Led a range of projects across major motion picture releases, global music releases and major events and touring. Secured, liaised with and managed global talent as part of campaign delivery; strategized marketing and release plans, including PR and licensing, and developed a digital marketing hub and processes to support SME and global campaigns.

Senior Digital Marketing Manager at BT (British Telecommunications)

February 1, 2021 - April 1, 2021

Worked within the team on the intended launch of the BT Digital Marketing Hub, an AI-powered tool to help SMEs build online presence and develop their online presence and manage digital advertising campaigns.

Marketing and PR at Future Agency Ltd

August 1, 2015 - Present

Freelance marketing and PR across music and entertainment industries. Directed global release campaigns for standalone music assets coordinated in tandem with film releases, generating significant ROI and building cross-category awareness.

Artist Manager at Independent / Lancashire-based artists

October 1, 2019 - Present

Managing artist business Endeavours across music; building teams around each client covering finance, legal, live, and media, with budgets allocated to support growth and career development.

Music Supervisor at Self-Employed / Freelance

November 1, 2022 - Present

Freelance music supervisor on non-film and TV projects; managing extensive budgets, liaising with directors, producers and distribution partners; handling negotiations and licensing; developing IP monetisation and securing press and media opportunities.

Senior Lecturer at BIMM Manchester

January 1, 2022 - Present

Freelance Senior Lecturer; module leader on Marketing Psychology, Digital Marketing, Intellectual Property Rights and Business Studies.

Course Leader at Spirit Studios Manchester

September 1, 2014 - May 1, 2021

Course Leader for the BSc Music Business and Creative Industries; taught modules covering Data Analysis, Content Strategy, Brand Development, Team Leadership, Negotiation Skills, Campaign Management, Social Media Marketing, Web Design and CMS Management, PR, TV Plugging, Media Relations, Licensing, and related topics.