Alex Koval
I am a results-driven marketing leader with 8+ years across e-commerce, hospitality, real estate, and property development.
About
I am a results-driven marketing leader with 8+ years across e-commerce, hospitality, real estate, and property development. I’ve built and led a 31-person team, managed paid-media budgets up to 300K AUD per month, and scaled marketplace revenue to ~40M AUD year-over-year. I excel at funnel math, multi-brand execution, and translating strategy into creative direction. I’m relocating to Brisbane in 2026 to pursue senior marketing roles across SEQ and continue driving growth with data-driven leadership.
In previous roles, I’ve bridged strategy with creative execution, implemented scalable marketing systems, and fostered cross-functional collaboration to energize brands across multiple markets.
- 8 years' experience
- Joined June 2026
Industry experience
- Retail
- Real Estate & Construction
- Travel & Hospitality
- Software & Internet
- Professional Services
Work experience· 6 roles
Agency-side delivery of full promotion services to 5 Tier-1 enterprise clients, each running over $300K USD per month in ad spend. Responsibilities included client audits, marketing strategy, campaign builds, execution, fortnightly reporting, and ongoing optimization and upsell across the portfolio.
Led the digital marketing function across 4 premium e-commerce brands operating in 3 international markets. Managed a 31-person team across 7 sub-teams (paid, content, SEO, email, analytics, creative production, dev). Owned paid-media strategy and execution across Google Ads, Meta, and programmatic (peak 300K AUD per month). Built brand books, tone of voice, content frameworks, and a 30+ landing page library across 4 online stores. Achievements include 2x YoY marketplace revenue to ~40M AUD, 18x ROAS on contextual ads, 9x on paid social, and 8x revenue growth for Biorepair campaigns with a 20% budget increase.
Media planning and digital execution across 300+ restaurant locations in 23 regional divisions, each with its own P&L and creative needs. Responsibilities included targeted advertising, programmatic, CPA networks, affiliate marketing; analytics and reporting (GA, Yandex.Metrica, AppsFlyer, Call Tracking, Data Studio); coordinated external agencies and campaign performance accountability.
Education
Certifications and awards
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