Daniel Ewa

Managed 15K+ monthly ad spend across Facebook Ads, Google PPC and Google Performance Max for B2B home improvement clients; achieved 22% lower CPL than industry benchmark. Built 40+ automated follow-up sequences (SMS, email, voicemail drops) in Go High Level, increasing lead response time by 55% and conversion rate by 18%. Generated 45 qualified leads in 60 days with $3,314 in closed revenue from a $500 ad spend. Replicated lead gen strategies for Nash Custom Homes to achieve $9 CPL with 20% qualified leads using interactive lead forms and Zapier webhooks. Designed 15+ landing pages (WordPress + Unbounce) with heatmaps and session recordings, improving form submissions by 27%.

Pitched and executed weekly content calendar for Instagram, TikTok and Facebook, increasing engagement from 2.1% to 4.8% within 4 months. Produced 50+ short-form videos resulting in 120K+ organic reach and 1.1k new followers. Analyzed content performance with Meta Business Suite and native analytics, delivering weekly reports that informed 3 major campaign pivots. Collaborated with 15+ student creators to capture authentic UGC, doubling monthly content output. Maintained brand consistency across 3/4 weekly posts.

Validated and structured 1,200+ data points across construction, cybersecurity, mining and web dev sectors for internal strategic reports. Conducted deep competitor research on 50+ companies, analyzing positioning, pricing and market trends to inform go-to-market strategy. Cleaned and standardized 5 large datasets using Excel (Power Query) and Google Sheets, reducing reporting errors by 95%. Identified 8 whitespace opportunities for leadership review.