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Strategic content, brand, and growth marketing professional with experience in B2B positioning, GTM strategy, product launches, and full-funnel growth across global brands, startups, and SaaS environments. Strong in content strategy, founder-led messaging, social media communication, performance marketing, and AI-driven growth.…

Aleksandra Kask

Product Marketer, Marketing Strategist, Brand Strategist, +2

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Strategic content, brand, and growth marketing professional with experience in B2B positioning, GTM strategy, product launches, and full-funnel growth across global brands, startups, and SaaS environments. Strong in content strategy, founder-led messaging, social media communication, performance marketing, and AI-driven growth.…

Available to hire

Strategic content, brand, and growth marketing professional
with experience in B2B positioning, GTM strategy, product
launches, and full-funnel growth across global brands, startups,
and SaaS environments. Strong in content strategy, founder-led
messaging, social media communication, performance
marketing, and AI-driven growth.

Skills

Branding

Copywriting

Experience Level

Branding

Expert

Copywriting

Expert

Language

Polish

Fluent

Spanish; Castilian

Beginner

German

Intermediate

English

Fluent

Work Experience

Senior Product Marketing & Growth Strategist at Bootstrapie - Growth Marketing Boutique

January 1, 2024 - Present

Senior Product Marketing & Growth Strategist with experience in go-to-market strategy, product launches, and full-funnel growth across global brands, startups, and SaaS environments. Led cross-functional initiatives, performance marketing, outbound strategy, and AI-driven growth; collaborated with leadership to shape GTM plans and drive revenue.

Content Creator

January 1, 2024 - Present

Content creation for reels, posts, stories, and copy for real estate, pools, solar energy and beauty brands (organic and paid campaigns). Revenue impact: helped generate 20% of annual revenue in one month through paid creatives.

International Brand Manager at Perrigo Poland - Global Health care Company

January 1, 2022 - January 1, 2023

Brand strategy: created and implemented global strategies to support market growth. Product launches: led end-to-end launches from concept to promotion. Cross-functional collaboration with Sales, R&D, agencies, and 24 local teams; coordination across functions to align efforts.

Retail Marketing Manager at Colgate PalmOlive - Global Consumer Goods Company

January 1, 2021 - January 1, 2022

Trade activation: managed customer promotions and brand activations. Strategy & Pricing: analyzed pricing with Key Account Managers for brand positioning. Marketing Strategy: created five PS strategies tailored to retail and consumer needs. Budget Ownership: oversaw annual activity plan and budget for shopper and category activations. Team Management: led and developed one director report; Client Development: co-created retail marketing strategies and joint workshops/negotiations.

Junior Brand Manager at Colgate Palmolive - Global Consumer Goods Company

January 1, 2019 - January 1, 2022

New Product Development: led NPD projects and ensuring successful launches across multiple touchpoints. Integrated Marketing: owned marketing communications, working with the European Brand Team and CEE retail marketing managers. P&L Supervision: supervised Brand P&L, aligning marketing goals with business objectives.