Nadja Kiis
Communications and PR professional with 13+ years of experience in brand and marketing communication.
About
Communications and PR professional with 13+ years of experience in brand and marketing communication. For the past 2.5 years I’ve been working in a regional Eastern Europe scope managing PR and influencer marketing activities across 25 countries.
Core Expertise:
✔ Public Relations Strategy (product + corporate)
✔ Influencer Marketing & Creator Partnerships
✔ Multi-market campaign planning (CEE)
✔ Corporate PR & CSR
- 12 years' experience
- Joined June 2026
Skills· 1
Languages
- EstonianFluent
- EnglishAdvanced
- RussianFluent
Industry experience
- Media & Entertainment
- Consumer Goods
- Professional Services
- Retail
- Education
Work experience· 6 roles
Key achievements: ✅ Redesigned communication strategy, shifting from traditional media to influencer marketing. Built direct partnerships with key opinion leaders and reduced external agency costs by €50K annually. ✅ Built a network of 30+ influencers across EE region, producing campaigns that boosted brand awareness (reaching GFK top 3) and drove 30% regional revenue growth, with best videos reaching 600K+ views. ✅ Led NPI launches and earned media initiatives in EE, coordinating press trips and localising PR activities in line with brand goals across markets.
Key achievements: ✅ Launched PR activities in ADR, HUN and BALT regions and unified strategies across these regions, increasing media coverage and product reviews by 15%. ✅ Organised virtual media briefings and seeding programs, secured coverage in prominent media, and delivered signature brand stories to deliver clear, consistent brand narratives.
Led local brand strategy and execution for Coty brands; 360° marketing strategies; ambassador partnerships; nationwide trainings; managed a seasonal team of up to 10 consultants.
Education
Certifications and awards
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