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I am a results-driven marketing leader with 8+ years across e-commerce, hospitality, real estate, and property development. I’ve built and led a 31-person team, managed paid-media budgets up to 300K AUD per month, and scaled marketplace revenue to ~40M AUD year-over-year. I excel at funnel math, multi-brand execution, and translating strategy into creative direction. I’m relocating to Brisbane in 2026 to pursue senior marketing roles across SEQ and continue driving growth with data-driven leadership. In previous roles, I’ve bridged strategy with creative execution, implemented scalable marketing systems, and fostered cross-functional collaboration to energize brands across multiple markets.…I am a results-driven marketing leader with 8+ years across e-commerce, hospitality, real estate, and property development. I’ve built and led a 31-person team, managed paid-media budgets up to 300K AUD per month, and scaled marketplace revenue to ~40M AUD year-over-year. I excel at funnel math, multi-brand execution, and translating strategy into creative direction. I’m relocating to Brisbane in 2026 to pursue senior marketing roles across SEQ and continue driving growth with data-driven leadership. In previous roles, I’ve bridged strategy with creative execution, implemented scalable marketing systems, and fostered cross-functional collaboration to energize brands across multiple markets.

Alex Koval

Growth Marketer, Marketing Strategist, Content Strategist, +2

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I am a results-driven marketing leader with 8+ years across e-commerce, hospitality, real estate, and property development. I’ve built and led a 31-person team, managed paid-media budgets up to 300K AUD per month, and scaled marketplace revenue to ~40M AUD year-over-year. I excel at funnel math, multi-brand execution, and translating strategy into creative direction. I’m relocating to Brisbane in 2026 to pursue senior marketing roles across SEQ and continue driving growth with data-driven leadership. In previous roles, I’ve bridged strategy with creative execution, implemented scalable marketing systems, and fostered cross-functional collaboration to energize brands across multiple markets.…I am a results-driven marketing leader with 8+ years across e-commerce, hospitality, real estate, and property development. I’ve built and led a 31-person team, managed paid-media budgets up to 300K AUD per month, and scaled marketplace revenue to ~40M AUD year-over-year. I excel at funnel math, multi-brand execution, and translating strategy into creative direction. I’m relocating to Brisbane in 2026 to pursue senior marketing roles across SEQ and continue driving growth with data-driven leadership. In previous roles, I’ve bridged strategy with creative execution, implemented scalable marketing systems, and fostered cross-functional collaboration to energize brands across multiple markets.

Available to hire

I am a results-driven marketing leader with 8+ years across e-commerce, hospitality, real estate, and property development. I’ve built and led a 31-person team, managed paid-media budgets up to 300K AUD per month, and scaled marketplace revenue to ~40M AUD year-over-year. I excel at funnel math, multi-brand execution, and translating strategy into creative direction. I’m relocating to Brisbane in 2026 to pursue senior marketing roles across SEQ and continue driving growth with data-driven leadership.

In previous roles, I’ve bridged strategy with creative execution, implemented scalable marketing systems, and fostered cross-functional collaboration to energize brands across multiple markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Head of Digital Marketing at Smart Beauty

July 1, 2021 - May 1, 2026

Led the digital marketing function across 4 premium e-commerce brands operating in 3 international markets. Managed a 31-person team across 7 sub-teams (paid, content, SEO, email, analytics, creative production, dev). Owned paid-media strategy and execution across Google Ads, Meta, and programmatic (peak 300K AUD per month). Built brand books, tone of voice, content frameworks, and a 30+ landing page library across 4 online stores. Achievements include 2x YoY marketplace revenue to ~40M AUD, 18x ROAS on contextual ads, 9x on paid social, and 8x revenue growth for Biorepair campaigns with a 20% budget increase.

Account Manager (Internal Agency) at Yandex

July 1, 2021 - September 1, 2021

Agency-side delivery of full promotion services to 5 Tier-1 enterprise clients, each running over $300K USD per month in ad spend. Responsibilities included client audits, marketing strategy, campaign builds, execution, fortnightly reporting, and ongoing optimization and upsell across the portfolio.

Digital Marketing Specialist (E-commerce) at Mybox

November 1, 2020 - September 1, 2021

Media planning and digital execution across 300+ restaurant locations in 23 regional divisions, each with its own P&L and creative needs. Responsibilities included targeted advertising, programmatic, CPA networks, affiliate marketing; analytics and reporting (GA, Yandex.Metrica, AppsFlyer, Call Tracking, Data Studio); coordinated external agencies and campaign performance accountability.

Digital Marketing Manager at Nano-farma

September 1, 2019 - November 1, 2020

Owned digital marketing strategy and execution for a pharmaceutical e-commerce brand across 3 websites. Responsibilities included annual marketing planning, contextual and targeted ads, product feeds, referral system, CRM implementation, and automated reporting to reduce manual workload and improve efficiency.

Digital Marketing Specialist at Eurokappa

June 1, 2019 - November 1, 2019

Executed digital strategy for a footwear retail brand; launched ad campaigns, assessed channel viability, managed contractors, and implemented automated campaign analytics to improve CPL and conversion rates.

Digital Marketing Specialist at Korston Group

February 1, 2018 - June 1, 2019

Built and delivered digital strategy for a hotel and restaurant group, including SEO, contextual ads, and CPA networks. Hands-on campaign management, team recruitment, vendor coordination, and optimization to grow online orders and bookings.