Available to hire
Communications and PR professional with 13+ years of experience in brand and marketing communication. For the past 2.5 years I’ve been working in a regional Eastern Europe scope managing PR and influencer marketing activities across 25 countries.
Core Expertise:
✔ Public Relations Strategy (product + corporate)
✔ Influencer Marketing & Creator Partnerships
✔ Multi-market campaign planning (CEE)
✔ Corporate PR & CSR
Skills
Language
Estonian
Fluent
English
Advanced
Russian
Fluent
Work Experience
Brand Manager at Max Factor / Bourjois / Sally Hansen (Estonia)
January 1, 2017 - January 1, 2023Led local brand strategy and execution for Coty brands; 360° marketing strategies; ambassador partnerships; nationwide trainings; managed a seasonal team of up to 10 consultants.
PR & Communications Specialist at Avon Eesti OÜ
January 1, 2016 - January 1, 2017Built and maintained media and beauty influencer relationships; CSR projects and employer branding.
SMM Project Manager at Ping Pong Marketing OÜ
January 1, 2014 - January 1, 2016Managed social media strategy and campaigns; cross-client coordination; influencer collaboration.
Marketing Assistant at Hill & Knowlton PR Agency
January 1, 2010 - January 1, 2011Supported marketing and PR campaigns; assisted with client initiatives and project coordination.
Public Relations Specialist at Display Me s.r.o.
July 28, 2023 - September 30, 2024Key achievements:
✅ Launched PR activities in ADR, HUN and BALT regions and unified strategies across these regions, increasing media coverage and product reviews by 15%.
✅ Organised virtual media briefings and seeding programs, secured coverage in prominent media, and delivered signature brand stories to deliver clear, consistent brand narratives.
Marketing and Communication Manager at Display Me s.r.o.
October 1, 2024 - March 31, 2026Key achievements:
✅ Redesigned communication strategy, shifting from traditional media to influencer marketing. Built direct partnerships with key opinion leaders and reduced external agency costs by €50K annually.
✅ Built a network of 30+ influencers across EE region, producing campaigns that boosted brand awareness (reaching GFK top 3) and drove 30% regional revenue growth, with best videos reaching 600K+ views.
✅ Led NPI launches and earned media initiatives in EE, coordinating press trips and localising PR activities in line with brand goals across markets.
Education
Intercultural Communication at Kristianstad University, Sweden
January 1, 2017 - January 1, 2017Qualifications
Advanced Excel
January 1, 2023 - January 1, 2024Intercultural Communication
January 1, 2017 - January 1, 2017Industry Experience
Media & Entertainment, Consumer Goods, Professional Services, Retail, Education
Skills
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