inform creative and commercial decisions, and I’m passionate about growing brands through thoughtful, collaborative leadership.…Hi, I’m Priscilla, a brand marketing leader with over a decade of experience in the cosmetics industry. I’ve driven brand awareness and revenue growth across APAC and China by developing clear product messaging, shaping compelling brand stories, and launching 360-degree marketing programs that resonate with consumers and retailers alike. I’m skilled at turning strategy into action—leading cross-functional teams, building asset toolkits, and partnering with creators and retailers to create lasting loyalty and measurable results. I thrive on turning data into insights that inform creative and commercial decisions, and I’m passionate about growing brands through thoughtful, collaborative leadership.

Available to hire

Hi, I’m Priscilla, a brand marketing leader with over a decade of experience in the cosmetics industry. I’ve driven brand awareness and revenue growth across APAC and China by developing clear product messaging, shaping compelling brand stories, and launching 360-degree marketing programs that resonate with consumers and retailers alike.

I’m skilled at turning strategy into action—leading cross-functional teams, building asset toolkits, and partnering with creators and retailers to create lasting loyalty and measurable results. I thrive on turning data into insights that inform creative and commercial decisions, and I’m passionate about growing brands through thoughtful, collaborative leadership.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Marketing Director APAC at US Pharmaceuticals Company

April 1, 2024 - Present

Led cross-functional initiatives to drive brand awareness and revenue growth in APAC. Developed and refined brand and product messaging, ensured consistency across customer touchpoints, advised on regulatory concepts for new launches, and created 360 marketing programs. Built asset toolkits with US teams and partnered with MCN to align content with campaign strategy. Served as the brand’s consumer insights expert to enable data-driven decisions.

Marketing Director at Pinni Global | PHYTO-C

June 1, 2022 - February 1, 2024

Directed total brand renovation, including brand message house and asset rebuild. Translated brand strategy into product portfolio and marketing efforts, managed brand P&L, led internal and external teams to launch hero products, and ensured consistency of consumer touchpoints and timely platform releases. Drove social marketing in line with market trends and competitive landscape.

Deputy Brand Director at PROYA | Timage

October 1, 2020 - May 1, 2022

Created Timage product portfolio and strategies, owned budget planning and efficiency, increased brand awareness, and led online seeding and endorsements. Collaborated with central PR and social teams to seed hero products within budget and drive flagship store performance.

Senior Marketing Manager at CHICMAX | One Leaf

April 1, 2018 - October 1, 2020

Led brand development, defined renovation objectives, and launched a marketing calendar with cross-channel programs. Managed online and offline channels, negotiated 360-degree campaigns, and monitored results with consumer feedback. Increased online sales and brand search during high-visibility periods.

Marketing / KA Manager at HAVE&BE | Dr.jart+ & DTRT

June 1, 2016 - April 1, 2018

Identified business opportunities and contributed to sales budgets and strategy. Implemented local 360-degree activation plans, coordinated cross-functional alignment, and drove promotions across channels to improve performance.

Marketing Executive at COTY | Color BU

October 1, 2013 - June 1, 2016

Tracked capital expenditures, coordinated with sales and brand teams, sourced and evaluated GWP; launched OPI in China and achieved top sales rankings in initial months.

Sales Supervisor at CHANDO

July 1, 2011 - October 1, 2013

Managed BAs at five counters, ensured top sales rankings across downtown counters, contributing to overall national performance.

Marketing Director at PHYTO-C (Pinni Global)

June 1, 2022 - February 1, 2024

Total brand renovation including brand messaging house and assets rebuild; translate brand strategy into product portfolio and marketing efforts; manage overall top-line and bottom-line growth of brand P&L; lead internal and external teams to launch new hero product lines; ensure consistency of consumer touchpoints across platforms; drive social marketing strategy aligned with trends, consumer behavior and competition; oversee platform asset launches and timely releases.

Sales Supervisor at CHANDO Group

July 1, 2011 - October 1, 2013

Management Trainee rotation across five departments; daily management of BAs at five counters; ensure counters consistently ranked top across national network.