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I am a data-driven marketing coordinator and performance marketer with 4+ years of experience across real estate, home improvement and non-profit sectors. I excel in customer acquisition, paid social (Meta, Google PPC), CRM automation (Go High Level, HubSpot) and content strategy, managing full-funnel campaigns from lead generation to conversion with ROAS up to 27.5x. I have a strong background in social media engagement, short-form video content, landing page optimization and market research. I am a collaborative communicator with high emotional intelligence and meticulous attention to detail, delivering brand consistency across digital platforms. I leverage data analysis, A/B testing and robust reporting to drive strategic decisions that maximize efficiency and impact. Proficient in WordPress, Adobe Suite, SEO and lead funnels, I thrive on cross-functional collaboration and building scalable marketing systems.…I am a data-driven marketing coordinator and performance marketer with 4+ years of experience across real estate, home improvement and non-profit sectors. I excel in customer acquisition, paid social (Meta, Google PPC), CRM automation (Go High Level, HubSpot) and content strategy, managing full-funnel campaigns from lead generation to conversion with ROAS up to 27.5x. I have a strong background in social media engagement, short-form video content, landing page optimization and market research. I am a collaborative communicator with high emotional intelligence and meticulous attention to detail, delivering brand consistency across digital platforms. I leverage data analysis, A/B testing and robust reporting to drive strategic decisions that maximize efficiency and impact. Proficient in WordPress, Adobe Suite, SEO and lead funnels, I thrive on cross-functional collaboration and building scalable marketing systems.

Daniel Ewa

Performance Marketer, Growth Marketer, Product Marketer, +4

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I am a data-driven marketing coordinator and performance marketer with 4+ years of experience across real estate, home improvement and non-profit sectors. I excel in customer acquisition, paid social (Meta, Google PPC), CRM automation (Go High Level, HubSpot) and content strategy, managing full-funnel campaigns from lead generation to conversion with ROAS up to 27.5x. I have a strong background in social media engagement, short-form video content, landing page optimization and market research. I am a collaborative communicator with high emotional intelligence and meticulous attention to detail, delivering brand consistency across digital platforms. I leverage data analysis, A/B testing and robust reporting to drive strategic decisions that maximize efficiency and impact. Proficient in WordPress, Adobe Suite, SEO and lead funnels, I thrive on cross-functional collaboration and building scalable marketing systems.…I am a data-driven marketing coordinator and performance marketer with 4+ years of experience across real estate, home improvement and non-profit sectors. I excel in customer acquisition, paid social (Meta, Google PPC), CRM automation (Go High Level, HubSpot) and content strategy, managing full-funnel campaigns from lead generation to conversion with ROAS up to 27.5x. I have a strong background in social media engagement, short-form video content, landing page optimization and market research. I am a collaborative communicator with high emotional intelligence and meticulous attention to detail, delivering brand consistency across digital platforms. I leverage data analysis, A/B testing and robust reporting to drive strategic decisions that maximize efficiency and impact. Proficient in WordPress, Adobe Suite, SEO and lead funnels, I thrive on cross-functional collaboration and building scalable marketing systems.

Available to hire

I am a data-driven marketing coordinator and performance marketer with 4+ years of experience across real estate, home improvement and non-profit sectors. I excel in customer acquisition, paid social (Meta, Google PPC), CRM automation (Go High Level, HubSpot) and content strategy, managing full-funnel campaigns from lead generation to conversion with ROAS up to 27.5x. I have a strong background in social media engagement, short-form video content, landing page optimization and market research. I am a collaborative communicator with high emotional intelligence and meticulous attention to detail, delivering brand consistency across digital platforms.

I leverage data analysis, A/B testing and robust reporting to drive strategic decisions that maximize efficiency and impact. Proficient in WordPress, Adobe Suite, SEO and lead funnels, I thrive on cross-functional collaboration and building scalable marketing systems.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Performance Marketer – B2B Lead Generation & CRM Automation at SG Visual

February 1, 2026 - Present

Managed 15K+ monthly ad spend across Facebook Ads, Google PPC and Google Performance Max for B2B home improvement clients; achieved 22% lower CPL than industry benchmark. Built 40+ automated follow-up sequences (SMS, email, voicemail drops) in Go High Level, increasing lead response time by 55% and conversion rate by 18%. Generated 45 qualified leads in 60 days with $3,314 in closed revenue from a $500 ad spend. Replicated lead gen strategies for Nash Custom Homes to achieve $9 CPL with 20% qualified leads using interactive lead forms and Zapier webhooks. Designed 15+ landing pages (WordPress + Unbounce) with heatmaps and session recordings, improving form submissions by 27%.

Social Media Ambassador – Organic Growth & Short-Form Video Strategy at Columbia College

September 1, 2025 - April 1, 2026

Pitched and executed weekly content calendar for Instagram, TikTok and Facebook, increasing engagement from 2.1% to 4.8% within 4 months. Produced 50+ short-form videos resulting in 120K+ organic reach and 1.1k new followers. Analyzed content performance with Meta Business Suite and native analytics, delivering weekly reports that informed 3 major campaign pivots. Collaborated with 15+ student creators to capture authentic UGC, doubling monthly content output. Maintained brand consistency across 3/4 weekly posts.

Founder – Performance Marketing & Creative Strategy for Real Estate at ALG Digital

May 1, 2021 - Present

Generated average 27.5x ROAS for realtor clients through Facebook ad optimization and creative refreshes every 7 days. Led 20+ on-site and remote creative shoots, directing realtors to capture high-performing ad creatives that reduced CPL by 35%. Monitored daily KPIs (CPL, CTR, CPC, ROAS) and flagged underperforming ads within 4 hours. Built and optimized 12 landing pages with CRM integration, capturing 150+ buyer/seller leads with 28% higher conversion than industry average.

Market Research Analyst – Competitive Intelligence & Data Structuring at Yardstick Services Inc.

August 1, 2025 - February 1, 2026

Validated and structured 1,200+ data points across construction, cybersecurity, mining and web dev sectors for internal strategic reports. Conducted deep competitor research on 50+ companies, analyzing positioning, pricing and market trends to inform go-to-market strategy. Cleaned and standardized 5 large datasets using Excel (Power Query) and Google Sheets, reducing reporting errors by 95%. Identified 8 whitespace opportunities for leadership review.

Marketing Coordinator – Non-Profit Social Media & Viral Growth at Food Stash Foundation

June 1, 2025 - December 1, 2025

Grew Instagram followers by 11% (3,200 → 3,550) in 6 months through consistent daily engagement and strategic hashtag usage. Co-created a viral short-form video: 6 million views, 113K likes, 2.1K comments, 263K shares – increasing volunteer signups by 30%. Engaged with 200+ followers, partners and donors weekly; analyzed metrics and adjusted content to prioritize rescue-to-table storytelling, boosting donation page clicks by 22%.